Download - Innovation - BOS - Entrepreneur
Entrepreneurship
Kabaly P SubramanianArab Open UniversityMuscat
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Creative Thinking
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Connect the nine points below using not more than four straight lines. Without lifting the writing instrument and overlapping lines.
O O O O O O O O O
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Solution
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Solution
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Solution
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Myths about creative thinkingEvery problem has only one
solutionThe best solution has already
been foundCreative solutions are complex
technologicallyIdeas either come or they don’t
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Positive attitudes for creative thinkingCuriosity Challenge existing ideas and solutionsConstructive discontent A belief that most problems can be
solvedSeeing the good in the bad ( Velcro tape)Imaginativeperseverance
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Attitudes that blocks creative thinkingOh no, a problem!It can’t be doneI can’t do itI am not creativeI might fail
Innovation is the key to entrepreneurship
What is Innovation?The key to innovation is problem
solving, identifying ways of improving the way you find answers to (big) problems.
Innovation in ProductiPod, iPad (Tablet Computing)Lesson : Question the status quo
Innovation in ServicesiCloud,FedEx,….Owning to rentingLesson : Think upside down
Innovation in ProcessAssembly Line Production
systems
Value Innovation Case : Accor group of Hotels
Innovate for Value
Prepare a list of factors on which the industry competes Eating facilityArchitectural AestheticsLounge appealRoom size24-hour receptionRoom furniture and amenitiesBed qualityHygieneSilencePrice
Four Actions framework
Which factors should be reduced well below the industry standard
Which of the factors that the industry takes for granted should be eliminated?
Which factors should be raised well above the industry’s standard?
Which factors should be created that the industry has never offered
A new value
ERRC Grid
Eliminate Raise
Reduce Create
The case of Accor's Formule 1
Formule 1 Room
Formule 1 Reception
Lesson : Challenge the Industry
Standards
What are the big problems?Poverty, climate change, ageing
population, food and water security, education,…
Solution : “INNOVATE”
ReferencesBlue Ocean Strategy : W. Chan
Kim, Renée Mauborgne
Thank You