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Bill Cates, CSP, CPAE
Video Killed the Radio StarLeverage Video to Grow Your Business
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Video Killed the Radio StarLeverage Video to Grow Your Business
Bill Cates, CSP, CPAE
More Influence More Impact More Income
By the End 201774-90% of All Internet
Traffic Will Be Video Based
Videos Showing in Google Searches Are
Clicked 55% More than Static Links
Emails with “Video” in the Subject Line Have a 19% Higher Open Rate and a 61% Higher Click
Through Rate
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Are You
Dabblingin Video?
Are You
Committed to Video?
TODAY’S AGENDA1. A Brief Look at Production2. Some Fun Ways I’m Using Video3. Video-Based Products4. Maximizing YouTube
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Would You Like a Copy of the Slides?
www.BillCatesVideoSlides.com
FastenYourSeatbelts
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
When White Screen?
When Green Screen?
When Office Studio?
When Professional Studio?
When On Location?
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
CanonAX30
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
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Many Affordable Options for Capturing Video with Good Sound
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Samples of Capturing Good Remote Video and Audio
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Samples of Capturing Good Remote Video and Audio
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The Many Ways I’m Using Video to Create More Impact,
Influence, and Income
The Many Ways I’m Using Video to Create More Impact,
Influence, and Income
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Home Page Banner Video
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Home Page Banner Video
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Promo Videos for Client Sessions
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Promo Videos for Client Sessions
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Video to Prospective Clients
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
B-Roll Video for PPT
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Ask for Referrals& Introductions
No PushingNo Begging
NO BEGGING ALLOWEDNO BEGGING ALLOWED
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What stops mostpeople from asking for referrals?
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Use Your Video in Your Presentations to Sell Your Video
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The VIPS Methodfor Asking for Referrals
and Introductions
™
Discuss the Value They Recognize
Conduct Value Discussions on a Regular Basis Even If You’re Not Going to Ask for Referrals
LinkedIn.com/in/Bill Cates
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Would You Like a Copy of the Slides?
www.BillCatesVideoSlides.com
CreatingVideo-BasedProducts
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
I’ve been producing video-based learning products for 17 years.
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Source of Your Video
Voice Over Power Point?
Repurposed Speech Footage?
Home/Office Studio?
Desk?
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Forms of Training
Self-Study?
Classroom?
Flip Classroom?
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Challenges We Face
“I’ll just Google it.”
Leadership buy in
Engagement and consumption
Should we call it training?
Our FREE Short Course
PLATFORM: NewKajabi.com
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Groups I Teams I Individuals
Our Full-Blown LMS
PLATFORM: LightSpeedVT.com
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Our Most ComprehensiveOnline Training Platform
Complete Learning ManagementSystem (LMS)
Available On-Demand, 24/7
Self-Study and Group Video-Based Training Available
Highly Interactive and Engaging
Track Everyone’s Progress
60-Day Training Initiative Template
Course for Leaders and Managers
Asking for Referrals withoutPushing or Begging
Group Training(Included in Referral Coach Academy)
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Group Training Initiatives
13 Lessons (running 11-12 minutes)
Able to Run on Your LMS or Intranet
Downloadable Audio Files for Repetition
Transcripts and Word Tracks Provided
Leaders Guide to Aid Facilitation
60-Day Training Initiative Template
Included in Referral Coach Academy or Available as a Separate Program
Create a Continual Flow of New Clients
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Reinforcement Products
PLATFORM: NewKajabi.com
Reinforcement Program Very Short Lessons Delivered 2x Week
Program Runs for a Full Year(104 Lessons)
Downloadable Audio Files for Repetition and Reinforcement
Transcripts with Word Tracks Provided
Make Great Mini-Training Sessions
Included in Referral Coach Academy or Available as a Separate Program
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Video Hosting Platforms1. Knowledge Link2. LightSpeedVT3. Thinkific4. Kajabi5. Udemy
6. YouTube7. Vimeo8. LearnUpon9. Torch LMS10. Bridge
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SellingVideo-BasedProducts
LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Success Success
What people thinkit looks like
What it really looks like
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Enterprise Sales (B2B)
Part of a Larger Package
After a Speech
Not Connected to Speech
Licensing Deals
Keys to Robust Sales Solves a Clear Problem
(Preferably Tied to Dollars)
High-Quality Production
Value Proposition70% Benefits / 30% Features
Clear Marketing Plan (Including Pre-Sales)
Solid Reputation in a Niche
Ability to Sell
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Sales Ideas to Consider Stop booking speeches.
What is their objective?
How will they know they’ve hit it? How will they measure?
What is their plan to reinforce your message?
Use online demos and provide demo access.
What is licensing?
PrintingMoneyLegally!
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What is licensing?The Right to Use Your IP
Clearly defined group
Clearly defined geography
Clearly defined time frame
What do you charge?“How much do they have?”
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The AgreementThings to Consider
Who picks the trainers / facilitators?
Crystal Clear SOW
Payment Terms
Who Owns the Rights?
How is it terminated and what happens next?
Self-Renewing Contract?
CatesLicenseAgreement.com
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
Your StrategyWhat are your Keywords?
Plan Your Channel and Playlists to Optimize for Your Goals
Work Keywords into Many of Your Videos
Thumbnail, Title, Description, and Transcript
Link to a Playlist
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LinkedIn.com/in/Bill CatesLinkedIn.com/in/Bill Cates @Bill_Cates
ADVERTISING
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3 Types of Advertising
In-Stream
In-Display
In-Search
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Save 25% ($50) on Tom Breeze’s Course
tombreeze.com/p/youtube-ads-workshop BILL25
$150
Would You Like a Copy of the Slides?
www.BillCatesVideoSlides.com
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Bill Cates, CSP, CPAE
Video IS Our Business