Integrated Marketing Solutions
Intelligent Web Solutions
Intelligent Web SolutionsAv. Tancredo Neves, 1632. Edf. Salvador Trade Center Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil T +55 71 [email protected] www.IntelligentWebSolutions.com
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IWS – Intelligent Web Solutions is a pioneer in Internet Marketing Solutions - SEO (Search Engine Optimization ), SEM (Search Engine Marketing) and SMM (Social Media Marketing), offering Integrated Marketing and Internet Marketing Solutions:
•Marketing and International Marketing Plans •Traditional and Internet Marketing Plans•Internet Business Planning•Web Site Design and Programming•Graphic Design - Logos, Digital Media, Visual Communication, Signage, Folders, Flyers, Brochures, Posters, Billboards, etc.•Search Engine Optimization (SEO)•Search Engine Marketing (SEM)
- Pay-per-click Campaigns- On-Line Press Release Campaigns- E-mail Marketing Campaigns
•Social Media Marketing Campaigns•Content Creation, Copywriting, Editing and Translation services.
IWS - All-in-One Marketing Solutions
Integrated Web Marketing Solution - IWS
Internet Marketing
•The most economical and efficient way of reaching your potential client.•Costs approximately 90% less than traditional marketing.•Offers measurable Quantitative results.
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Our Goal is to offer each client:
• Efficient Online-presence to reach his target market.• Services that generate positive return on investment.• Reach all the client objectives with regard to on-line media.
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Internet Marketing
Integrated Web Marketing Solution - IWS
Internet Marketing
1. Content, Design and Programming
IWS develops Content, Design and Programming through an intense project on worldwide tendencies, proposing functionalities and appropriate solutions for each company profile.
• Content– Keyword Research and Selection– Development of specialized content, optimized for the internet– Content Creation– Translation Services into all Languages– Web Marketing Copywriting – Language Specific
Services offered by IWS include:
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1. Content, Design and Programming• Best Design and Functionality
– Innovative Designs– Navigation and Menu system optimized for functional and commercial websites– “3 clicks Rule” – your client finds what he is looking for in up to 3 clicks
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
2.Content, Design and Programming
Programming “Search Engine Friendly”
• HTML and CSS validated for W3C Org Standards
• Research of competitor sites as reference • Smart Site Map System• Smart URL System• Smart Meta Tags System (for each page)• Smart “You Are Here” System• Smart Alt Tags and Keywords System
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
2. SEO (Search Engine Optimization)
Search Engine Optimization is what makes a site appear well positioned on the organic search engine results (Google, Yahoo, and MSN). Applying SEO techniques is the determining factor for the site to be amongst the first entries when its keywords are being searched for on the internet.
IWS applies innovative techniques of SEO identifying keywords together with the client, using latest research and tools.
2. SEO (Search Engine Optimization)
We offer diverse SEO services, appropriate to the necessities of each company:
• Research of competitor sites as reference
• Web Marketing Copywriting
• Creation of relevant content, optimized for web marketing
• Optimized translation for web marketing, concentrating on keywords
• Analysis of the site’s popularity indexes
• Monthly report about audits and positioning
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
3. Social Media Marketing Campaigns
Until recently all Organic Search Results provided Text Results
Universal Search is already changing this. Google, Yahoo and MSN will soon provide Organic Search Results as Follows:
1. Maps2. Videos3. Photos4. Text
IWS will get you ready for this change and will create your company’s profile on the most important sites and forums for Social Media.
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
4. PR Campaigns (On-line Press Release Distribution)
Press Releases are informative texts about products or services, which are submitted to on-line news sites, which not only promote visibility in the press, but also generate content and links for your site and, consequently, attract more traffic to it. The key to success of a PR is the way to write the “web copy” and the directories to which it is being submitted.
• Press Releases written by professional editors – Press Releases produced by IWS are written by professionals who are native
speakers of the language – The PRs are sent to submission and on-line distribution sites (free or paid)– Through these sites the PR does not only gain presence in the press, but also a
strong presence on the Web and generates a large number of links to your site
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
4. PR Campaigns (Press Release)
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
5. PPC Campaigns (Pay-per-Click) (Sponsored Links)
Search
Organic Results
PPC Results
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
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5. PPC Campaigns (Pay-per-Click) (Sponsored Links)
PPC or “Sponsored Links ” is a way to advertise on the search engines sites (Google, Yahoo, MSN...) that allows the advertiser to promote his product or service but pay only when a click is effected on his on-line advertisements. The advertisements are created based on keywords and appear only when a person is looking for a specific information related to them.
• You choose how much you want to pay– When creating an account for PPC advertisements, the client chooses how much he
wants to pay for each click and how much he wants to spend per day, which allows for efficient planning and control of his budget.
• The PPC Campaigns developed by IWS for Google, Yahoo and MSN include:– Analysis of competitor PPC strategy– Research and definition of keywords – Detailed weekly and/or monthly reports with conversion data (on-line purchases,
information request or contacts resulting from a PPC advertisement) and campaign ROI.
Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
Opt-in system,
Personalized Sending
Targeted reached
Sample Report
6. E-mail Marketing Campaigns
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
6. E-mail Marketing Campaigns
E-mail Marketing is an important tool forclient, partner and supplier relationship management.
Contacting clients through e-mail marketing has various advantages:- Efficiency: you reach your network quickly- Interactivity: the addressee can buy, request information or answer the e-mail- Mesurement: you can measure who received, opened and clicked on links- Personalization (1 to1): Treating each client according to his profile
• The e-mails created by IWS are elaborated according to the profile of each client. We partnered with Campaigner, a company specialized in e-mail campaigns. Therefore we can
guarantee :• high quality • security • complete reports to evaluate the performance of your campaigns.
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Internet MarketingServices offered by IWS include:
Integrated Web Marketing Solution - IWS
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Google Qualification
IWS Qualifications
Integrated Web Marketing Solution - IWS
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All-in-One Solutions
Our know-how, acquired through five years applying SEO and SEM tools and techniques, has rendered IWS a great achievement:
the 1st position in Google
For our own website
www.IntelligentWebSolutions.comafter only 2 weeks online
http://www.google.com.br/search?sourceid=navclient&aq=t&ie=UTF-8&rls=GGLJ,GGLJ:2008-13,GGLJ:en&q=ag%c3%aancia+seo+e+sem
IWS Qualifications
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We are also in:
2nd position for keyword – “Otimização de Conteúdo para internet” – http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=otimiza%C3%A7%C3%A3o+de+conte%C3%BAdo+para+internet&meta
4th position for keyword – “Otimização de Conteúdo para web” - http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=otimiza%C3%A7%C3%A3o+de+conte%C3%BAdo+para+web&meta
5th position for keyword – “agência de internet marketing” – http://www.google.com.br/search?hl=pt-BR&rls=GGLJ%2CGGLJ%3A2008-20%2CGGLJ%3Aen&q=ag%C3%AAncia+de+internet+marketing&meta
Positioning of the first page in any Search Engine, especially First place position in Google is the dream of most companies and represents the recognition of our constant improvements.
We are in the process of launching our site in English and hope to accomplish similar feats soon thereafter.
IWS Qualifications
Integrated Web Marketing Solution - IWS
All-in-One Solutions
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All-in-One Solutions
Another great achievement in one of the most competitive
online industries Travel:
After an intensive Web Marketing (SEO e SEM) campaign
the 1st and 2nd positions in Google Organic Search ranking
for our client – www.DiscoverBrazil.com
http://www.google.com/search?hl=en&q=brazil+vacation+package
IWS Qualifications
Integrated Web Marketing Solution - IWS
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• Carlinhos Brown Portal (www.CarlinhosBrown.com.br) - Salvador, Bahia, Brazil
• Reserva do Paiva: (www.ReservadoPaiva.com) - Recife, Pernambuco, Brazil
• Prima Empreendimentos Inovadores: (www.EdePrima.com) - Salvador, Bahia, Brazil
• Transcar Transportes (www.TranscarTransportes.com.br) - Salvador, Bahia, Brazil
• Gomes de Barros Advogados (www.GomesdeBarros.com.br) - Salvador, Bahia, Brazil
• Vinícola Don Otaviano: www.fincadonotaviano.com.ar/ - Mendoza, Argentina
• Câmara Americana: www.camaraamericana.com.br/ - Salvador, Bahia, Brazil
• Pousada da Espera: www.pousadadaespera.com.br – Itacimirim, Bahia, Brazil
• Piso Plano: www.pisoplano.com.br – Rio de Janeiro, RJ, Brazil
IWS ClientsExternal
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•Discover Brazil (www.DiscoverBrazil.com) - Salvador, Bahia, Brazil
•Discover.Travel (www.Discover.Travel) - Salvador, Bahia, Brazil
•Discover South America (www.DiscoverSouthAmerica.Travel) - Salvador, Bahia, Brazil
•Discover Central America (www.DiscoverCentralAmerica.Travel) - Salvador, Bahia, Brazil
•Intelligent Real Estate Solutions (www.DiscoverBrazilRealEstate.com) - Salvador, Brazil
IWS Clients
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Internal
ILS3Intelligent Leisure Solutions
ITSIntelligent Travel Solutions
ILSLeisure Consulting
IWSIntelligent Web Solutions
IRESIntelligent Real Estate Solutions
ICSIntelligent Content Solutions
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Group Structure
Integrated Web Marketing Solution
Intelligent Web SolutionsAv. Tancredo Neves, 1632. Edf. Salvador Trade Center Torre Norte, Sala 2114. CEP 41.820-020 – Salvador – Bahia – Brasil T +55 71 [email protected] www.IntelligentWebSolutions.com
Intelligent Web Solutions