END USERS
Interactive TV Service Requirements
Leaders
Followers
TOP10
Hospitality TV
TV SERVICE OPERATORS MARKET
STABILITY & SCALABILITY
1. Amount of supported STB devices2. References 3. Ability to develop new clients via Open API4. Ability to develop new features via SDK5. Stability and scalability of the system
1. Stability and scalability of the system2. Social applications on TV (Twitter, Facebook, Youtube,…)3. Ability to develop new clients via Open API4. Ability to develop new features via SDK5. Enhance ARPU with TV apps from own AppStore
1. Stability and scalability of the system2. Low maintenance costs3. Close personal contact with the vendor4. Multiscreen support5. References
1. Stability and scalability of the system2. Low maintenance costs3. References4. Ability to develop new clients via Open API5. Procuring middleware as a part of end-to-end TV system from a single vendor
1. Stability and scalability of the system2. Amount of supported STB devices3. Support for CDN networks4. Close personal contact with the vendor5. Low maintenance costs
Leaders Hospitality TVChallengers Followers Web TV/OTT
This market research was provided by Beenius, interactive TV middleware provider.
The Beenius Smart Survey on the Service Requirements of Market Segments in the Interactive TV Industry was sent to 2,650 contacts in June 2012, and had a 2.2% response rate.
by market segmentTOP 5
ITV Market Segments Analysis
Web TV/OTT
impo
rtan
t
very
impo
rtan
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Challengers
PROVIDERS
Low maintenance costs
Amount of supported STBs
Close personal contact with the vendor
References
Ability to develop new clients via Open API
Multiscreen support
Amount of supported Smart phones
Off-the-shelf product
Ability to develop new features via SDK