Download - Integrated Marketing for Opt-In Efficiency
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Assessing What Your Consumers Really Care About
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INTEGRATED MARKETING OPT-IN
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How Well Do You Know Your Customers? How much can your data tell you about your customers? How do you develop & deliver your campaign messages?
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AdityaKedia.com - Emersense
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AdityaKedia.com - Emersense
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AdityaKedia.com - Emersense
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The ability to form a uniformed team with a unified understanding and agreement of approach.
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BUSINESS/MARKETING TECHIES
� I got 10,000 Likes on Facebook for my company
� I sell a product that is serves no real purpose, and got paid for it!
� It’s My Code! I’m God
� Look at the awesome features I developed!
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AdityaKedia.com - Emersense
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Image: mziglobal.com
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• Mass Targeted • Unrelated
Traditional FORCED
• Niched Targeted • Custom Content
On/Off OPT-IN
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Integrated Analysis for Deeper Understanding of People
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Statistical characteristics of a population. � age � income � education � employment � location
Image: blogs.oregonstate.edu
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Study of personality, values, attitudes, interests, and lifestyles. � activity � opinion � attitudes � behavior � needs
Image: socialfresh.com
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Integration of Demographics & Psychographics. Listen to the needs, values, and behavior of the influential. � personal needs � personal profile � personal attitudes � social graphs/friends � personal passions
Image: forresto.com
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Demographics Psychographics Webographics
Relationship with the business Specific Goals / Needs
Context of Usage Interaction of Usage Information of Usage
Emotional Goals of usage Sensory / Immersive character of usage
Accessibility issues
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Analyze
Website
Social Media, Mobile
Print, Advertising, TV
Feedback
Data Analysis Report
Customers
Competitors
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Defining the Goals and Purpose of Your Campaign
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Product or Service Experiences
worth advocating, sharing
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AdityaKedia.com - Emersense
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TOOLS LOCATING
� Culture, Discovery, Real Time Data, Sousveillance
� People look for other people like themselves, which is called group affinity.
� Locate new Micro-Communities
� Listen to customers & influencers
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DELIVERY
Smart Phones, Tablets
VISUAL
Photos, Videos
Quality
Information
Sociographic
Targets
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Users are getting smarter at filtering through the garbage
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� Building Traffic (if put in the right context)
� Build Awareness � Creates Engagement � Creates Loyalty � Produces Evangelists
Mistake is not relating to customer
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� Digital is fast paced and much of it is experimental
� Main Goal is engagement
� Depth of engagement = effectiveness
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Content that is read/viewed, then shared beyond your target or subscription base.
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3 Million+ Likes 150K + Shares
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Creating Digital Content to Connect with Young Consumers
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Produced by Creative Underground
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Activate and engage China’s new generation of consumers and citizens through social campaigns
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Today’s Chinese Youth are hyper-connected, socially active and cause
conscious.
Brands aligned with social purposes are given more support and visibility
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Goal Launch new Venture Fellows Program � Help entrepreneurs scale their
companies across Asia Client Challenges Identifying entrepreneurs from Asia and U.S. Target Segment Entrepreneurs (<35yo) in Asia
Strategy � Youth social entrepreneurship
organizations across Asia
� Host networking event
� Invite local ambassadors within Asian countries
Channels � Partner email and social
network dissemination
� Organization Website
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Campaign: LaunchPilots.org
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Hong Kong Businesses That Get It
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Experimenting for Success
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Property of Internet Marketing Coach Ltd. Hong Kong.
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Get Busy Doing or
Get Busy Losing