Download - Indian Media & Entertainment
MEDIA AND
ENTERTAINMENTANALYZE & COMPARITIVE STUDY AMONG FIVE FILMY CHANNEL AT A GLANCE………..
TEAM MEMBERS
• ASTOMITA BANERJEE• AYSHA MUNIR• SOURABH KR. HAZRA• BRAJENDRA DWIVEDI• BIKIRAN THAKUR• SANDIP NANDY
Indian Media & Entertainment Industry - Zooming ahead
Current Market Size was estimated INR 587 billion in 2009Over the next five years, the industry is projected to grow at a CAGR of 13 percent to reach the size of INR 1091 billion by 2014 Maximum growth expected in Television and Film segmentsMore than 450 television channels national and regional TV channelsOver 1,000 movies released annually (largest in the world)3.2 billion movie tickets sold annually (largest in the world)Over 350 radio stations 6,000 newspapers published, including the world’s largest circulated daily10,000 music tracks released annually Source: IMaCS Analysis, FICCI-KPMG 2009 Report
Major constituents
Breakup of Indian Media & Entertainment Industry
Outdoor Advertising2.5%
Live Entertainment2%
Internet Advertising0.3%
Print Media30.9%
Radio0.8%
Films19.3%
Music 2%
Television41.9%
Chart Title
Growth in Indian market
India’s Media and Entertainment Industry Year Size Per cent($ billion) growth
YEAR SIZE % GROWTH
2005 7.72 -2006 8.9 15.282007 10.4 16.852008 11.68 12.312009 12.56 7.35
2010E 13.94 10.992011E 15.82 13.492012E 18.22 15.172013E 21.04 15.48
Future market scope
• The global entertainment industry is projected to reach US$ 1.8 trillion by 2015
• The Indian Media and Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2010
• Animations, multiplexes, new distribution channels, the use of Internet, are redefining the entertainment industry.
Market potential
Television Print Film Gaming Internet Radio Music0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
4.81
3.45
2.18
0.130.12 0.16 0.14
9.45
5.32
3.37
0.55 0.430.33 0.21
14% 9% 9%
33%28% 14% 8%
2008($ billion)
2013($ billion)
Per cent CAGR
What do the viewers watch?
Source: TAM Media Research
Genre wise Television Viewership Share in India
MASS ENTERTAINMENT39%
HINDI FILM CHANNELS
8%KIDS CHANNELS3%
REGIONAL CHANNELS38%
ENGLISH ENTER-
TAINMENT2%
MUSIC CHANNELS
1%
NEWS CHANNELS
5%
SPORTS CHANNELS4%
Zee Entertainment Enterprises Ltd.
•Launched in the October 1992 & keeps tab with 167 countries•Reach to about 500 million viewers globally including USA, Canada , Europe, Africa, the Middle East, South East Asia, Australia and New Zealand•Strong presence in the entire spectrum of TELEVISION, FILMS industry•Largest producer and aggregator of Hindi programming in the world, with more than 80,000 hours of original programming in the library
SONY ENTERTAINMENT TELEVISION
• Launch in October 1995• SET reaches more than 42 million households in India• SET is available in the United States, the United Kingdom,
Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia.
• SET influences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian Diaspora worldwide.
• Strong presence in the entire spectrum of TELEVISION,FILMS industry
UTV
• Launch in May 2008• Among the top 3 Indian movie production
houses• Reach to about 150 million viewers globally• One of most experienced television content
houses in India• Strong presence in the entire spectrum of
gaming TELEVISION, FILMS industry.• Re-entry into Broadcasting with 5 channels
Star TV
• Launched in 1991 • Strong presence in the entire spectrum of TELEVISION
industry• Expected to continue growing rapidly and reach INR 371
billion by 2010 • STAR broadcasts over 60 television services in ten languages
to more than 300 million viewers across 53 Asian countries• Extended business to filmed entertainment, television
production, cable systems , wireless and digital services, direct-to-home services in partnership with other companies
SAHARA ENTERTAINMENT
• Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel.
• Sahara India Pariwar is the parent company for the Sahara Channels.
• Strong presence in the entire spectrum of TELEVISION,FILMS industry
• Reach to about 250 million viewers globally including USA, Africa, the Middle East, South East Asia, Australia, Canada , Europe.
PRODUCTS
Zee Entertainment Enterprises Ltd.
ZEE CLASSIC
ZEE CINEMA
ZEE PREMIER
ZEE CAFE
ZEE STUDIO
ZEE ACTION
ZEE TV Etc.
SONY ENTERTAINMENT TELEVISION SET MAX SONY TV SONY SAB TV SONY PIX Etc.
PRODUCTS
UTV
UTV Bindass
UTV Bindass Movies
UTV Action
UTV Movies
Etc.
PRODUCTS
STAR ENTERTAINMENT
STAR Movies
STAR World
STAR Plus
STAR One
STAR Gold
STAR News
Etc.
PRODUCTS
SAHARA ENTERTAINMENT SAHARA One SAHARA Samay SAHARA Filmy Etc.
PRODUCTS
Television Films Broad casting Gaming
SONY
STAR
SAHARA
UTV
ZEE
MODE OF OPERATION
COMPARISION BETWEEN FILMY CHANNELS
BROADCAST• ZEE CINEMA broadcasts SIX movies a day• Star gold broadcasts SEVEN movies a day• SET MAX broadcasts FIVE movies a day• UTV MOVIES broadcasts SIX movies a day• FILMY broadcasts FOUR movies a day
VIEWERSHIP
ZEE CINEMA SET MAX STAR GOLD FILMY UTV0
10000
20000
30000
40000
50000
60000
70000
64,204
46,065
37,17131,547
18,456
58,681
45,093
35,10030,142
0
VIEWERSHIP OF THE 5 CHANNEL
2009 R12008 R2
9.41%
2.16%
5.90%
4.66%
SOURCE: http://www.exchange4media.com/IRS/2009
ALL ARE IN 000’S
ADVERTISING CHARGETIME BAND DESCRIPTION RATE(INR)/SEC
ZEE CINEMA6.00 - 12.00 DAY TIME 15,25012.00-00.00 EVENING 35,00000.00-6.00 OVERNIGHT 3,000
STAR GOLD6.00 - 12.00 DAY TIME 11,25012.00-00.00 EVENING 32,00025.00-6.00 OVERNIGHT 2,250
UTV MOVIES6.00 - 12.00 DAY TIME 9,50012.00-00.00 EVENING 18,50000.00-6.00 OVERNIGHT 15,000
FILMY6.00 - 12.00 DAY TIME 12,50012.00-00.00 EVENING 24,00000.00-6.00 OVERNIGHT 1,500
SET MAX6.00 - 12.00 DAY TIME 18,00012.00-00.00 EVENING 37,25000.00-6.00 OVERNIGHT 3,200
SUBSCRIBTION CHARGES OF 5 CHANNELSCHANNEL NAME CHARGE
(Rs./connection) MINIMUM SUBSCRIBERS
PACKAGE
SONY 30 500 SONY, MAX, SAB
STAR 25 300 STAR GOLD, STAR PLUS
ZEE 30 200 ZEETV, ZEE CINEMA,
ZEENEWS, ZEECAFE
SAHARA 10 200 ONLY FILMY SAHARA
UTV 20 200 UTVMOVIES, UTV ACTION
TVR RATE OF 5 CHANNEL
CHANNELS DATE DAY START TIME PROGRAMME TVR
SET MAX 02/05/10 SUNDAY 8:01 P.M DHOOM 2 0.81
STAR GOLD 02/05/10 SUNDAY 8:04 P.M KRRISH 0.74
ZEE CINEMA 25/04/10 SUNDAY 7.57 P.M MELA 0.73
UTV MOVIES 02/05/10 SUNDAY 8.00 P.M KRISHNA 0.71
FILMY 25/04/10 SUNDAY 8.00 P.M BHOOT NATH 0.62
http://www.indiantelevision.com/tvr/telemeter/
PROGRAMMES
CHANNELS SATURDAY SUNDAY
SET MAX “Maha Movie” “Sunday Houseful”
ZEE CINEMA “Shanivaar ki Raat sitaron ke saath”
“Rok sako toh rok lo”
SAHARA FILMY “Saturday block buster”
“Sunday super movie”
STAR GOLD “Dhamaka Premiere”
“Block buster of the month”
UTV “Saturday block buster”
“Sunday super hits”
CHANNEL SHARE (%) IN INDIA MARKET
ZEE CINEMA30%
MAX28%
STAR GOLD22%
UTV MOVIES6%
FILMY1%
OTHERS HINDI MOVIE CHANNELS
14%
Period: Week 7-Week30 :12/02/09 -29/07/09
SOURCE:TAM Peoplemeter System
CONCLUSION