Integrated Mail Delivers Results!
DESIGN IT Use tactile, sensory or interactive print technologies to encourage engagement
TIE IT IN Select textural and specialty embossed papers, special windows, die-cutting techniques or unique inks and coatings
DESIGN IT Create connection by adding color to the bill or statement marketing message
TIE IT IN Add teaser copy to an envelope in a new color to qualify
Personalized Color Transpromo
Mobile Shopping
Earned Value
Tactile, Sensory and Interactive Mailpiece
Emerging and Advanced Technology
DESIGN IT Add a Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) to your mailing
TIE IT IN Add return postcards and gather more information about consumers
Source: Leflein Associates Mail Openability Study
69%are more likely to open printed mail with color text and graphics on the front
Source: Direct Marketing Assocation
Source: British Market Research Bureau, 2010
79% of printed mail respondents take action immediately
65%of those who received printed mail made a purchase or responded
Source: Exact Target
ALMOST HALF OF ADULTS
are more likely to open direct mail piece if they are intrigued by package
increase in response rates when print is combined with mobile, email or web45%
Source: Leflein Associates mail openability study
Data shows that open and response rates to mail are greatly improved when innovative techniques and advanced technologies are incorporated in the design. There has never been a better time to get started, thanks to USPS’ year-long incentive promotions, which offer cost-saving benefits for transactional and direct mail customers. Read on for details about each promotion.
82% of direct mail is read for a minute or more
56% of direct mail responders visited the sender’s website or store afterwards$
Want to learn more? Contact your local Mac Papers account manager for inspiration, paper samples or promotion examples by visiting macenvelopes.com/usps.
© 2016 Mac Papers Envelope Converters
Integrated Mail Delivers Results!
PROMO PERIOD March 1 – Aug. 31, 2016
SAVE 2% of eligible postage
DESIGN IT Incorporate interactive technology to drive interest and increase open rates
TIE IT IN QR codes, augmented reality, RFID technology, near-field communication (NFC) technology
PROMO PERIOD March 1 – Aug. 31, 2016
SAVE 2% of eligible postage
PROMO PERIOD April 1 – June 30, 2016
SAVE Get credits up to 3¢ per BRM or CRM returned
DESIGN IT Integrate mobile technology to drive consumers to a landing page or microsite
TIE IT IN 1. Use mobile QR code or barcode2. Add directional copy3. Incorporate a web address4. Make sure the website is mobile-optimized5. Include a convenient mobile checkout experieince
PROMO PERIOD July 1 – Dec. 31, 2016
SAVE 2% of eligible postage
PROMO PERIOD July 1 – Dec. 31, 2016
SAVE 2% of eligible postage
66% of direct mail is opened
Source: Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, InfoTrends 2015
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