Download - International shopper insights- Paul Porter
Transcript
International Shopper Trends
The Digital Shopper
Personalisation
Shopper Power
The digital shopper
3.42 billion internet users, 46% global reach
2.31 billion social media users, 46%
3.79 billion unique mobile users, 51%
1.79 billion mobile social users, 27%%
83 percent of customers said they would rather deal with a person to solve a customer service issue than get digital help
accenture
DIGITAL SIGNAGE
E-TAILERINCENTIVE
& CRM ACTIVATION
SHOPPER INFLUENCER PLATFORMS
IN-STOREMOBILE TOOLS
DIGITAL SHOP IN SHOP
ONLINE SHOPPER LOYALTY TOOLS
SHOPPER WORD OF MOUTH TOOLS
DIGITAL PROMOTIONS
Personalisation
Personalisation works?
Shopper Power
PERSONALISATION
DIALOGUE
DIGITALISATION
THANK YOU!