![Page 1: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/1.jpg)
Influencing yourCustomers’ BuyingBehaviorswithRetailGamification
PremCouture,CEO,ShareMyInsightwww.sharemyinsight.com
IntroducingSMI’sOmni-Channel CRMforBricksandMortarStores
![Page 2: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/2.jpg)
2
• CONCEPT:turntheshoppingjourneyintoagameinordertomotivatepeopletocompleteataskinanexcitingandcompetitivemanner
• INFLUENCE:driveengagementandactionsamongshoppers
• MOTIVATION:rewardcustomersinreturnforfrequentpurchases,sharedstories,orsocialmediacommenting,
• SOCIAL:makesshoppingmoreenjoyablebytappingintobasichumanneedforcompetitionandsocialinteraction.
• SPEND:reapmorerevenuesasaresultofboostingcustomerengagementandloyalty
Whyanin-storegamification concept?
Storetrafficandpurchaseratescanbeexponentiallyincreased
Insteadoffeeling‘tricked’intotakingacertainaction,peoplefeelmoreincontrolwhenparticipating ingame-orientedshopping.
Addsa wholenewdimensiontotheshoppingexperiencethatthassignificantimpact
![Page 3: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/3.jpg)
3
Gamification tacticsareintegratedintomarketingandloyaltyprograms
Introducinggamification mechanics instoreenvironement
Thegameisafunchallengeforcustomerswithrewardsthatarebasedonbehaviorsthatwewanttoencourage.
Customers arebecomingincreasinglysavvyandsophisticatedwhenitcomestotheirbuyingbehaviors. Theyknowthattheirpatronage isworthawhole toyou,andwantsomething inreturn.Theyexpectmoreenjoyableexperiences,inadditiontoincentivestospendtheirhard-earneddollar.
• LOYALTY:introducea‘tieredrewards program’basedoncustomersperformingcertainactionstoinchtheirwaytowardsreachingaspecificmilestone:newtiersbringsnewrewards– e.g.offermorerewardspointsforthehighertiers
• MARKETING:improveretailer’sbrandpositioningwithuniquecharactersandgamerulesthatchangeovertime
• ENGAGEMENT:testnewproducts,newpromotions,newchallengesandadapt,tokeepcustomersspendingandlovingtheoverallexperiencemorethanever
![Page 4: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/4.jpg)
4
Thecustomer’sin-storelocationappearswhentheWIFIsplashpageisopened
ScenarioExamples
SMI’suniqueproposition:NOCLIENTAPPSREQUIREDtobedownloaded
• ShoppersusethestoreFreeWIFIandsplashpagetoseetheirlocation• Thegameandcharactersareintroducedaspertheretailer’sgamerules• Shoppersusethenavigationmaptofindproductcategoriesbytappingonmapareas
![Page 5: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/5.jpg)
5
Thecustomer’suniqueshopperjourneyistrackedanddataminedwithSMI’sanalyticalplatforminreal-time,enablingrelevantandtargetedadstobedelivered
ScenarioExamples
• Shoppersseetheirlocationastheymoveacrosscategoriesanddiscoverdeals• Characterspopupbasedontheadtriggers(location,segment,shoppingpattern…)• Rewardsandcouponsarecapturedbyinteractingwithcharacters
![Page 6: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/6.jpg)
6
Rewardsarecollectedbytappingonacharacteroriconthatappearsonthemap.
ScenarioExamples
• Adrewardsandcouponsarepersonalizedtothecustomer’sprofile• Shoppersredeemtheircouponswhenpresentingatthecashdesk• Gamerulesarecustomizedbasedontheretailer’scustomerengagementstrategy
![Page 7: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/7.jpg)
7
TieredrewardsappearafterashopperacceptstoreceiveXcouponstoreachamilestoneandmotivatestocontinuediscoveringdeals
ScenarioExamples
• Differentcharactersappearonthejourneyshowingnewdealswithmorerewards• Themoreshoppersclickstogetoffers,themorerewardsaccumulate• Rewardspresentedatthecheck outareintegratedwiththePOSsystem
![Page 8: Influencing your Customers’ Buying Behaviors with Retail ...€¦ · Introducing SMI’s Omni-Channel CRM for Bricks and Mortar Stores. 2 • CONCEPT: turn the shopping journey](https://reader036.vdocument.in/reader036/viewer/2022071014/5fcd4ef1b92f771a0740d85b/html5/thumbnails/8.jpg)
Thanksforwatching!
Contacts: Prem Couture, [email protected]
Find out more on how we engage partners and retailers
Realtime,personalized marketing forretailersandbrands