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Page 1: Interactive TV Service Requirements [INFOGRAPHIC] 

END USERS

Interactive TV Service Requirements

Leaders

Followers

TOP10

Hospitality TV

TV SERVICE OPERATORS MARKET

STABILITY & SCALABILITY

1. Amount of supported STB devices2. References 3. Ability to develop new clients via Open API4. Ability to develop new features via SDK5. Stability and scalability of the system

1. Stability and scalability of the system2. Social applications on TV (Twitter, Facebook, Youtube,…)3. Ability to develop new clients via Open API4. Ability to develop new features via SDK5. Enhance ARPU with TV apps from own AppStore

1. Stability and scalability of the system2. Low maintenance costs3. Close personal contact with the vendor4. Multiscreen support5. References

1. Stability and scalability of the system2. Low maintenance costs3. References4. Ability to develop new clients via Open API5. Procuring middleware as a part of end-to-end TV system from a single vendor

1. Stability and scalability of the system2. Amount of supported STB devices3. Support for CDN networks4. Close personal contact with the vendor5. Low maintenance costs

Leaders Hospitality TVChallengers Followers Web TV/OTT

This market research was provided by Beenius, interactive TV middleware provider.

The Beenius Smart Survey on the Service Requirements of Market Segments in the Interactive TV Industry was sent to 2,650 contacts in June 2012, and had a 2.2% response rate.

by market segmentTOP 5

ITV Market Segments Analysis

Web TV/OTT

impo

rtan

t

very

impo

rtan

t

Challengers

PROVIDERS

Low maintenance costs

Amount of supported STBs

Close personal contact with the vendor

References

Ability to develop new clients via Open API

Multiscreen support

Amount of supported Smart phones

Off-the-shelf product

Ability to develop new features via SDK

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