Agenda
Introducing the Interaise Content Management System Interaise CMS key features Web marketing for charities Getting the most out of your Web donations The Intergage Experience What it will cost The Intergage journey
Introducing the Interaise Content Management System
Created for you to address the challenges faced by the charity sector in an evermore engaged digital environment.
Developed our CMS to offer:
Online Donation Functionality
Online Event Sponsorship Pages
Personalised or Targeted Fundraising Page Creation
Interaise CMS Key Website Features
Standalone Donation Functionality
Can be built into any page of your website
Maximises opportunity to raise donations
Interaise CMS Key Website Features
Online Event Sponsorship Page
Designed to Incorporate your brand
Built within your website
No third party involvement so you don’t paycommission on the donations you receive!
Interaise CMS Key Website Features
Personalised or Targeted Fundraising PageCreation
Flexible Functionality
Can set up fund pages easily and quickly
Structure multiple event sponsorshippages into a master fund page
Giftaid itAs standard, all our websites collect the required Gift Aid declarations and allow for Gift Aid export and reporting.
The Intergage CMS Website Features
We have the complete suite of website features that you would expect to find in a market leading Content Management System.
Edit content quickly and easily
Email marketing tool
Membership/user login area
On-site advertising tools
Article management
Image and video manager
Ecommerce functionality
Embed social media
Web Marketing For CharitiesOur team of Web marketing experts can help you to:
DRIVE more visitors to your siteINCREASE your charity’s brand awarenessOPTIMISE your Web pages for maximum conversionMEASURE how effective your marketing has beenMAXIMISE your conversations with a social mediaStrategy tailored to your needs
The Social Web
Diagram adapted from the book “Social Media Marketing – An Hour A Day”, by Dave Evans
The Social Web and Marketing
Search Engine Optimisation
On-PageOff-Page
On-Page vs Off-Page Optimisation
Page Rank
On-Page VS Off-Page
Search Engine Optimisation (SEO)A cost effective way to improve your website’s natural search engine rankings, driving more relevant visitors to your site from all major search engines.
We can help you:
Lay the SEO onsite foundations
Ensure your site is fully optimised
Research the relevant keywords for your charity
Create an on going link building and social search strategy
Pay-Per-Click Advertising
Qualifying charities can receive free advertising on the Google AdWord platform with the Google Grant Scheme. We can help you apply for grants and manage your campaigns.
Puts your organisation in control of your online advertising
Only way you can guarantee page 1 rankings
We can manage it on your behalf or provide you with the skills
Help you to get the lowest cost per conversion and the highest return on investment
Why should you get involved?
Listening opportunities Conversation opportunities Advertising opportunities Brand building The conversation will go on with or without you It is better to be aware of those conversations and get involved You need to do so rapidly You need to be genuine, honest and authentic in all your communications
Social Media
Social MediaHow can we help
Show you how to best utilise these social media tools for your charity
Consult on social media strategies or manage them on your behalf
Help you build relationships with your supporters
Digital PR
Improve awareness of your cause Gain valuable links to your site to assist your SEO Copywriters create keyword rich, highly optimised: - News articles - Press releases - Blogs - Features - Website copy - Podcast and Video Podcasts
No relationship with supporters
Getting The Most Out Of Web Donations
Getting The Most Out Of Web Donations
The Intergage Experience
Intergage is a digital marketing agency consisting of more than 20 bright people who are passionate about all things web.
We are proud to be recommended for our great client service and support
Intergage ltd
The Intergage offering includes:
Webhosting at Rackspace Software licence fee 14 training workshops covering Web marketing and social media Quarterly Web marketing seminars Primary website domain management and renewal Product updates as soon as they are launched Assigned account manager as your main point of contact Specialist charity-related training courses Regular charity-related website bulletins Bi annual website review
The Intergage Experience
The Intergage Journey
The journey doesn’t end when your website goes live!
Introduction Website goals & objectives Marketing concept & presentation Design approved Intergage training Site Launched Proactive customer website management Seminars and bulletins
Recent Charities We Worked With
Thank you for your time