Download - Incgen digital marketing masterclass
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Digital Marketing Masterclass
19th July 2016Host – Mike Southon
Digital Marketing:An introduction
Jon Simmonds – Archemys
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Direct Sales & Marketingdigital marketing
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Direct Marketing
Outward Engagement
Targeted Promotion
Call to Action
Classic Marketing
Brand Awareness
Credibility
Motivation
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1st a clear strategystart simple
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Digital Marketing
The means, not the strategy
High efficiency but . . .
Continuity vital
Automation is the key
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What's Important . . . ?
Customers Will Tell You:Know Thy Customer!
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#1Customer
Profile Reach
Engage
Motivate
Compelling Call to Action Invite or
Offer
Easy Process purchase registration survey etc
Test &Rework
Analytics
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Email[mobile]
'squeeze'page
split a
split baction
Data MarketingTargeting Campaigns
Customers #1
Customers #2
Customers #3
Campaign #1
Campaign #2
Campaign #3
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Digital Sales & Marketing:
AutomateAnalyseAction
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Incgen will make all this easier . . .
Session 2:SEO Vs Digital Marketing
James Pybus – Growth Hacker#incgendigital
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Session 3:The Biggy - Social Media,
how important?Carly Ward – Social Media Entrepreneur
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Social Media – 5 tips:1. Use Hootsuite to manage
your social media accounts/analytics
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2. Don’t let your hashtag be your bashtag!
Waitrose Social Campaign: Backfired – #waitrosereasons
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I shop at Waitrose because:· I don’t like being surround by poor people #waitrosereasons
· Because Clarrisa’s pony will JUST NOT eat ASDA Value straw #waitrosereasons
· Their colour scheme matches my Range Rover #waitrosereasons· 'The toilet paper is made from 24ct gold thread' #waitrosereasons
· Don’t be silly – I’ve got servants who do that for me #waitrosereasons· The butler’s on holiday #waitrosereasons
Because Tesco doesn’t stock Unicorn food #waitrosereasons
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3. If you don’t know what to talk about, source content online/write articles relevant to your industry and share it
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4. Include visual content/videos/gifs wherever
possible, too much text is boring! Get your phones out NOW!
Include a gif/photo and tweet @incgenuk using #incgendigital
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5. Research your competitors on social media, what are they doing well and not so well? Who is following
them?#incgendigital
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Questions?
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