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Informative-Explanatory
Writing Rubric Terms
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Introduction• The beginning of a piece of writing
that introduces the main idea or topic
• Lets the reader know what the essay will be about
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Body• The “meat” of the essay that fully
explains the controlling idea• Should include much detail about the
controlling idea
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Conclusion• The ending that wraps up the writing
and brings it to a close• Should restate the controlling idea
and main point
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Tone/Voice• The underlying attitude that is
present in written work• For example: friendly, formal, light-
hearted, serious…
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Organization• Making the ideas flow in a logical
order• All of the ideas presented in your
essay are connected and you writing moves smoothly from one idea to another
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Content• The ideas and opinions that are
present in written work• The information that is used to
create a written work
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Vivid• Having much detail to allow the
reader to visualize what is being read
• Using wording and phrasing that “paints a picture” in the mind of the reader
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Precise• To be very exact in your writing• Using phrasing that aids the reader
in understanding• Do not be vague (unclear)
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Controlling Idea(aka – central idea, main idea)
• The main idea that the author is trying to get across to the reader
• What the writing is about
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Transitional Devices• Statements or wording used to shift
to a new point or topic• For example:
– Shortly after, the government…– Overall, the use of animal testing…– Following his lead, the rest of the school…
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Development• Writing in a logical order and building
up to the controlling idea
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Phrasing• How a sentence is worded• The word choice used to make a
point– Shut the door vs. Slammed the door
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Awareness of Audience• Knowing who your readers will be (teachers, peers, adults, principal, parent, etc…)• Using appropriate wording to appeal
to the readers
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Conventions• Make sure your
writing has correct:– Spelling– Punctuation– Capitalization– Grammar
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Statement of Purpose/Focus
• States what you are writing about
• Responds to the topic/writing prompt in its entirety
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Elaboration• Explaining in detail so that the reader understands what you are trying to say
• All the facts you state in your essay to support your controlling idea
• Sometimes, the writer may wantto explain the same topic multipleways to allow the reader to better understand