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INSTA – WOWPresentation by Birch Solutions
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What We’ll Cover
• What it is & Who Uses it
• Your Goals and Profile
• Posting to Insta
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500 Million Active Users Daily* and Growing –Instagram is becoming the go-to social channel
for consumers and businesses.*Hubspot
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•Ages 13–17: 57 million (7%)
•Ages 18–24: 270 million (32%)
•Ages 25–34: 270 million (32%)
•Ages 35–44: 131 million (15%)
•Ages 45–54: 68 million (8%)
•Ages 55–64: 30 million (3%)
•Ages 65+: 18.3 million (2%)-Hootesuite
Gender
Male Female
Demographics
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•Who do you want to attract?
•Why do you want to attract them?
•What do they need from you?
Goals
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Sample Profiles
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Your Profile• Username• Profile• Name• Website• Bio
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Create Your Profile
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•Who serves the same folks you would like to get in front of?
• Let’s do some Hashtag recon…
Hashtags
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Display Purpose
Focalmark, AutoHash
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POSTING
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Posting Options• Posts – photos/videos• Stories – 15 Seconds• IGTV – Hour long videos• Highlights
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Automation Tools
• Buffer• Hootsuite• Hubspot• MeetEdgar• Sprout Social• Social Flow
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