16
“How Kraft Got Its Innovation Groove Back”
- Forbes (2/19/13)
6.5%7.8%
10.4%
13.4%14.3%*
0%
2%
4%
6%
8%
10%
12%
14%
16%
2009 2010 2011 2012 *2013E
Innovation Contribution More than Doubled in 4 Years
Net revenue from new product innovation over last 3 years
Source: U.S. Nielsen Consumption - 3-Outlet (2009-2011) and All Outlet-xAOC (2012 & 2013), *2013 Estimate
19
9 new $100 million platforms
9 Nielsen Breakthrough Winners
Innovation is (really) Hard
26
The Journey of Creating and then Monetizing Idea is filled with ups, downs, setbacks and continuous
problems to be solved.
31
35
Fundamental truth:
“Innovation is a social activity and a team sport”
Front Row Seat Watching Dozens and Dozens of
Innovation Teams
38
Craig Gosen and Jeff Zettle
45
MINDSET OF HIRING EVERYONE WITH THE SAME
PROFILE DOESN’T WORK
55
EXPANDED DIMENIONS OF
TEAM DIVERSITY FOR INNOVATION
60
“OUTSIDERS” FULLY IN THE BOAT
65
SOMEONE FROM A COMPANY THAT
MAKES PHYSICAL THINGS
67
YOUNG, FRESH EYES….”WE NEED A
MILLENIAL”
68
EXPERIENCED EYES….SOMEONE WHO HAS SEEN
ALOT
69
“You have so much more experience.”
”You see patterns in places I don’t even know to look for
patterns.”
71
BE MINDFUL TO TEAM MAKE-UP
76
BE MINDFUL TO TEAM MAKE-UP
A LITTLE TIME SPENT UPFRONT
CAN GO A LONG WAY.
77