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The Indian Software Industry
Managing non-linear growthMoving up the value chain
C V Jayanthi– Independent Consultant
Pooja Sharma– Sr. Consultant, Leading IT Company
- A Practitioner's Perspective -
Excerpt of Paper Presented
at IIM, Bangalore
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• Points of Inflexion
• Non-linearity via industrial revolution
• Non-linearity in branch next door
• Varied views of the elephant
• Moving Up the value chain
• Back to first principles
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CONTENTS
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Point of Inflexion
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Growth drivers Diminishing marginal utility
Cost Arbitrage
Abundant Resources
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Non-linearity via Industrial Revolution!
4
Structural changes :
value – added products
Specialization in India strengths : Good domestic
markets
Large composite mills : end-to-end approach : spinning, weaving, designing
- Outmoded machines-Labour issues :
numbers, productivity training
- creation of specialised units-participative labour engagement models
-outsourcing non-core work
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Non –linearity in the branch next door?
Branch
Circle / Regional/
Zonal
Head Office Functional depts
Functional depts + admin
sales, operation, compliance
sales, operations, compliance
Functional depts + admin
sales, operations, compliance
5
Customer, Revenue,
Compliance -Bank
Servicing –Branch, e-banking channels
Sales –Branch + agency
Operations – Back-office
Product –Technology +
Business
Compliance –Risk
management + Tech
Collections – central
recovery + agency
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Varied views of the elephant…..
6
Platform based offerings – Cloud,
SAAS, PAAS…
New business models –pay as u go Cross-industry process
adaptation - lean
Automation in low-value jobs - RIM
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Moving up the value chain - Technology for technology industry…..
7Futuristic technologies like robots, artificial intelligence
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Moving up the value chain - Pricing Models
Time & Material, resource dependent
Fixed price, SLA dependent
Basic business linked –transaction-based
Business value linked – benefit-based
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Capex - Opex models
Linear models Non-Linear models
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Moving up the value chain – Customer perception
9
Emerging markets
Developed markets
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Moving up the value chain – Reskilling
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1 mnworkforce
Worker vsarchitect/ consultant
Servicing BAU
ReskillingmethodologyMulti-
layered, multi-
dimensional
Investment for reskilling
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Back to First Principles
• Creativity in education
• Science over engineering
• Collaborate over compete
• Nurture small niche units
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Feedback / questions ….