Download - Integrated Online Advertising
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Integrated Online Integrated Online Advertising Advertising
Peter Schumerth
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contact mecontact me
EMAIL: [email protected]: http://www.facebook.com/pschumerth
LinkedIn: http://www.linkedin.com/in/pschumerth
Twitter: http://twitter.com/pschumerthiChat: pschumerth
Download Presentation @http://www.conversantlife.com/cccu
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The GOOD, the BAD
and the UGLY
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DazedAnd
Confused
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Braveheart
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we all know right?we all know right?
EmbraceThe Shift!!
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outlineoutline
Creation
Location
Recommendation
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Creation
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creationcreation
Identify the target audienceCreate objectivesDevelop a great messageEstablish budgetsSelect your marketing mixMeasure resultsManage the process
Clarity, consistency and max impact
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big point #1big point #1
Be Great!!
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Location
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locationlocation
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location location
Search EnginesBannersRSS feedseBlasts/direct mailSocial MediaPre-roll MediaPREditorial Integration
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search enginessearch engines
COST: variable ROI: highMEASURE: highBARRIERS: low
Note: most effective tool
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bannersbanners
COST: medROI: lowMEASURE: lowBARRIERS: med
Note: losing its effectiveness
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RSSRSS
COST: med ROI: medMEASURE: lowBARRIERS: high
Note: emerging technology
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eBlast/direct maileBlast/direct mail
COST: med ROI: medMEASURE: lowBARRIERS: high
Note: higher clicks per users
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pre-roll media pre-roll media (video/audio)(video/audio)
COST: high ROI: medMEASURE: lowBARRIERS: med
Note: get in the game
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PRPR
COST: high ROI: highMEASURE: medBARRIERS: low
Note: still good
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editorial integrationeditorial integration
COST: low ROI: highMEASURE: lowBARRIERS: low
Note: stealth marketing
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social mediasocial media
COST: low ROI: highMEASURE: lowBARRIERS: low
Note: hire young talent
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end of funnelend of funnel
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big point #2big point #2
Be Smart!!
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Recommendation
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recommendationrecommendation
PackagesNegotiate everythingThink mobileThink video
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grill megrill me
Thank you&
Question?