Transcript
Page 1: Innovation is Stupid
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innovation is stupid

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needs

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everybody

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belong

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belong

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everybodybelong

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safety

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avoid fear

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Charles H. Duell, Commissioner, U.S. Patent office, 1899

Everything that can be invented has been invented

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Seth Godin, The Purple Cow 2002

Almost everything we can realistically imagine that we need has been invented

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Seth Godin, The Purple Cow 2002

Almost everything we can realistically imagine that we needhas been invented

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needs

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needs

wants

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needs

wants

desires

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needs

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needs products

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wants

wants

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wants

wantsservices

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desires

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experiences desires

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how?technology & timing

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needs

1876

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1957

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wants1983

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1770

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1821

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1920

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2009

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how?technology & timing

thermometersetcetcetcetcetcetc

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desiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesires

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desires

desires

desires

desires

desires

technology

technology

technology

technologytechnology

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innovation is stupid

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safe

safe

safe

safe

safe

risk

risk

risk

risk

risk

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the market

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PR

ICE

traditional

players

substitutes/

non-users

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traditional

players

low cost

entrants

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traditional

players

low cost

entrants

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traditional

players

low cost

entrants

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safe

safe

safe

safe

safe

risky

risky

risky

risky

risky

=

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safe

safe

safe

risky

risky

risky

risky

risky

safe

safe

==

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safemeh

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riskyyay

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different

new

risky

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Peter Drucker

efficiency is doing things righteffectiveness is doing the right things

BE BRAVE

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PROGRESS

creativity

spontaneity

problem solvingacceptance of facts

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Maslow, Heirarchy of Needs, 1943

avoid fearsafety

belongrespect

progress

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