Transcript
Page 1: Instagram Video gnaws at Twitter’s Vine

Instagram Video gnaws at Twitter’s Vine Express  Analysis                Instagram  Video  vs.  Vine:  June  15-­‐21,  2013  

4264  The  number  of  menGons  in  

mainstream  media  on  the  web.    

552498  The  number  of  menGons  on  TwiKer  

457291  The  number  of  menGons  on  TwiKer  

3039  The  number  of  menGons  in  

mainstream  media  on  the  web.  

Comparison  of  the  number  of  menGons  of  the  two  compeGng  social  media  plaOorms  from  June  15    to  June  21  (the  date  of  Instagram  Video’s  launch).    

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Evolu&on  of  the  men&ons  of  Instagram  video  and  Vine  from  June  15  to  June  21,  2013  on  mainstream  medias.   Despite   the   fact   that   Vine’s   visibility   remains   inferior   to   Instagram  Video,  the  launch  has  generated  publicity  for  the    company.    

Instagram Video gnaws at Twitter’s Vine

Jus$n   Bieber,   one   of   the   first   celebri&es  to  use  the  new  Instagram  Video,  received  over  one  million  likes  in  less  than  24  hours  for  his  produc&on.      This  video  led  to  him  being  included  in  the  the   top   3   most   men&oned   people   in  associa&on  with  Vine  or  Instagram  video.  In  first  place  was   Instagram’s   co-­‐founder  and  CEO,  Kevin  Systrom.    

Express  Analysis                Instagram  Video  vs.  Vine:  June  15-­‐21,  2013  

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