We reward them growing their basket size and choosing Woolies more often…
Only 1 in 4 shoppers is totally loyal
“By far and away the standout theme for us was just how important loyalty rewards programmes are to customers.”
Only 1 in 4 shoppers is totally loyal
of Woolworths Rewards customers
welcome tailored offers on products
they buy or are likely to want to try
of customers say they get
frustrated when offers sent are not relevant to
them.
People are frustrated by irrelevant information
74% 70% “Is your marketing so useful that people would pay for it? If not, why not?”
Jay Baer,Youtility
Welcome to a new Woolworths Rewards
Money off your shopping
Relevance
Automatic Savings
Convert savings to Qantas points
…with a world-class big data solution
20 trillion records in size
Sampled to only 400 million
records
20 trillion records in size
Sampled to only 400 million
records
…with a world-class big data solution
Equivalent of asking customers
questions every week
70 million
If we harnessed the decision making power of every person in the world, they would need to make 15 decisions
per secondto keep up
20 trillion records in size
Sampled to only 400 million
records
…with a world-class big data solution
Equivalent of asking customers
questions every week
70 million
If we harnessed the decision making power of every person in the world, they would need to make 15 decisions
per secondto keep up
Analytics Softw
are
Offer relevance drives results
0.00 0.30 0.40 0.50 0.60 0.70 0.80 0.85 0.90 0.95
30%
0%
25%
20%
15%
10%
5%
Relevance
Purchase RateTraditional
marketing
Old WOW PE
NewWOW PE
Scan Rates
Results
5%
Offer open-rates16%
Opt-outs 25%
despite increased contact
Members725k
to 9.5mEngagement
24%
Effectiveness5x