Download - International pr in practice june 2011 1
![Page 1: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/1.jpg)
International PR in practice
![Page 2: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/2.jpg)
The Nottingham Context
• 40,829 students in the UK, Malaysia and China
- 32,999 (Nottingham) - 3,399 (Malaysia) - 4,431 (China)
150 countries represented on campus in Nottingham
![Page 3: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/3.jpg)
The University of Nottingham in Malaysia
Founded in 2000 and ranked amongst the country’s elite
![Page 4: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/4.jpg)
The University of Nottingham Ningbo
First foreign university to establish a full university campus in China (in 2005)
![Page 5: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/5.jpg)
Our marcomms toolkit is global
![Page 6: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/6.jpg)
Marketing
![Page 7: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/7.jpg)
Communications
![Page 8: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/8.jpg)
Online media monitoring
Interviews Video
Publications production
Photography
![Page 9: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/9.jpg)
Campaign planning
Web and digital support
PR and media placementCopywriting
Press releases
![Page 10: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/10.jpg)
Photography
![Page 11: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/11.jpg)
Publications
![Page 12: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/12.jpg)
Media relations
![Page 13: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/13.jpg)
Stakeholder engagement
![Page 14: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/14.jpg)
Thought leadership
![Page 15: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/15.jpg)
Social media• Facebook www.facebook.com/TheUniofNottingham• Twitter www.twitter.com/uniofnottingham• Flickr www.flickr.com/groups/universityofnottingham• LinkedIn
www.linkedin.com/company/university-of-nottingham• YouTube www.youtube.com/nottmuniversity• iTunes U www.nottingham.ac.uk/itunesu• Wikis www.wikipedia.org/wiki/University_of_Nottingham
![Page 16: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/16.jpg)
![Page 17: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/17.jpg)
![Page 18: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/18.jpg)
![Page 19: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/19.jpg)
![Page 20: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/20.jpg)
Digital is key
![Page 21: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/21.jpg)
The Conversation Prism
is globalImage courtesy of Brian Solis 2008
![Page 22: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/22.jpg)
Digital trends and statistics by country
UK USA Brazil China India Malaysia Singapore
Internet penetration 82.5 % 76.3 % 37.8 % 31.6 % 6.9 % 64.6 % 77.8 %Average time online per week 22 hours 21 hours 16 hours 23 hours 10 hours 20 hours 23 hours
% of people using internet for…EmailComputerMobile device
86 %52 %
87 %66 %
78 %51 %
67 %33 %
39 %45 %
86 %36 %
85 %57 %
Social networkingComputerMobile device
51 %46 %
50 %44 %
55 %39 %
52 %39 %
27 %36 %
69 %36 %
56 %48 %
Knowledge/educationComputerMobile device
34 %20 %
34 %24 %
46 %30 %
49 %25 %
22 %31 %
54 %21 %
45 %30 %
Planning and organisingComputerMobile device
20 %20 %
18 %26 %
21 %21 %
22 %20 %
10 %14 %
21 %17 %
26 %27 %
Average number of ‘friends’ 164 178 231 67 72 233 183Most ‘important’ activities (SNS = social networking)(K&P = knowledge & planning)
Email (47%)SNS (24%)
Admin (7%)
Email (53%)SNS (17%)
Admin (9%)
Email (59%)SNS (17%)K&P (10%)
SNS (28%)Email (19%)
Interests (13%)
Email (48%)SNS (36%)K&P (13%)
Email (49%)SNS (24%)
Admin (6%)
Email (54%)SNS (21%)
Interests (6%)
Most popular SNS Facebook Facebook Orkut RenRen Orkut Facebook Facebook
![Page 23: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/23.jpg)
Digital media
![Page 24: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/24.jpg)
Podcasting
![Page 25: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/25.jpg)
UoN content
![Page 26: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/26.jpg)
Subject-specific content
![Page 27: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/27.jpg)
iTunes U
![Page 28: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/28.jpg)
Blogging
• Work ongoing to develop research strand blogs, focused on Research Priority Groups
• Promoting excellence in teaching and learning• Student experience: peer-to-peer• Combine with Twitter/Facebook to drive traffic
![Page 29: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/29.jpg)
Shanghai Expo
![Page 30: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/30.jpg)
About the campaign
![Page 31: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/31.jpg)
Aims
• Develop international partnerships and connectivity
• Raise awareness• Deliver recognition (University and region)• Increase international student recruitment
![Page 32: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/32.jpg)
Objectives
• Business engagement targets• Student recruitment targets• Brand/profile raising• Alumni and development links
![Page 33: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/33.jpg)
Research
![Page 34: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/34.jpg)
Target audiences
![Page 35: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/35.jpg)
Channels
• Events• Dual-language printed collateral • Branded merchandise (URL)• Systematic PR
![Page 36: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/36.jpg)
Press releases
![Page 37: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/37.jpg)
Collateral
![Page 38: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/38.jpg)
Challenges
![Page 39: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/39.jpg)
Internal communications
• Exchange magazine• Staff/student portal news• Message of the day• Social media• Student e-newsletter• NSS – key focus for students• From students to alumni
![Page 40: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/40.jpg)
Outcomes
• + 62% on event delegates• 1,000+ new global contacts• 200+ business enquiries• + 400% on target visitor numbers
![Page 41: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/41.jpg)
Outcomes
• 1,000 VIP visitors• PG applications to UNNC up 20%• Brand awareness — @ 40m reach
via PR
![Page 42: International pr in practice june 2011 1](https://reader031.vdocument.in/reader031/viewer/2022032103/55d4cad7bb61eba73a8b460d/html5/thumbnails/42.jpg)
Lessons