HOW TO HOST AN
INSTAGRAMTAKEOVER
Prepared byDanielle Miller
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#MYMANAOLIVE CAMPAIGNIntroduction to the #MyManaoLive campaign on Instagram
INSTAGRAM TAKEOVER + LIVEThe plan and timeline for DJ takeovers, How to go Live
TIPS + TRICKSTips for Instagram Stories, IGTV, and recommended hashtags
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#MYMANAOLIVEINSTAGRAM TAKEOVER CAMPAIGN
➔ Innovative way to showcase Mana‘o Radio DJs and their music
➔ Reach non-radio listeners on Instagram, IGTV, and Facebook
➔ Engage with the listeners and followers in real time
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INSTAGRAM TAKEOVERTHE PLAN
● Post 2 news feed posts● Publish 3+ stories ● Go Live (up to 60 min)● Add Live to IGTV● Share to posts and stories
GUIDELINES Sames rules as live on radio. Can’t share copyrighted music.
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INSTAGRAM TAKEOVERTHE TIMELINE
- 8+ DAYS
- 7 DAYS
- 5 DAYS
- 3 DAYS
- 1 DAY
TAKEOVER
Post 1
+ 1 DAY
Story 1
Post 2
Story 2
Story 3LIVE
1. Assign DJ takeover date
2. Share 1st IGTV
3. Create promo materials
4. Schedule Teaser posts
5. Post to news feed and stories throughout the day. Tell your #MyManao story!
6. Monitor DMs and respond to comments
7. Go Live. Then download video to device before sharing to story
8. Share Live on IGTV, posts and stories
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CONTENT IDEASINSTAGRAM TAKEOVER
What should you post?
● Introduce yourself● Tell a story! ● #AMA - #askmeanything● “Today in Music” Facts● Share a favorite records
(go deep, quality over quantity)
Ask viewers to follow @manaoradio
CTA - Encourage people to follow @manaoradio
NO - Sames rules as live on radio, can’t share copyrighted music on IG Live
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TEASER POSTSINSTAGRAM TAKEOVER
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STORY STICKERSTIPS + TRICKS
● Add #MyManaoLive using hashtag sticker or text
● Add a location tag (specific)
● Use polls to engage the audience
● Countdown to your Live broadcast
● Tag your account and others for easy sharing
● Add your stories to highlights for longevity
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GO LIVEHOW TO
Talk to your current and future audience. Ask questions! Encourage people to comment and follow.
1. Login to @ManaoRadio
2. Click on + on profile picture to create story
3. Swipe right to activate Live
4. Click “End” when finished
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AFTER THE LIVETHE PROMOTION PROCESS
1. End the Live
2. Download the video onto your device (Save to Camera Roll)
3. Share to Live video to stories
4. Share video on IGTV
5. Share the IGTV preview to the feed
6. Go back to Instagram and share IGTV video to stories and highlights
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IGTVTHE PROCESS
1. Download IGTV app, login to @manaoradio
2. Click + (upper right corner). Choose video from camera roll. Click Next. Choose cover photo
3. Add Title. “#MyManaoLive [insert name]’s Takes Over Manao Radio”
4. Add Description. Introduce video topic and DJ. Add up to 30 hashtags and a link to www.manaoradio.com k
5. Post a preview.
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HASHTAGSTIPS + TRICKS
Hashtags
#mymanaolive #manaoradio #mauimusic#liveradio #communityradio #localradio#radioshow #independentradio #kahului #wailuku #makawao #paia #lahaina #kihei
Make Hashtags Easy to Use!
1. Open iPhone settings2. Go to General > Keyboard > Text Replacement3. Click + in upper right corner. Put the hashtags in
Phrase and create a Shortcut4. To use the text replacement, type in shortcut and
click on hashtags in predictive text. VOILA!
Mana’o Radio
Instructor: Danielle [email protected]
Instagram.com/mmmsocialmediaFacebook.com/mmmsocialmedia
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