for business
05/02/2023 3Go LIKE my Page!Facebook.com/HalvorsonNewMedia
What I do
4
• 7 Twitter accts• 3 FB Pages• 2 blogs• Create online courses• Lead workshops for small
biz owners• Spend 1.5 hours each
day just learning
Who are you and why are you here?
HalvorsonNewMedia.com 5
What else do you do on social media?
Today’s agenda
Pinterest67%
In-sta-
gram33%
Breakdown
Next week!
THE BASICS: Jaffrey, Nov. 17
Watch for more info
Today’s Pinterest topics
1. What is Pinterest & who uses it?
2. Getting started3. Best practices
Master Facebook, then…
But first…
You MUST know your market
BUT, here’s the real point
“an online
pin board”
…
Catagorize and store web stuff of importance to you
And NOW, buy directly, sometimes
IT’S ALL ABOUT THE GRAPHICS…
Terms to
Know• Pin
• Board
• Re-Pin
Search for low-fat recipes…
1) Business Pins its own
things(in detail
later)2) Users Pin
the things they find—
on websites or within Pinterest
How does it get there?
Add-on button sits next to my browser search button
A Pin gets an average of 11 Re-pins
But even better is having someone FOLLOW your
boards
Re-Pinning is what EVERY business wants to happen
Boards: The Centerpiece of Pinterest
Users put you on their “Boards”
Continuous feed
FOLLOW ALL, if they’re a true fan
So, you have a website, do you need Pinterest, too?
OYes!—If your content is highly visual
OYes!—If your key customers—target market—is FEMALE and CERTAIN AGE
How users
get back to your website
…
1) I find this item among many
others
2) Click on the photograph…
3) The originating website
Getting Started
Click icon to add picture
Pinterest for Business
Business.pinterest.com
Pinterest says..OWhat’s your goal for this Pin? OWhat does your company value? OWhat is your persona? OWhat makes your business unique? OHow do you want people to feel
after interacting here? OWhat do you want people to
remember?
Strategy: Your Pins should be…
OHELPFUL Informative and useful to people
OBEAUTIFUL So compelling and creative you have to look closer
OACTIONABLE Helping people take action on their interests
YES
NO
HIGH QUALITY
How often?OPin at least once a day so your followers get fresh content in their home feeds.
Full descriptionsOgives context OpositiveOhelping people imagine what they might do with the Pin
Othoughtful, timeless text
Pin things your READERS care about (not you)
What to post?OWhat is already popular with
your company OA certain product that’s
selling well OPart of website needs more
trafficOQuestions you get asked all
the time.
Cool usesOCreate gift guides.
OShow off playlists.
OMake a reading list.
ODo giveaways.
Next, how can you display it visually
FOLLOW THE PINTEREST BLOG FOR TIPS
O https://business.pinterest.com/en/blog
“Create boards
that reflect your
business values.”
Sample here
“Tell a story
beyond the
products and
services you offer.”
Your tasksOPin high quality, original content
to specific boardsO“Curate” quality content from
other people or companiesOMake it easy for visitors to your
website, blog or e-commerce site to “Repin” your content
How YOU
create a pin…
THINK OF YOURSELF AS A CURATOR
Use 1)Key words2)CALLS TO ACTION
Remember how users pin…
Make it easy for web visitors to pin your content
Best practic
es
Use key words in descriptions
Key words here
Selling something on a website?? Use “Rich Pins”
https://help.pinterest.com/en
Add your logo…sometimes
Don’t be all about you
Learn from your Analytics: “Verify your website”
OWhat content from your website is most interesting
OAdjust your times of day or types of content
Build a Board “in secret” first and then, after you’ve got 4 or 5 pins there, make it public
ReviewOCurate AND create great
contentOProvide what your audience
wants, not youORe-Pin the work of othersOUse the site consistentlyOPut the PIN IT button on your
own websiteOAttach the PIN IT function to
your web browser
Instagram for Business
OWhat is InstagramOInstagram demographicsOUsing Instagram strategicallyOStarting your accountOCreating contentOPitfalls to avoid
Topics
Source: Pew Center for Internet and American Life
Instagram is on the rise
Who uses Instagram?13 percent overall average
Under 30 really use it like Facebook
Maybe on Instagram Probably not on Instagram
Most users connect their feed to their Facebook status updates—easiest way to show photos over to your Facebook friends and family
BEFORE YOU BEGIN…
• Buy from us• Get to know us• Get to like us• Learn from us
Determine your goals
Common goal: build brand identity
Naming of parts…
1) Newsfeed2) Explore3) Take the
photo or video
4) Account activity (next slide)
5) Your profile info
Double-tap anything to LIKE it
You can tag people in your photos if you are following them on Instagram much like Facebook
Anything you see, you can
send to Facebook,
Twitter or a blog post using the
URL
Feel like something you want to try? First…
Plan your visual
content strategy
Where will the content come from and WHO will do it, and
how often?
Plan “campaigns”…a bunch of posts
related to a certain theme
Promote the campaign elsewhere
Starbucks holiday here
Practical considerations
Develop a company “style”
Open an account
Build your profile
Code for your website
Find people to follow—use the cogwheel at the top
Your email address book
Celebrities, high follower count, related content by key words
Try #nh or #peterborough for starters
Following
Like or Comment
Before you post, study others
Hashtag strategies
Get to know hashtags
ICONOSQUARE
Think “Keywords”…how would a
customer search for your
content
Best practices in
posting
Invite comment
Show, don’t sell
Get creative
Be exclusive
Some of your photos
should ONLY
appear here, no other
sites
Contest possibilitiesOShow a photo of your product & add a guessing gameOReaders submit photos
of themselves using a productOShow unusual uses for this product
1) Don’t just repurpose
2) Don’t post too often3) follow others
Once you’ve mastered it, measure itUse iconosquare
“Engagement”
Resources
Instagram for Business
Instagram Analytics
Social media e-courses
Six businesses that understand Instagram
5 Instagram tools to better manage your marketing
Christine Halvorson founded Halvorson New Media in 2006
after serving as the first Chief Blogger at Stonyfield Farm in Londonderry, New Hampshire. She now teaches businesses to use social media strategically. She creates content, including videos. Christine is a frequent guest speaker and trainer, and has served as an adjunct professor at Southern New Hampshire University and the University of New Hampshire-Manchester.
About Halvorson New Media
She currently writes and manages the blogs for the New Hampshire Small Business Development Center and Customer Perspectives. She publishes social media tips and tutorials at The Social Media School of New Hampshire.
This is her seventh e-course for the NH SBDC.
About Halvorson New Media
O To use rich pins, you need to apply for them. According to Pinterest, there are four steps to this process.
O Decide which type of rich pin you want to use.O Read the documentation for your chosen rich pin
type.O Add the appropriate metatags to your website.O Validate your rich pins and apply to get them on
Pinterest.O You can find out more about applying for and
enabling rich pins on Pinterest's developers page
O Tagging users: Just like on Twitter, you can tag users using the @ symbol on Pinterest. When you're writing a description for your pin or adding a comment to someone else's pin, just type in the @ symbol and the username of the person you want to tag, and they'll be notified.
O Karen Leland, branding, marketing and content expert at Sterling Marketing Group suggested using these features to promote other brands.
O “Build your brand by engaging with the community via repinning, commenting on and liking other pins,” she said, adding that tagging other users in your pins' descriptions is a good way to reach out, too.
O Connect to your other networks. You can connect your Pinterest account to your Facebook, Twitter, Google+, Gmail and Yahoo accounts, and can choose to log in with Facebook and/or Twitter (instead of typing in your email and password) as well. Connecting to your Gmail and Yahoo accounts allows you to find and connect with your contacts who already have Pinterest accounts, and when you connect to your other social networks, they'll be displayed on your profile so pinners can easily find you elsewhere on the Web.
O Add a Pinterest board widget to your website. This is a great way to let visitors to your website know that you're active on Pinterest. Just choose the board you want to share, paste the URL into the widget maker, choose the size you want, and click the "Build It!" button. Then, embed the code on your website somewhere visitors will see it.
ADVANCED PINTEREST SKILLS…BUILD LANDING PAGES TO GIVE SOMETHING AWAY, THEN USE PINTEREST TO DRIVE TRAFFIC TO IT