Download - Inext Corporate Presentation
-
7/23/2019 Inext Corporate Presentation
1/27
Corporate Kit
-
7/23/2019 Inext Corporate Presentation
2/27
inext: the brand
RELEVANT
INTERACTIVE
ENGAGING
for the audiences across Tier II cities
-
7/23/2019 Inext Corporate Presentation
3/27
inext: the content
Smart, Edgy and Utilitarian
Easy, quick-browsing format catering both in-depth readers as well as
skimmers
Enriching and Interactive Feature Pages catering to various needs of the
reader i.e. Education, Health & Fitness, Leisure, Spirituality etc.
Thought provoking, refreshing & progressive editorial content
-
7/23/2019 Inext Corporate Presentation
4/27
inext: the reader
an inext reader is smart, curious,progressive who enjoys good life.
in short, definitely a lucrative target for savvy marketers.
-
7/23/2019 Inext Corporate Presentation
5/27
inext: numbers speak too
%age of regular readers of each newspaper
belonging to SEC AB category
%age of regular readers of each newspaper
belonging to MHI 20K+ category
27% 27%
48%
0%
10%
20%
30%
40%
50%
60%
AU HH Inext
SEC AB Readership
AU
HH
Inext
8% 7%
11%
0%
2%
4%
6%
8%
10%
12%
AU HH Inext
MHI 20K+ Readership
AU
HH
Inext
Source: IRS 2012 Q4
-
7/23/2019 Inext Corporate Presentation
6/27
inext: numbers speak too
%age of regular readers of each newspaper
who are Females
%age of regular readers of each newspaper
belonging to 16-39 years age-group
22% 20%
30%
0%
5%
10%
15%
20%
25%
30%
35%
AU HH Inext
Female Readership
AU
HH
Inext
61%59%
67%
54%
56%
58%
60%
62%
64%
66%
68%
AU HH Inext
16-39 yrs Readership
AU
HH
Inext
Source: IRS 2012 Q4
-
7/23/2019 Inext Corporate Presentation
7/27
inext: the solutions provider
PRINT
ACTIVATIONS
INNOVATIONS
DIGITAL
-
7/23/2019 Inext Corporate Presentation
8/27
-
7/23/2019 Inext Corporate Presentation
9/27
The Product
A product which caters to a core group of 16-39 year olds across Tier II
cities of UP, Uttarakhand, Bihar & Jharkhand
In its markets, inext caters to a much more affluent audience as comparedto any other daily
Delivering incisive and utilitarian content to its readersday on day
Language that is bilingual and a format that is compact, inext appeals to
the progressive, up-market audiences of these markets
-
7/23/2019 Inext Corporate Presentation
10/27
Editorial Milestones
Recently, the All New inext was launched on 9th November with moreimpactful news content and beefed up Feature Pages
Unique Editorial Campaigns / Specials through the year
Beti Bachao Abhiyan
Pitro ko Sammaan
Izzat Karo
Balla Bol (World Cup)
Special issue and edit series on 8th Foundation Day based on the unique
theme ofAshtangaYogain its modern avatar
Addressing the common mans requirements through edit series on civic
issues, general budget and rail budget
11
-
7/23/2019 Inext Corporate Presentation
11/27
Snapshots
12
-
7/23/2019 Inext Corporate Presentation
12/27
Tap the non-news environment
A reader wants it all in oneAnd so does the advertiser
inext offers an array of non-news content pages through the week that
cover various subjects catering to different audiences
Thematic Feature Pages wherein apart from the interesting content, a lot
of brand conversations can be integrated
Features Pages through the week based on the broader pillars of
EDUCATIONENTERTAINMENTLIFESTYLEWELLNESS
-
7/23/2019 Inext Corporate Presentation
13/27
Tap the non-news environment
DAY FEATURE PAGE FEATURE PAGE
MONDAY Career Social Side (Gadgets/Technology)
TUESDAY Career Health
WEDNESDAY Career Spice it Up (Food/Recipes)
THURSDAY Career Spirit of Life (Spirituality)
FRIDAY Career Velvet (Fashion)
SATURDAY Career i-Space (Love Messages / Q&A)
SUNDAY Star Trek (Astro/Tarot etc) Time Pass (Activity page with
Crosswords, Sudoku etc.)
-
7/23/2019 Inext Corporate Presentation
14/27
CONNECT
-
7/23/2019 Inext Corporate Presentation
15/27
Digital Extension
Catering to the youthful audiences, going digital was a natural extension
for inext as a brand
inext launched its digital avatar on 1st January 2012
It is the younger, smarter and faster version of the daily
3 i contentInformative, Interesting and Involving
It has also spread its presence aggressively in the social media too
-
7/23/2019 Inext Corporate Presentation
16/27
Integrated Newsroom: Print > Web > Print
We promote our exclusive videos, user generated videos, celeb
blogs, forums, tips, debates in our print edition.
Also linking to web by read more on inextlive in our news stories
We publish best of the web in our print edition. Best blog post, selected opinions
on a particular issue etc.
It breaks the monotony of print edition with fresh and amateur content.
-
7/23/2019 Inext Corporate Presentation
17/27
Audience Numbers
Total Unique
Visitors (mn)
Total Page Views
(mn)
inextlive 1.90 mn. 12.7 mn.
Source: Google Analytics March 2015
-
7/23/2019 Inext Corporate Presentation
18/27
Social Media Presence
Facebook Fans89,156
YouTube
80,99,093 lifetime views
5,09,004 monthly views
4893 subscribers
Twitter1308 followers
Android App Downloads 2500
Whatsapp9138 Users connected
19
-
7/23/2019 Inext Corporate Presentation
19/27
-
7/23/2019 Inext Corporate Presentation
20/27
Activations
Activations has always emerged as a differentiatorfor inext
In the pursuit of connecting with audiences in its core age group of 16-39
years, inext has year on year executed its calendar of activations
Apart from the already available spread of activations inext does, it also
believes in customizing and conceptualizing activation formats as per
brand brief
A team which is a great combination of ideas and execution delivering apt
solutions alongwith quality output to abrandsrequirements
-
7/23/2019 Inext Corporate Presentation
21/27
C REER
SED
CTIV TIONS
Engineering Gateways is a seminar based activationformat for students of Classes XI and XII who areengineering aspirants
Executed across 11 cities, a two day event whereinthere are the finest motivational speakers as well assubject specific speakers guiding students on a careerin Engineering
A mega activation in a test format across our marketswhich tells students of classes 6 to 12 theirintelligence and aptitude
First done in 2014, IIT saw a participation of over55,000 students. Slated for 30th April this year with atarget to cross 1 Lac student participation
-
7/23/2019 Inext Corporate Presentation
22/27
YOUTH
CONNECT
CTIV TIONS
Another ofinextsmajor activation that has been ongoing year onyear catering to the college new comers across all our markets
A roadblock ofFreshers Parties across Top 10 colleges of everycity to engage with the youth
High potential of brand integration in the form of various gamesfor college students
inexts flagship activation, Bikeathon is a formatrunning for 6 years now on the broader agenda offun, freedom and fitness
A bicycle rally across our cities wherein over 60,000people across age groups participate on a Sundaymorning
-
7/23/2019 Inext Corporate Presentation
23/27
SCHOOL
SED
CTIV TIONS
A mega health-check activation that is conducted across inext
cities for students of Classes Nursery to V
A panel of doctors visit the school to conduct basic health checkup of kids and inform them about health and hygiene
In the end, each student is given a report card about his or her
health check up which reaches their parents through them
A school based activation format engaging studentsfrom Classes VI to XII wherein they vote for their most
favorite teacher
Based on the electoral format, voting happens in a
secret ballot format
-
7/23/2019 Inext Corporate Presentation
24/27
P RENTS
CONNECT
CTIV TIONS
Mothers cook for us throughout the year and we love food madeby our mothers but on this MothersDay, Cook for your Mom!
A cooking based activation across 11 cities of inext whereinentries would be invited for people whodlike to cook for theirmom
After multiple rounds and demonstration of culinary skills, thefinal winner would be chosen and given prizes!!
Good parenting is the need of the hour across theTier-II cities and inext caters to this through this
activation format.
Seminar cum Counseling Sessions for parents who
seek such guidance in bringing up their children
-
7/23/2019 Inext Corporate Presentation
25/27
W RDS
SED
EVENTS
A similar format which recognizes women achievers of the
given city / region
Women have set an example of how beautifully they have alwaysmanaged the balance between work and home
Celebrating this spirit through an awards ceremony organized at a
premium property in the city
Recognizing entrepreneurial achievers who havegone against all odds and made a difference
A event to felicitate such achievers for their great
work. Profiles are published in inext followed by a
grand evening of awards ceremony
-
7/23/2019 Inext Corporate Presentation
26/27
Award Position Category Award-winning Event/Practice
Afaqs News Innovation Awards Silver Editorial Innovative news format
WAN-IFRA World Young Reader Prizes 2010 Top Prize Brand Health-Meter
INMA Awards 2011 FirstMarketing Solutions for Advertising
ClientsBikeathon
INMA Awards 2011 Second Brand Awareness Across Platforms Fresh N Crazy
INMA Awards 2011 Third Brand Awareness Across Platforms Bikeathon
WAN-IFRA World Young Reader Prizes 2011Special
MentionBrand Bikeathon
WAN-IFRA Newspaper of the Year-2012 First On the overall performance of inext
INMA Awards 2013 SecondMarketing Solutions for Advertising
ClientsRetail Master
WAN-IFRA World Young Reader Country of the
Year Award 2013Contributor Brand & Editorial
Gen Y and We, No Tobacco day and
Earth Day activity
-
7/23/2019 Inext Corporate Presentation
27/27
Thank You!