The most valuable social media brands are concentrated in the USA (82 bn $), China (28 bn $) and Europe (13 bn $). Together, the top ten social media brands have a total brand value of 92 bn $, the four most valuable brands alone accounting for 71 bn $ of this amount.

The Most ValuableSocial Media Brands 2012

18

13

4.03.7

3.6

3.5

3.1

3.0

11

29

Europe:13 bn $

China: 28 bn $

92bn $ represents the aggregate value

of the top ten social media brands.

USA: 82 bn $