Download - Inbound Marketing Tools - SearchFest
Transcript
- 1. Actionable Tools for Inbound MarketingJustin Briggs, SEO ManagerDownload: http://bit.ly/searchfesttools
- 2. Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
- 3. I Love This Stuff
- 4. Find Link Sources
- 5. Search engineskeep taking our data
- 6. Lets get some back
- 7. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
- 8. I miss Yahoo!Site Explorer
- 9. What We Lost Searches content oflinking pagesOur Site
- 10. I keep trying to solvethis problem
- 11. Google Custom Search EngineGood start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
- 12. I Built My Own Scraper Way too technical formost peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
- 13. Found yolinkSearches contentbehind links! Page with outbound links
- 14. Searches the content behind the linkshttp://www.yolink.com/yolink/
- 15. Do you use GoogleAlerts for linkbuilding?
- 16. Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
- 17. Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
- 18. Want to scrapewithout all thetechnical mishaps?
- 19. Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
- 20. Browser With Scraping Toolshttp://www.outwit.com/products/hub/
- 21. Visualizing Data
- 22. Things are about to get sexy
- 23. Network Graph Visualizationhttp://gephi.org/
- 24. Export GoogleAnalytics keyword data
- 25. Where is Traffic Landing Blue nodes are keywordssending traffic to Pinkpages
- 26. Visualize Your Keyword TrafficBetter UnderstandLocalPersonalizationDouble ListingsKeywordCannibalization
- 27. Looking atcompetitors linkprofile
- 28. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
- 29. Anchor Text Distribution
- 30. Find Irregularities Most pages onsiteWhat Is This?Doesnt really share anchors with rest of site
- 31. A Pre-owned Domain Redirect They acquired apre-owned domain and 301 redirected to a subpage.
- 32. Use data visualization to discover siteproblems
- 33. Data Management Workspacehttp://www.visokio.com/omniscope
- 34. Export GoogleAnalytics keyword data again
- 35. Highlight Content ProblemsGood top of funnel keywordsAll high B.R. land on twotemplate typesA content gap our users are experiencing
- 36. Export GoogleWebmaster Tools CTRdata
- 37. CTR Distribution Curve
- 38. Visualize Business Analyticshttp://www.tableausoftware.com/
- 39. Dynamically Visualize EDW
- 40. Technical Work
- 41. Web Browser Automationhttp://seleniumhq.org/
- 42. Stripping inline CSSout of hundreds ofarticles
- 43. RegEx Find and Replacehttp://macromates.com/
- 44. Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
- 45. Catching Problems
- 46. Adwords teamenforces policywithout prior notice
- 47. Google Analytics Alerts
- 48. Solving for Content
- 49. Building a new information architecture
- 50. Thousands of historical contentpieces without rightschema data
- 51. Crowdsource Datahttp://www.smartsheet.com/
- 52. Rewriting hundredsof thousands ofarticles post Panda
- 53. Crowdsourced Contenthttp://www.serv.io/
- 54. Ratings and Reviews
- 55. bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
- 56. Leverage inrecommendation engine
- 57. Soovle Keyword Suggesthttp://soovle.com/
- 58. Using content andkeyword strategy to grow revenue
- 59. Use data for linkbait
- 60. Data Searchhttp://www.zanran.com/q/
- 61. Justin Briggs, SEO [email protected]@JustinRBriggshttp://justinbriggs.org