SEEING 2020:
Innovate Your Business AmidstThe Digital (R)evolution
Hal JosephsonAug. 31, 2012
(a “blue” moon 5th Friday)
40 Years… in 90 Seconds(Fingers X’d)
70’s – videographer, television production, cable TV
80’s – serial entrepreneur, teleconferencing, satellites
90’s – technology licensing, intl. business development
00’s –thought leadership events, economic development
Good Ideas Change Synergy
A Brief History of Technology and Innovation:
Just over 100 Years Ago… “A Better Mousetrap!”
• The Safety Pin
• The Paper Clip
• Toilet Paper
• The Elevator
• The Light Bulb (electricity)
The first half of the 20th Century…“The BEST thing since sliced bread”
• Mass Production
• Airplane (commercialization)
• Automobile (commercialization)
• Consumer Photography + Phonograph
• The Zipper, The Bra and The Bikini
The late 20th Century…“Shifting to an Information Society”
• Transistor
• Television and Videography
• The Personal Computer/Internet
• The Mobile phone
• Fiber optic Infrastructure
• Post-It Notes
The First Decade of the 21st Century…“Naughty” High-Tech Generation Living in
the New Digital Economy
• Google, MSN, Yahoo
• facebook, LinkedIn, Twitter
• iPhone/iPad,Smartphone
• Amazon, Ebay
• YouTube, Hulu
• Pandora, Spotify
Reference: Then and Now
“Information Overload”
“Prosuming” our Future
Creating Regional Wealth
Silicon ValleyIrelandSwedenMunichCambridgeTaiwanIsraelBangaloreSophia Antipolis
MAJOR OBSERVATIONS:Reverence for knowledgeOpenness to new ideasFlexibility to adaptCapacity to collaborateInvestment in education Entrepreneur risk rewardedStake out competenciesWork up the value chain
Shifting Commerce Gateways: – EXPORT IP –
Ship stuff AND send bits/bytes“ It’s not this OR that, but this AND that.”
Create CONTEXT:
Establish/fund incubators
Cultivate angels/early risk capital
Increase global collaboration
Import thought leadership
Create beachheads/landing pads
Plan offshore in-market visits
Nurture your ecosystem
SF/Silicon Valley: My Take
• A Thousand + Bay Area Angels
• 1/3 of Global (Ad)venture Capital
• 50+ Incubators + Hundreds of Events
• Dotcom and Social Media “HUB”
• China/SF
• Early Adopter, Vanguard, “Bellweather” locale
New Zealand: My Take
• Go/Grow Global Mentality (NOT a market)
• Internet/Mobile Startup “BOOM”
• Gov. $upport -- NZVIF and NZSCIF
• MSI/TechNZ/ATI R&D Investment Funding
• Smart, Proud, Global KEA Network
• Offshore Co-Venture (Valor and VIF)
Effective Business Development
in a Global Economy
“Smart Ideas for Cultivating Business”
Canterbury Chamber of CommerceSponsored by Telecom
June 10, 2004
G’day from Hal Josephson
MediaSense™, San Francisco
What Are You Trying to Achieve?
What’s your current BizDev/marketing strategy?
What plan is in place? (Is it working?)
What’s the scope of your committed resources?
Who will be your tactical team? (You?)
How will your team be deployed?
What’s your timetable for results?
What can you do to increase your customer, client or partners’s ROI?
Highly differentiated value propositions
New BizDev/Marketing approaches or models
Redefine your traditional four “P”s…
“Guerrilla Marketing” techniques are essential
(unless you have huge brand building/marketing budgets)
Alliances/Partnerships:What’s the opportunity to jointly
and mutually leverage value?
Design win/win situations that can be clearly articulated --- “it’s a “no-brainer”!
Create the RIGHT deal, with the right partner
@ the right time
Be clear who’s managing the deal
Craft an effective scale and scope TEST
Pre-agree on reasonable exit options
BizDev --- Marketing--- Sales
BizDev Marketing SalesStrategy Positioning Pitches
Relationships Differentiation Numbers
Reciprocity Advertising Quotas
Networking Promotion Closes
What Matters to Me, from B to Z
[No A,E,I,O,U,…plus no Q, (‘causeno one likes or wants to wait in line)]
HAL JOSEPHSON
BEGINNINGS
BE BOLD
BRAINSTORM
COMMUNICATE
COLLABORATE
CONNECT
CATALYZE
DREAM & DO
GENERATE
Gratitude
KNOWLEDGE OUR 21ST CENTURY FRONTIER
PASSION
PERSPECTIVE
POINT OF VIEW
IF YOU CHANGE THE WAY YOU LOOK AT THINGS, THE THINGS YOU LOOK AT CHANGE
REPUTATION
RESPECT
SYNCHRONICITY
SPONTANIETY
SERENDIPITY
TRUST
TENACITY
SEEING 2020:Designing and Building Next
Opportunities
• The Future of Work – Entrepreneur-ing in the 21st Century
• Shifting Global Wealth – Tapping Into the Adage - “Follow the Money”
• An Asia Pacific Century – Prioritizing Biz/Dev in the A/P Time Zone
• IP is King – Packaging & Positioning Your “Proprietary Technology”
• Disruptive Technologies – Selling Anything from Anywhere to Anyone
• The ART of Digital Sales – Creating/Maintaining Customer Connection
SEEING 2020:Designing and Building Next
Opportunities
• Your Business Story – Putting Personality into Your Perspective
• New Brand Thinking – Re-inventing Your Value Proposition
• Dynamic Pricing – Profiting from “FREE”mium and Creative Margins
• Business Development – Quantizing Your Marketing and Sales
• Triple Bottom Line – Leveraging Your Difference That Makes A Difference
• Exit Strategies – Scaling More Quickly From Idea to M&A or What’s Next
Manifest GREAT Ideas Embrace/Create Change Generate Global Synergy
2012 (RE)reading List
Outliers: The Story of Success by Malcolm Gladwell
The Art of the Start by Guy Kawasaki
The Lean Startup by Eric Ries
Six Thinking Hats by Edward de Bono
The World Is Flat, Thomas Friedman
The Long Tail by Chris Anderson
The New Normal by Roger McNamee
Grouped by Paul Adams
Jon Leland is a marketing communications veteran, the founding director of creative
services at USA Network, a keynote speaker, journalist, and an award-winning video
writer/producer/director whose clients include AT&T, Xerox, HBO, Pacific Bell and Oracle.
Currently he is president & creative director of the strategic online communications agency, ComBridges.com, and Dean of
NewMarU.com, New Marketing University.
Gary Bolles is a Silicon Valley entrepreneur, producer of events, journo and software company founder. Currently, Gary is the co-founder of eParachute, an online resource for job-hunters, career changers, and 21st Century entrepreneurs around the world. This latest venture is based on the best selling careers book “What Color Is Your Parachute?”
September 3-7 in NZ - Sept. 7 in Hawke's Bay
Dec. 1-7 in NZ– Dec. 5 in Hawke’s Bay
NZ premiere at Hawke’s Bay Opera House – November 9
NZ Tour to be announced in 3 weeks18 investors and entrepreneurs in NZ December 10 -14, AKL, WGN + HB
Reid HoffmanFounder, Linkedin
Angel Investor, Greylock PartnersAuthor, The Startup of You
“I invest in the same 3 themes that I’ve been doing for the last 9 years, - networks, platforms and marketplaces.”
“Every individual needs to think about themselves as the entrepreneur of their own life. How do you invest in yourself? How do you establish good plans and strategy?”
“How do you take intelligent risk? How do you adapt to the future? If you do not do this, you are at serious risk.”
SEEING 2020:
Innovate Your Business AmidstThe Digital (R)evolution
Hal JosephsonAug. 31, 2012
(a “blue” moon 5th Friday)