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INSTAGRAM IS YOUR JAM
TWITTER @IMMERSEPHOTOS
• CYRISSA CARLSON
www.immerseworkshops.com
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INSTAGRAM IS YOUR JAM www.immerseworkshops.com
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IMMERSEWORKSHOPS.COM/INSTAcyrissa
@sparkle.society
@immersephotography
#immerseworkshops
encourage • educate • empower
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LET’S START AT THE BEGINNGING instagram
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WHAT IS INSTAGRAM
• owned by Facebook
• photo & video based social media platform
• 300 million users + 70 million photos daily
• the number ONE social media platform for teens in 2015
• the engagement rate PER follower is 58 times higher than facebook
and 128 times higher than twitter
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ESTABLISH YOUR BRAND instagram
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ACCOUNT ESSENTIALS
• professional and personal accounts… why you need at least two
• your avatar should be your face or logo
• a strong bio with a clear mission or elevator speech
• one hyperlink (keep this organic)
• managing multiple accounts
• linked to your other social platforms
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WHAT DO I POST? instagram
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CONTENT CREATION
• photographs of your products
• promotions
• selfies (faces = 30% more engagement)
• tell the story of your brand
• inspiration
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GROW YOUR AUDIENCE instagram
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FINDING CLIENTS
• be visible, consistent, and add value
• engage with your audience
• call to action – ask your current clients to share, tag, and promote
• cross promote
• remember: social media is a SLOW BURN!!!
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TAGGING instagram
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HASHTAGS, GEOTAGS, & MORE
• hashtags curate your content
• geotags get you seen
• photo tags get you fans
• @ mentions get you eyeballs
• more tags = more visibility
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LEARN MORE WITH ME instagram
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WWW.IMMERSEWORKSHOPS.COM
• photography, business, and social media courses
• use #immerseworkshops
• instagram: @immersephotography + @sparkle.society
QUESTIONS???