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Hello!
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ServiceDesign
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User-centeredDesignService
Design
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Multi-disciplinarity
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Online Concepts &Experience Strategy
Communications & Marketing
Media Studies
Interaction Design Service Design
Service Innovation& User Experience
StrategicCommunication& Planing
Art Direction
Media Sciences
Political Sciences
Computer Sciences& Philosophy
Digital Communication
Journalism
IndustrialEngineering
Physics
Project &ProductManaging
UI Research& Design
Information and Communication
Technologies for Development
Psychology
Product DesignLiterature,language and
culture
InnovationManagement
TheatreDesign ResearchTeaching
Graphic Design
BrandExperienceConsulting
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Methods &frameworks
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D-School Potsdam
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d.school Standford
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IDEO
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Fjord
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Empathize
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Empathy:What?
Empathy is:
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Empathy:What?
Empathy is:
» when you feel what the other person is feeling.
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Empathy:What?
Empathy is:
» when you feel what the other person is feeling.
» when you can mirror their expression, their opinions, and their hopes.
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Empathy:Why?
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Empathy:Why?
» to understand people, and their spoken and unspoken needs
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Empathy:Why?
» to understand people, and their spoken and unspoken needs
» to discover the meaningful challenge to take on
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Empathy:How?
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Empathy:How?
» without judgment
» with a beginner’s eyes
» with curiosity
» optimistically
» respectfully
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Empathy:How?
say think
feeldo
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Define
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User
Define:How?
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User+
Need
Define:How?
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User+
Need+
Insight
Define:How?
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Define:How?
Sketches: George Kembel / D-School Stanford
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Define:How?
» www.ServiceDesignToolkit.org
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Ideate:How?
Ideate
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Ideate:How?
a few tips
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Ideate:How?
Go for quantity
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Ideate:How?
Keep it short
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Ideate:How?
Encourage wild ideas
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Ideate:How?
Defer judgment
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Ideate:How?
Build of the ideasof others
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Ideate:How?
One conversationat a time
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Ideate:How?
Stay on topic
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Ideate:How?
Be visual
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Prototype:Why?
Prototype
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Prototype:Why?
» Fail early, fail cheap.
» Show, don’t tell.
» Build to think and learn.
» Doing & making over thinking and meeting.
» Thinking with your hands.
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Prototype:How?
Paper prototype of a news app for iPhone using post-it notes to quickly iterate screen.
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Prototype:How?
Paper prototype of an iPad news app using a duct-taped iPhone on its back w/ Skype real-time chat to prototype a chatroulette-like instant chat function
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Prototype:How?
The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the backgroundto mock-up the location in Bengasi, Libya.
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Prototype:How?
The test-user’s reaction can be easily measured and input be given quickly.
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What else?
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Pleaseadd your ownexperiences
…
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This input session was given duringGlobal Service Jam Berlin 2011 in March 2011by Anastasia Gramatchikova and Martin Jordan
It is partly based on a input presentationheld by George Kembel at HPI D-School Potsdam.