Download - Internet Marketing Association 2014 Re-imagine Marketing through Authentic Storytelling

Reimagine Marketing Through Authentic

StorytellingBy @ctrappe

Internet Marketing Association - Las VegasSeptember 2014

@ctrappe #impact14AuthenticStorytelling.net

About me...


Rules, etc.

● Feel free to blog, live tweet, etc.● Questions? Ask ‘em.● Slides are at:

AuthenticStorytelling.net/impact14


Today...

Not talking about..● Lead generation● Messaging● Manipulation

Talking about:● Inclusive

strategy● Storytelling● Meaningful

sharing


Leads/customers/etc.

Why?

Search algorithms change, but valuable content continues to be valuable.


Why?

Social networks change.


What doesn’t change?

Consumers need for compelling, educational and informational content.


Not rhetorical! :)

How do you build a relevant audience?


We connect and deal with people we like, trust and who add meaning to our lives!


Not rocket science: All interactions

100 percent


What percentage online?


Usual guesses:

Online50-70 percent

Offline50-30 percent

Source: Jonah Berger’s “Contagious: Why Things Catch on.”


http://www.amazon.com/gp/product/1451686579/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1451686579&linkCode=as2&tag=theauthstorpr-20

Actual breakdown ...

But the perception …And people are online!

Online:7 percent

Offline:93 percent


What to do first…

Determine your “Why”?I do what I do because ...


What to do first...

Focus on story and content development - not on cash creation first!

(Yes, you’ll want to make money. Eventually it will happen.)

Why?

Share publicly.

Scary?


Benefits?

ConnectionsBusinessMeaning


How to get there?

Decision time: Do you want to?Commit the time

Decision maker buy-inDecide what to share!

Constant, relevant, new!“On Facebook much?”


ToolsPick the right tools

@ctrappeTrappeDigital.com


Getting started

GoMake it a habit

Measure what works and what doesn’t


Questions? Comments?Christoph [email protected]@gmail.com


Download - Internet Marketing Association 2014 Re-imagine Marketing through Authentic Storytelling

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