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Innovation Day15 May 2019
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Introducing the ‘GoodHome’ approachVéronique Laury, Chief Executive Officer
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we want to create good homes by making home improvement accessible foreveryone
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a strategy withcustomer knowledgeat the heart
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based on facts, customers needs are more similar than different
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73% of people who are happy with their home are also happy in general
a good home = happiness
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“
too often, home improvement is a walk in the dark”
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the market potential is huge
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France UK Poland
Home improversSmall trade
Source: Euromonitor International estimates from secondary research, store visits and trade interviews. Addressable market: all home improvement product sales to private customers + sales to tradesmen (with <10 employees).
£41bn£37bn
£10.5bn
13.2
27.8
14.5
22.5
2.5
8.0
£90bn market across our three largest markets
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home improvement ecosystem
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PartiallyExclusivelyAverage % involvedin completion
customers do a lot themselves & it isn’t changing
32
% of customers who completed their project themselves (UK, FR, POL)
3946
545859
6673
83
9193
75
Mai
nte
nan
ce
Gar
den
ing
Ind
oo
r d
eco
rati
on
Sto
rage
Ou
tdo
or
Kit
chen
Flo
ori
ng
Bat
hro
om
Elec
. & P
lum
bin
g
Clim
ate
con
tro
l
Bu
ildin
g
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we will grow our market share by solving the nightmare
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>50% unifiednew organisations and new ways of working, one common IT and digital platform
the engine is nearly built
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the 11 customer projects
Modernise an existing bathroom
Renovate an internal wall and ceiling
Renovate an internal floor
Refresh the home interior
Improve the heating efficiency of the home
Create and improve the home space
Maintain the home
Modernise an existing kitchen
Modernise, create and maintain the garden
Secure and automate the home
Tools for the project
1 2 3 4
5 6 7 8
9 10 11
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design led marketplaces
SKUs SKUs
IKEADecathlon
Zara
AmazonManoMano
Asos
future of retail
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ourfuture sales ecosystem
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our people Jacek,Poland
Amit,United Kingdom
Yannick,France
Luminita,Romania
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GoodHome is a business idea
ServicePriceProduct
Experience Convenience Brand
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