THE PROBLEM
How your website can hinder your SEO efforts:
8 Hard-coded with no Content Management
System (CMS)
8 CMS is limited—can’t update titles or structure
8 IT makes website “noindex” = return to sender
of SEO
8 Relies on complex code to run
8 Too much imagery, not enough content
INGREDIENT
3#
If you’re working in a business where marketing and IT cannot align on a way to make the site “SEO friendly”, it is going to worsen the effectiveness of your other efforts.
BOTTOM LINE
Last ingredient: The Most Important Piece to a Successful SEO Campaign
TECH STRUCTURE
Lesson: No matter how fantastic the content and backlinks are, if the search engine can’t “see” it in a way it understands, it will not rank it.
How spiders see websites
Search engines use a software application (referred to as spiders or robots) that
visits sites, indexes content, and visits all links on a single webpage, repeating
the process over and over again. This is how search engines create a picture
of the overall web and the foundation of how they use content and links to drive ranking decisions.
Bob wants to rank for “Acme Widgets”
<title> Bob’s <title>
We sell the highest quality Acme Widgets online!
Äwww.BobsAcmeWidgets.com
“Wait, this is an image” so the spider sees...
And still doesn’t know the site is about Acme Widgets
a href=http://www. bobsacmewidgets.com/
page2.html><imgsrc= header1.jpg
Ä
Ingredients Successful SEOTO
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