Internet: Growth of Online Life, Trends 2005
Growth of Internet Activities – 2005 Survey by the Pew Internet & American
Life Project
Presentation by Cy Cooper & Frank Shala
•Shopping
•News
•Sports
•Finance
Internet Growth
Growing DiversityInitial online community:
•Rich, white males•Envisioned new, virtual world order•Sentimental attachment
Subsequent online community:•Women, minorities, lower socio-economic classes•Sought productivity, connections•No sentimental attachment
Different Strokes for Different Folks
Internet Activity
Demographics
User Communities
Health Applications
Civic Applications
Government Applications
Daily Online Time•Novice dial-up user 83 min.•Veteran dial-up user 94 min.•Broadband user 107 min.
Broadband Growth
Broadband User Income Level
Broadband vs. Dial-Up Activity
Election News Sources
Broadband E-citizensSouth Korea (1) 21.3%Hong Kong (2) 14.9%Canada (3) 11.2%
︴United States (11) 6.9%
FPS Doug Video
Online Issues•Email: Spam and Productivity•Lack of non-verbal communication (symbol usage, ☺, LOL, teleconference)•Malicious software: worms, viruses, spy- ware (virus checker, security programs)•Game and other addiction (self-control)•Pornography•Terrorism
Summary ofInternet Usage Priorities
1) E-mail (mail pigeon)2) Information searching (library)3) Entertainment (amusement park)4) E-commerce (shopping center)
Broadband Activity Summary•Continued high growth•Work &Product related research•General information searches•Video based information•Blog activity•Obtain political information (2nd to TV)•Mobility activity (wireless)
References•Lee Rainie, et. al. http://www.pewinternet.org/pdfs/Internet_Status_2005.pdf•A. Kinicki and R. Kreitner. Organizational Behavior: Key Concepts, Skills & Best Practices. New York, NY: McGraw-Hill, 2006.
Any Questions?(and thank you for your attention)