Download - INFOSYS110 2014 Deliverable 02
1
INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION
2014
Name Ziou Jiang
NetID zjia595
Group Number: 459
Website Link: http://infosys1102014ssgroup.blogspot.co.nz/
Tutorial DetailsTutor: Day: Time:
Yvonne Saturday 10am
Time Spent on Assignment:
35 hoursWord Count:
1568
2
BREAK REMINDER WATCHINTRODUCTION
With increasing busy lives, more and more people spent most of each of
day sitting in a chair in front of the computers; our fingers are the only
part of our body moving with any intensity. By using this break reminder
watch more people will take break on time because sitting too long bring
a serises of disease, such as chest pain, headaches, pain on back and
neck, sore eyes and suffering with anxiety, even more serious will cause
cancer. While the function with reminder watch is quite simple, but it
remind people to take break on time effectively.
3. BUSINESS SECTION
3.1 Vision
Our vision is “If you do not time to take break there will be time for
illness” . The Break Reminder Watch is a smart wareable device that offer
an effective solution to help people take break for sitting too long in a
chair in front of compters. In addition, it monitor your health condition
using a sensor, Let you clearly understand your own physical condition at
any time
3.2 Industry Analysis: Smart Wearable Device Industry
Industry: Smart Wearable Device Industry.
Force: High/
Low:
Justification:
Buyer power: High It is very easy can find and purchase
2
3
competitor device in the market. The smart
wearable device market have huge same
types of proudct such as Nike's FuelBand,
Jawbone and so on.Therefore, the customer
get the many choice. As this reason the
buyer power is high (Burnham, 2013).
Supplier power: Low In smart wearable device industry there are
plenty of suppliers of wareable device who
produce similer device in market, customer
have many choices such as Samsung
Galaxy Gear,Martian 2G2, I’m Watch and so
on. For this reason the supplier power is low
(Carter,2013).
Threat of new
entrants:
High It is very easy to enter the smart wearable
device industry, because if there is new
software develpoer can design a new and
improved software build in the device in
short of time, then it is easy to entry this
industry. For example, Apple’s iWatch and
Google’s Google Glasses get ready to entry
this industry (Tode,2013).
Threat of
substitutes:
High People can choose using smartphone apps
or computer software. There are plenty of
break reminder apps and reminder software
can replace it, such as smartphone apps
Eyeleo and Workrave (Wallen, 2012).
Rivalry among
existing
High High mount of smart wearable device
comptitors in the marekt, such as Apple,
3
4
competitors: Google, Samaung, Nike and Adidas and so
on, the competition for cusumer attention
is fierce (Market Research Insights, 2013).
Overall attractiveness of the industry: People use this smart
wearable device to reminder themself to take break and get some
movement on time. Although with industry analysis, in a sense, smart
wearable device is a kind of smaller version of the smartphone. While the
function of these wearable devices cannot compare favourably with smart
phones, tablets, but these smart wearable devices still has always been to
attract customers. Overall it still has a certain attractiveness of the
industry.
3.3 Customers and Their Needs
Customer is people who is sitting too long in the chair and people who do
really care about health, such as office worker who need to sitting in the
office to use computer to work from 9am to 6pm, the Universy student
always sitting too long in front of compter to study. Because siiting too
long bring a serious disease so people need this break reminder watch to
reminder them to take break to keep a good health condition, this device
provider the reminder function to let people take break on time.
3.4 The Product and Service
Break reminder watch is a device help you stay on top of all the
responsibilities in your life. It is a watch fitting in with the latest styles;
You can set up your own break models, and the reminder can either be a
song, message, or vibration; the different part of this watch from existing
similar products is that even you did not set up the break model, it can
still alert you and force you to take a break; if the watch detect that you
4
5
have been sitting there too long, it will start singing and vibrating, and it
will not stop if you keep sitting there without standing up to stretch
yourself for a break.) In addition, the watch can also monitor your health
conditions from time to time; the sensor on the watch can check your
pulse rate, measure your body temperature and calculate your heart rate.
The device can be connected to user’s smartphone via blue tooth, if the
watch detects that your body condition is out of normal range, it will notify
you immediately and send message to your GP or your family.
3.5 Suppliers and Partners
Supplier can be software developer.Because inside of watch we running a
software to develiver our service. We need software developer to support
the device and service. The cloud storage service is other supplier,
because when the watch detects with the abnormal health condition, it
will send message to the GP, we need use the cloud storage serive to
supply a space to storage these messages.
Our partner can be a watch manufacturer, we build in the lastest break
reminnder software system in the watch, and the manufacturer can
support this and also can produce the latest style of watch. We need to
sell the watch and service in the market and deliver the watch to the
costomer, so the local delivery company can be our partners as well.
3.6 Strategy: Cost Leadership Strategy
Board market: this break reminder watch offer the service to all of the
people who care about health.
Low cost: we are selling items for the lowest price on the market, because
our smart wearable device not have too many function, the main function
5
6
just reminder people to take break, therefore, our device will focus on the
costs of device are fundamentally lower relative to the competition.
The overall strategy is therefore: Cost Leadership Strategy
3.7 Value Chain Activity: Market and sell the product or service
The most important value chain activity for this business is Market and
sell the product or service. These activities include the advertising,
channel selection, product promotion, selling, product pricing, retail
management, etc. The activite are performed to make sure that the
products are transferred to the targeted customer gruops.
3.8 Business Processes
3.8.1. Watch Order Process – We use this process to let customer to order
break reminder watch from us. Customer take phone order, and then take
credit card process to pay it, if the credit card payment passed, we check
address with customer in the system, if the credit card declined, our
customer service team will contact with customer and correct problem. If
the address not correct, our customer service team will contact with
customer to correct address, and then enter data to the computer, the
packing department will printing invoice and shipping label, and then
packing watch, shipping the watch to customer, customer will received it.
6
7
7
8
3.8.2. Advertising Process – we use this process to promote break reminder watch. We are looking for advertising company to design promote adverting for break reminder watch, if an advertising creative is good, the marketing department will choose which media more efficient, if the advertising creative is not good, we will required more advertising creative from designer, and finally choose a best one to publisher it.
8
9
3.9 Functionalities
3.9.1. Watch Order Process
Process oders and sales Analyze sales activity get feedback from customer
3.9.2. Advertising Process
Promoting watch Attracting customer
3.10 Systems
3.10.1. Watch Order Process System – The system that support sales order
processing, captures order data from customers directy, entry data into
the database and sends order information to the accounting and shpping
departmt and help understand activity in a bussiness (Ingram, N/A).
3.10.2. Advertising Promoting Process system –We use advertising to
promote our breaker reminder watch, this system is to help us estimate
the effect of advertising in the market.
3.10.3 Marketing Research System – The system is a method for reviewing
marketing strategies and choosing the best one. The system that help us
to handle customer interaction. We can collected right information about
customer’s need, and help us use these information to analyse market
and improve our product and make more sells.
9
10
3.11. Summary Table: Value Chain to Systems
Value Chain
Activity
Processes Functionalities Specific Information System(s)
Broad Information System(s)
Market
and sell
the
product
or
service
1. Watch order process
1. Process oders and sales
2. Analyze sales activity get feedback from customer
Process oders system
Analyse sales system
Transaction processing system
Customer relationship management system
2. Advertising
process
1. Promoting Watch
2. Attracting customer
Advertising promoting process system
Marketing research customer’s need system
Decision support system
Customer relationship management system
10
11
CONCLUSION
In conclusion, although the smart wearable device market is highly
competitive, I still believe our break reminder watch can help people to
solve the problem and take break on time and keep a good health
condiction even thought our device do not have too many functions.
Through the analysis of the industry allow us to better understand
consumer’s needs, but also the product can better serve consumers.
Know the importance of suppliers and partners, but also indepth
understanding of what our marketing strategy, through the value chain
activity analysis, to understand how the business process and board
system are functioning in the market.
REFERENCES
Burnham, K. (2013). 8 Wearable Tech Devices To Watch. Retrieved 22 May, 2014, from http://www.informationweek.com/mobile/mobile-devices/8-wearable-tech-devices-to-watch/d/d-id/1111596?
Carter, J. (2013). Best smartwatches: what's the best wearable tech for you? Retrieved 22 May, 2014, from http://www.techradar.com/news/world-of-tech/best-smart-watches-what-s-the-best-wearable-tech-for-you--1154074/1
Tode, C. (2013). Google, Apple poised to square off in smart wearable devices. Retrieved 22 May, 2014, from http://www.mobilemarketer.com/cms/news/softwaretechnology/15718.html
Wallen, J. (2012). Five free apps to help remind you to take a break. Retrieved 22 May, 2014, from http://www.techrepublic.com/blog/five-apps/five-free-apps-to-help-remind-you-to-take-a-break/#.
11
12
Market Research Insights. (2013). Wearable Electronics Market (Smart Textiles)– Ready to Take-off. Retrieved 22 May,2014, from http://www.marketsandmarketsblog.com/wearable-electronics-smart-textiles-market.html
Ingram, D. (N/A). What Is the Definition of Order Processing Systems?. Retrieved 22 May, 2014, from http://smallbusiness.chron.com/definition-order-processing-systems-3197.html
12