Download - Intervention Design at MAMDT workshop 1
intervention design: an introduction
short introduction: who is theo ploeg?
theory about the netwerk society
assignment: a manifest for an new world
workshop 1 - a brief outline
introduction module intervention design
Fontys - FHJ - Internetjournalistiek - WG1 3theo ploeg, @theoploeg
blog for this course: www.buroneue.net/interventiondesign
my cat adorno
theodor adorno (1903 -1969)
fachmenschen ohne geist
designers as production labor?
11jaron lanier (1960) in ‘who owns the future?’ (2013): I miss the future
design for the future
design as blend of theory and praxis
so what are you going to do?
‚Redesigning a situation by using theory and praxis and with use of current (old) methods of design and new ideas, comparing them both and design an intervention
to fill the gap.’
you are using the Intervention Design Process Model (IDPM)
• Select and analyse an area of interest. • Apply theory (for example the four laws of
media) and describe the clash between the old and new paradigms.
• Identify the problem in terms of environment, media and target group.
• Investigate how the problem would be solved using normal/current design.
• Investigate how the problem would be solved using new ideas and insights.
• Compare both and design an intervention. • Test and evaluate the intervention design.
the network society and media theory - kind of a fundament
marshall mcluhan (1911-1980)
<<understanding media>> (1964)
We invent a new media
technology
The new media technology
alters our sense ratios
The altered sense ratio alters our perception
The altered perception
changes the way we think
With a new way of thinking we
create new models of reality
New models of reality give rise to
new inventions
McLuhan’s cycle of change
‘we shape our tools and tools shape us’, !Marshall McLuhan
cycle of change
mcluhan's main thought #1: media are extensions of some human faculty
mcluhan’s main thought #2: the medium is the message
23mcluhan’s main thought #3: walking backwards into the future
‘societies have always been shapes more by the nature of the media by
which men communicate than by the content of the communication’
mcluhan as <<technologal determinist>>
25acoustic space: liquid truth at the agora in athens
26gutenberg galaxy
27books are vehicles for objectivity and rationality
28the global village
newspaper as hot medium: they feel like a hot bath
30tv as cool, electric medium
311960: US elections broadcast on tv
in Playboy (1969)
‘The computer thus holds out the promise of a technologically
engendered state of universal understanding and unity, a state
of absorption in the logos that could knit mankind into one
family and create a perpetuity of collective harmony and peace.’
the electronic age
macluhan’s advice: don’t drown in the media mahlström
observe, take distance, find patterns
herbert marcuse (1898-1979) lecturing at University of California
media as tools for generating <<eros>>
‘The people recognize themselves in their commodities: they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment’
in ‘one-dimensional man’ (1964): people as extensions of media
38repressive tolerance
repressive desublimation
media structure a culture for our
growing need for self-conscience
rationality and objectivity of the system increases
our subjective selves get more alienated and
need self-conscience
culture creates a false reality
that feels like a hot bath
we become objects submitted to the one-dimensional
structures, thinking we are
subjects by consuming eros
(repressive tolerance)
(repressive desublimation)
marcuse’s one-dimensional society
HvA - CMD - V1 - C&M - HC5 41tyler durden explains it al in <<fight club>> (1999)
mcluhan versus marcuse: which side of the coin?
observation #1: venice
observation #2: urban farming
observation #3: new currency
observation #4: new craftsmanship
observation #5: every idea has a niche
“the return of meaning”
What do they have in common?
book: <<anti-oedipus>> (1972)deleuze & guattari: deterritorialization
book: mille plateaux (1980)
deleuze & guattari: nomadic rhizome
paper: <<meltdown>> (1996)
nick land: accelerationism
but of course only the real deal ; -)
53the anti-human cyborg
54assignment for today
assignment: manifest for a new world (in teams of five)
End of 2014 there is an outbreak of a virus that turns people into zombies. A year later millions of people are infected. Institutions like governments, banks, multinationals and other business have disappeared. There are no public services anymore. With the infected being controlled slowly safe heavens are being established. Authority and all kinds of systems and structures have been vanished.
!It is your task to build a new society, based on the ideas you find
important. Because there is nothing left, you are free of any burden from existing systems and ideas. Feel free to rethink stuff we take for granted currently, thus rethink everything.
!Goal: make a manifest for your new world (not how you are going
to handle things but you think is important). Visualize every step you take and present them at the end. Back at 2pm.
homework? see blog!