Download - Instagram For Marketing
INSTAGRAM MADNESS.How to use Instagram for your business and to attract tourists.October 15, 2014
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WHO WE ARE
@ohiofoodlovers@daniellalimoli @joevargo
@cementmarketing @columbusmuseum @experiencecolumbus
TELLING YOUR BRAND’S STORY WITH INSTAGRAM.Instagram for marketing.
WHY SHOULD YOU CARE? Instagram is the new Facebook.
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IT’S GROWING FASTER THAN ANY OTHER NETWORK.
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IT’S GROWING FASTER THAN ANY OTHER NETWORK.
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REGARDLESS, ONE THING IS CERTAIN.Photography/like-centric social networks are leading the charge.
What do Pinterest and Instagram have in common?- Photo centric- Everyone can like any public photo/pin (even brands)- Conversations, likes or re-pins are all stored under photo
CASE STUDIES.The good, the bad and the ugly.
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HOCKING HILLS TOURISM ASSOCIATION
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HOCKING HILLS TOURISM ASSOCIATION
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W HOTELS
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W HOTELS
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ROWE BOUTIQUE
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ROWE BOUTIQUE
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PIZZAHUTWorst practices.
BEST PRACTICES.How your brand can get started, right now.
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HAVE NO FEARYour content marketing goal should be the same—to engage and reward your audience with: information, entertainment, prizes and discounts.
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BUT HOW? Say good-bye to the middleman and find a brand ambassador within your ranks.
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WHAT SHOULD MARKETERS DO TO ADAPT?Incorporate photography and image-based storytelling into voice and social message.
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CURATE A STRATEGIC COLLECTION.Have a strategy behind your photography, including voice, mood and goals.
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BEST PRACTICES.Keep these tips in mind as you post.
- Measure your performance to track what’s working and what isn’t.- Invest time and immerse yourself in the community.- Interact with followers and potential customers.- Post regularly, but no more than 1-2x daily.- Give your ambassador total control.
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THANK YOU.We have enjoyed preparing this presentation. If you have any questions, please email [email protected] or call 614-564-9216.