Download - INFOMGMT 191- Assig 1
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An analysis of the PRESENT
& FUTURE
© Sneha Mahajan4930547
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Present Situation Analysis
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1) Illegal Music Downloading
= Reduction in music retail sales
= BIG financial LOSS for Real Groovy in the long run
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“The music industry estimates that [in 2004] piracy was to blame for a $45
MILLION downturn in the last 12 months”
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2) Technological Advancements
Introduction of portable music players that support digital music formats
Increased demand for…
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Mobile Music Concept- Music
available Anytime, Anywhere, in the
palm of your hands!
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Music CD’s are slowly becoming a thing of the past…
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In other words, sales are diminishing for core selling product of Real Groovy
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A recipe for…
3) Competition
Between…
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Large companies
such as The
Warehouse
Small retailers such as Real
Groovy
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Big
More power = ability to sell goods for cheaper
“Where everyone gets a Bargain”
CD’s sold at below cost price!
Small
Less power = trade off between range and product pricing
Efficient Website usage and Network Computing Software
Knowledgeable staff
Quick Summary Comparison
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Real Groovy needs a Real
Plan
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Future
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1) Updating current network computing software for efficient inventory tracking
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This will ensure effective management of
inventory so that online purchase orders are dealt with efficiently with minimal errors.
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We are in the age of technology so…
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2) - Focus on maximising core music sales through online website
- No need for more physical stores
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Create an innovative database of various music genres in digital format
Improved access to shared database at low cost
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3) Offer discounts and package deals to loyal customers
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