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8/14/2019 Intro Lecture Chapter 9 Text Version
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InFashion: Fun! Fame! Fortune! Elaine Stone
Part Three
The Secondary LevelThe Producers of Fashion
Chapter Nine Accessories
Slide 4When we considered forecasting trends one of the things we discussed was that
the accessory designers need to be ahead of the game due to the materials
they use. It is important for accessory designers to be on trend. What would
happen if clothing was trending toward soft romantic dressing and
accessories were trending toward hard edge plastics with a space age feel?
Clothing and accessories need to play together to create the overall look of thetrends for any given season. We are saying trends in the plural because at
any one time there is more than trend or look happening. Check out any
fashion magazine for this month to see which trends are popular now.
Designer names are important to accessories as well as clothing ~ perhaps
more so. Even if you cannot afford designer clothing you may be able to
afford a bag, a belt or sunglasses. We will discuss this on our discussion
board DB this week.
Key Concepts for this chapter include:
Categories of accessories
Merchandising and marketing of accessories
Market segments in accessories
Advertising and promotion of accessories
Trends in the accessories industry
Slide 5Footwear
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I think of foot wear as being more instant gratification than clothing. You do not
need to hem, take in, move a button or alter the shoes. If the shoe fits wear
it (right out of the store).
Some people will look at others shoes to know something about them. Are they
expensive, run down, out of season or maybe the type of shoe tells you that
someone is preppy - think penny loafers, conservative wing tip oxfords.
Take a look this week at what people have on their feet and see if it tells you
anything about them.
Organization and Operation
Nike is the largest shoe producer in the U.S. That gives a hint at the casual
lifestyle we lead. Nike does not own any of the factories that produce the shoes
or clothes.Italy is known for producing leather goods of high quality and styling being the #1
producer of high end designer shoes. When you think of Italian manufacturers
you might think of Prada, Gucci, Ferragamo, and Diego Della Valle. This industry
is dominated by giant companies who can handle the large investments and
inventories needed.
Womens ShoesStyles change as fast as fashion. You will notice that a high stiletto heel will
be more likely to have a pointed toe than a broad chunky toe. Mens Shoes
American brands you may have heard of include Johnston & Murphy and
Forsheim
High end European imports include Clarks of England, Bally of Switzerland,
as well as Ferragamo, Gucci and Bruno Magli of Italy
Childrens ShoesChildren may be fascinated with their shoes
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due to the boot wearing cat or the temporarily shoe-less Cinderella.
Usually they have an opinion on their footwear. Childrens shoes are more
likely to be newly purchased than purchased second hand due to the heavy
wear they receive. Besides having a good fit it is also important to have
footwear which conforms to their peers style so they can fit in.
Athletic shoes are a practical choice for everyday wear and the Velcro
closings on younger childrens make them an easy on/off choice.
Athletic ShoesThe Nike store in Tokyo which is depicted on your slide looks more like a
candy store than a shoe store.
Back to the trend of more casual dressing we see athletic footwear being
worn from babies who cannot walk to senior citizens.
Specialized shoes are available for every type of sports activity from rock
climbing to aerobics and walking.
Merchandising and Marketing
New York City is again the major market center in the U.S. The Fashion Footwear
Association of New York (FFANY) puts on an international footwear tradeshow
four times a year.
Much like the fur industry many of the department or specialty stores will leasetheir shoe departments to shoe manufacturers.
Industry Trends
American Apparel and Footwear Association is a source of information about
trends and materials. Other places for shoe designers and manufacturers to get
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cBlpqHP_lxz8UM&tbnid=Rm_KXvw9202qQM:&ved=0CAUQjRw&url=http://www.theguardian.com/theguardian/2013/jan/09/why-cinderella-lost-her-slipper&ei=sqJtUoy6LOHNiwKYtoCAAw&bvm=bv.55123115,d.cGE&psig=AFQjCNGPyX2ITYw_tlcjdoMl57RYWZogyw&ust=1383003108489296http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=s8DIJx8k9z-S_M&tbnid=f3eZzBbtPtnPjM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Puss_in_Boots_(2011_film)&ei=B6JtUp3rB6n4iwKi3IGoCA&bvm=bv.55123115,d.cGE&psig=AFQjCNGsEekm-wtRyC2dA4lgpL5TSRPc3g&ust=1383002966301278http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cBlpqHP_lxz8UM&tbnid=Rm_KXvw9202qQM:&ved=0CAUQjRw&url=http://www.theguardian.com/theguardian/2013/jan/09/why-cinderella-lost-her-slipper&ei=sqJtUoy6LOHNiwKYtoCAAw&bvm=bv.55123115,d.cGE&psig=AFQjCNGPyX2ITYw_tlcjdoMl57RYWZogyw&ust=1383003108489296http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=s8DIJx8k9z-S_M&tbnid=f3eZzBbtPtnPjM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Puss_in_Boots_(2011_film)&ei=B6JtUp3rB6n4iwKi3IGoCA&bvm=bv.55123115,d.cGE&psig=AFQjCNGsEekm-wtRyC2dA4lgpL5TSRPc3g&ust=1383002966301278 -
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information on trends are the Shoe Fair in Bologna, Italy and GDS exhibition in
Germany.
Slide 6
HandbagsOrganization and Operation
The handbag industry in the U.S. is relatively small and becoming smaller as the
number of imports grows. American classics include Coach, Le Sportsac and
Dooney and Bourke. Most of the Designer name handbags are licensed items.
BackpacksWhether practical or trendy backpacks are the go to bagfor many people.
Certainly they are important for anyone in school, kindergarten through
college as a book bag and great for travelling. Sometimes the handbag
trend is toward backpack styling.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYO19OqKafK6DM&tbnid=EjkKNQlonuaOgM:&ved=0CAUQjRw&url=http://nicoleonline001.wordpress.com/category/coach-handbags/&ei=6sBtUs-qN8ibygGj44DQAQ&bvm=bv.55123115,d.aWc&psig=AFQjCNHc5tW7rgLyll1VdDkCYyMk0PFyjw&ust=1383010865499988http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XRzoYkxFx5U_rM&tbnid=HSl_yYHaYziBAM:&ved=0CAUQjRw&url=http://mouzekateerz.com/2012/05/14/enter-to-win-a-disney-dooney-bourke-handbag-and-a-100-disney-gift-card/&ei=f8BtUtfVDoWWyAH9kYGwAw&bvm=bv.55123115,d.aWc&psig=AFQjCNFlLPgqD9iD6c6wU5GYm7aENwD6PQ&ust=1383010744177537http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zgChNL_2jq9fbM&tbnid=NUo77yt1N2cTtM:&ved=0CAUQjRw&url=http://michaelkors.earthkin.net/index.php?main_page=product_info&products_id=28&ei=6L9tUv_dGc7lygHrtYCIDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEdVKdhLichnrRv1_n56vY2XGjzxQ&ust=1383010639422182http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYO19OqKafK6DM&tbnid=EjkKNQlonuaOgM:&ved=0CAUQjRw&url=http://nicoleonline001.wordpress.com/category/coach-handbags/&ei=6sBtUs-qN8ibygGj44DQAQ&bvm=bv.55123115,d.aWc&psig=AFQjCNHc5tW7rgLyll1VdDkCYyMk0PFyjw&ust=1383010865499988http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XRzoYkxFx5U_rM&tbnid=HSl_yYHaYziBAM:&ved=0CAUQjRw&url=http://mouzekateerz.com/2012/05/14/enter-to-win-a-disney-dooney-bourke-handbag-and-a-100-disney-gift-card/&ei=f8BtUtfVDoWWyAH9kYGwAw&bvm=bv.55123115,d.aWc&psig=AFQjCNFlLPgqD9iD6c6wU5GYm7aENwD6PQ&ust=1383010744177537http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zgChNL_2jq9fbM&tbnid=NUo77yt1N2cTtM:&ved=0CAUQjRw&url=http://michaelkors.earthkin.net/index.php?main_page=product_info&products_id=28&ei=6L9tUv_dGc7lygHrtYCIDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEdVKdhLichnrRv1_n56vY2XGjzxQ&ust=1383010639422182http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYO19OqKafK6DM&tbnid=EjkKNQlonuaOgM:&ved=0CAUQjRw&url=http://nicoleonline001.wordpress.com/category/coach-handbags/&ei=6sBtUs-qN8ibygGj44DQAQ&bvm=bv.55123115,d.aWc&psig=AFQjCNHc5tW7rgLyll1VdDkCYyMk0PFyjw&ust=1383010865499988http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XRzoYkxFx5U_rM&tbnid=HSl_yYHaYziBAM:&ved=0CAUQjRw&url=http://mouzekateerz.com/2012/05/14/enter-to-win-a-disney-dooney-bourke-handbag-and-a-100-disney-gift-card/&ei=f8BtUtfVDoWWyAH9kYGwAw&bvm=bv.55123115,d.aWc&psig=AFQjCNFlLPgqD9iD6c6wU5GYm7aENwD6PQ&ust=1383010744177537http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zgChNL_2jq9fbM&tbnid=NUo77yt1N2cTtM:&ved=0CAUQjRw&url=http://michaelkors.earthkin.net/index.php?main_page=product_info&products_id=28&ei=6L9tUv_dGc7lygHrtYCIDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEdVKdhLichnrRv1_n56vY2XGjzxQ&ust=1383010639422182 -
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Merchandising and Marketing
Magazine advertisements and store displays are the way that most of the
handbag manufacturers reach their customers. Where do you get your ideas of
what kind of bag you may want?
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_-_ZDeWqLOOvM&tbnid=4gW-OsWvTNjUSM:&ved=0CAUQjRw&url=http://www.time2saveworkshops.com/vera-bradley-25-off-coupon-laptop-backpack-37-49-today-only/&ei=QK5tUsSaHuPhyQGNsoCwCw&bvm=bv.55123115,d.aWc&psig=AFQjCNH38bifHDtgyOOyrDEW3GPLxMv1Ow&ust=1383006125257927http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=G2cKWBWOMLM1AM:&imgrefurl=http://i-yod.com/celebrity/bags/backpack/&docid=kOUH7pFxwDPHSM&imgurl=http://i-yod.com/wp-content/uploads/2011/11/Small-backpack-for-a-young-woman-by-Prada-Mini-Bag-600x474.jpg&w=600&h=474&ei=MKxtUqnlA8eSyQGa9oDgAQ&zoom=1&ved=1t:3588,r:38,s:0,i:201&iact=rc&page=2&tbnh=184&tbnw=243&start=20&ndsp=22&tx=93&ty=105http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=69bq-WScBj1ijM&tbnid=9HGc360zy-oPdM:&ved=0CAUQjRw&url=http://louisvuittonlover.blogspot.com/2008/07/christopher-backbacks.html&ei=VattUpmYNIGciQKm-YD4CQ&bvm=bv.55123115,d.cGE&psig=AFQjCNH-5qntBMacqoERvF-M1pmxtott9g&ust=1383005339276780http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_-_ZDeWqLOOvM&tbnid=4gW-OsWvTNjUSM:&ved=0CAUQjRw&url=http://www.time2saveworkshops.com/vera-bradley-25-off-coupon-laptop-backpack-37-49-today-only/&ei=QK5tUsSaHuPhyQGNsoCwCw&bvm=bv.55123115,d.aWc&psig=AFQjCNH38bifHDtgyOOyrDEW3GPLxMv1Ow&ust=1383006125257927http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=G2cKWBWOMLM1AM:&imgrefurl=http://i-yod.com/celebrity/bags/backpack/&docid=kOUH7pFxwDPHSM&imgurl=http://i-yod.com/wp-content/uploads/2011/11/Small-backpack-for-a-young-woman-by-Prada-Mini-Bag-600x474.jpg&w=600&h=474&ei=MKxtUqnlA8eSyQGa9oDgAQ&zoom=1&ved=1t:3588,r:38,s:0,i:201&iact=rc&page=2&tbnh=184&tbnw=243&start=20&ndsp=22&tx=93&ty=105http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=69bq-WScBj1ijM&tbnid=9HGc360zy-oPdM:&ved=0CAUQjRw&url=http://louisvuittonlover.blogspot.com/2008/07/christopher-backbacks.html&ei=VattUpmYNIGciQKm-YD4CQ&bvm=bv.55123115,d.cGE&psig=AFQjCNH-5qntBMacqoERvF-M1pmxtott9g&ust=1383005339276780http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_-_ZDeWqLOOvM&tbnid=4gW-OsWvTNjUSM:&ved=0CAUQjRw&url=http://www.time2saveworkshops.com/vera-bradley-25-off-coupon-laptop-backpack-37-49-today-only/&ei=QK5tUsSaHuPhyQGNsoCwCw&bvm=bv.55123115,d.aWc&psig=AFQjCNH38bifHDtgyOOyrDEW3GPLxMv1Ow&ust=1383006125257927http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=G2cKWBWOMLM1AM:&imgrefurl=http://i-yod.com/celebrity/bags/backpack/&docid=kOUH7pFxwDPHSM&imgurl=http://i-yod.com/wp-content/uploads/2011/11/Small-backpack-for-a-young-woman-by-Prada-Mini-Bag-600x474.jpg&w=600&h=474&ei=MKxtUqnlA8eSyQGa9oDgAQ&zoom=1&ved=1t:3588,r:38,s:0,i:201&iact=rc&page=2&tbnh=184&tbnw=243&start=20&ndsp=22&tx=93&ty=105http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=69bq-WScBj1ijM&tbnid=9HGc360zy-oPdM:&ved=0CAUQjRw&url=http://louisvuittonlover.blogspot.com/2008/07/christopher-backbacks.html&ei=VattUpmYNIGciQKm-YD4CQ&bvm=bv.55123115,d.cGE&psig=AFQjCNH-5qntBMacqoERvF-M1pmxtott9g&ust=1383005339276780 -
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Industry Trends
Even domestic handbag manufactures will import bags from countries where they
can be made more cheaply. They are aided in this by the Fashion Accessories
Shippers Association which supports the interests of accessories importers.
Slide 7Gloves
People have long covered their hands with leather gloves being discovered in
Egyptian tombs. Early people used animal skins fashioned into mitten like
coverings.
Gloves not only serve the function of keeping hands warm and protected but
have also had a symbolic past:
Being exchanged when property was being sold as a sign of good faith
A groom would give the father of the bride a single glove to symbolize that
he could care for his daughter single handedly
A slap across the face with a glove meant a challenge to a duel
To denote status of the wearer
Gloves used to be worn by women as part of being well dressed. The 1950s was
the last time that wearing gloves was important to this end.
Organization and Operation
Leather gloves are the most difficult accessory to make. They are made on
machines that are hand guided or may entirely hand made. You will also find
gloves made in fabric or combinations of leather and fabric.
The link below is a CNN report on a glove manufacturer that I frequented when I
lived in NYC. Jay is a great down to earth guy.
http://lacrasiagloves.com/FactoryCNN.html
Some of the other fashion glove manufacturers in the U.S. are Fownes Brothers &
Co., Inc; Grandoe; and Nolan Glove Company.
There is a town in upstate New York called Gloversville where much
manufacturing used to take place. As with so many fashion items the production
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has moved to offshore with most of the gloves being made in China, the
Caribbean and the Philippines.
Merchandising andMarketing
There is not a great deal of money being spent on advertising for gloves. You maysee some seasonal ads, as gloves although they are a fashion item are mostly
worn for warmth. You may also see them for weddings or evening or as part of a
celebrity look.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=H8ZezpUuh7VSkM&tbnid=9cRbVCWGHHyWaM:&ved=0CAUQjRw&url=http://gagafashionland.com/2010/01/rock-her-style-gloves/&ei=Q75tUvSiBObbyQGyt4DgDA&bvm=bv.55123115,d.aWc&psig=AFQjCNHNKUtFugK-ssbrDw39fA4lE44NxA&ust=1383010188130591https://www.google.com/imgres?imgurl&imgrefurl=http://www.handresearch.com/news/in-memoriam-hands-of-michael-jackson-hold-my-hand.htm&h=0&w=0&sz=1&tbnid=vPmk2Dz9v5WaSM&tbnh=136&tbnw=370&zoom=1&docid=SbvUkVBbToeC9M&ei=1r1tUr2VKuL0yQHwrYGoDw&ved=0CAEQsCUhttp://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=H8ZezpUuh7VSkM&tbnid=9cRbVCWGHHyWaM:&ved=0CAUQjRw&url=http://gagafashionland.com/2010/01/rock-her-style-gloves/&ei=Q75tUvSiBObbyQGyt4DgDA&bvm=bv.55123115,d.aWc&psig=AFQjCNHNKUtFugK-ssbrDw39fA4lE44NxA&ust=1383010188130591https://www.google.com/imgres?imgurl&imgrefurl=http://www.handresearch.com/news/in-memoriam-hands-of-michael-jackson-hold-my-hand.htm&h=0&w=0&sz=1&tbnid=vPmk2Dz9v5WaSM&tbnh=136&tbnw=370&zoom=1&docid=SbvUkVBbToeC9M&ei=1r1tUr2VKuL0yQHwrYGoDw&ved=0CAEQsCU -
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Lady Gaga wearing LaCrasia gloves
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PNCxgzgBEQqlWM&tbnid=JYIA2m6ZAc5LDM:&ved=0CAUQjRw&url=http://www.onewed.com/blog/savvy-scoop/category/bridal-accessories/2009/11/13/bride-chic-glove-chic-your-wedding&ei=qr9tUqrOIMWFyQH9roDYCw&bvm=bv.55123115,d.aWc&psig=AFQjCNEtbqUZ5twmkc06pTvGOMmp9tVrQA&ust=1383010511299581http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=thkrQ81EBA9VEM&tbnid=mUxJxf3wxrPqyM:&ved=0CAUQjRw&url=http://gagafashionland.com/2011/07/lady-gaga-in-lacrasia-gloves/&ei=iL5tUof5EYXayAG864HYCQ&bvm=bv.55123115,d.aWc&psig=AFQjCNF4ZneMRYPOdioEEnFwAL76cazOnA&ust=1383010290323312http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PNCxgzgBEQqlWM&tbnid=JYIA2m6ZAc5LDM:&ved=0CAUQjRw&url=http://www.onewed.com/blog/savvy-scoop/category/bridal-accessories/2009/11/13/bride-chic-glove-chic-your-wedding&ei=qr9tUqrOIMWFyQH9roDYCw&bvm=bv.55123115,d.aWc&psig=AFQjCNEtbqUZ5twmkc06pTvGOMmp9tVrQA&ust=1383010511299581http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=thkrQ81EBA9VEM&tbnid=mUxJxf3wxrPqyM:&ved=0CAUQjRw&url=http://gagafashionland.com/2011/07/lady-gaga-in-lacrasia-gloves/&ei=iL5tUof5EYXayAG864HYCQ&bvm=bv.55123115,d.aWc&psig=AFQjCNF4ZneMRYPOdioEEnFwAL76cazOnA&ust=1383010290323312 -
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Industry Trends
Gloves are available in specific numbered sizes for the closest fit.
http://www.leatherglovesonline.com/np/sizing.htm This site has a chart which
shows the method for measurement and the numeric sizing of gloves.
In order to produce fewer sizes many gloves are offered in sizing S/M/L/XL.
Slide 8Millinery
Hats were at one time a required accessory. They may serve as protection or
strictly fashion or both.
Historically mens 19th
and 20th
century hats were derived from Medieval helmet.
In Egypt the headwear worn would tell you something about the wearer. Thedrawings below show some of the different styles Egyptians wore.
http://www.leatherglovesonline.com/np/sizing.htmhttp://www.leatherglovesonline.com/np/sizing.htmhttp://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpMCBiYx_Upe7M&tbnid=0Nl8LxVxR4D_BM:&ved=0CAUQjRw&url=http://aarsi-reflections.blogspot.com/2013/01/faq-about-sikhs-and-sikhism-part-2.html&ei=bthtUvfrAuqGyAGv84HwBA&bvm=bv.55123115,d.aWc&psig=AFQjCNECF-v2Iuj74DOUJxZcgvtGV_8eEg&ust=1383016819745918http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4Mr70naUHNgxM&tbnid=E8g0IsZ_d8yXWM:&ved=0CAUQjRw&url=http://www.blackiron.us/armor.html&ei=xdptUtXfJ4bOyAGG54GwDA&psig=AFQjCNHXYAbgZUU-fQsoXzkRlnFw41M_uw&ust=1383017448172073http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpMCBiYx_Upe7M&tbnid=0Nl8LxVxR4D_BM:&ved=0CAUQjRw&url=http://aarsi-reflections.blogspot.com/2013/01/faq-about-sikhs-and-sikhism-part-2.html&ei=bthtUvfrAuqGyAGv84HwBA&bvm=bv.55123115,d.aWc&psig=AFQjCNECF-v2Iuj74DOUJxZcgvtGV_8eEg&ust=1383016819745918http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4Mr70naUHNgxM&tbnid=E8g0IsZ_d8yXWM:&ved=0CAUQjRw&url=http://www.blackiron.us/armor.html&ei=xdptUtXfJ4bOyAGG54GwDA&psig=AFQjCNHXYAbgZUU-fQsoXzkRlnFw41M_uw&ust=1383017448172073http://www.leatherglovesonline.com/np/sizing.htm -
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Iconic hats include the Stetsonoriginating in the American west as a crushable
waterproof hats worn by cowboys.
Top hats were a status symbol and were worn by men and women.
As we moved into the 1960s and 1970s dressing became more casual and both
mens and womens hat sales took a dive.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OefZH4fd8BSWMM&tbnid=xRV2aGu5PUPkhM:&ved=0CAUQjRw&url=http://www.pinterest.com/crackedoats/mfa-hunt/&ei=Dd5tUteSOqi0iQLn8IHwDQ&psig=AFQjCNGLL9gNlPUetTraA-oH1g4-jV3Xeg&ust=1383018364768767http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a9Y0KxdUwG-JxM&tbnid=CAYso4B1SoDvUM:&ved=0CAUQjRw&url=http://thetrackphilosopher.blogspot.com/2013/03/kentucky-derby-hats-for-men-only.html&ei=WNxtUt7QFYX6iwKu5oD4AQ&psig=AFQjCNFf0aYjopSjjNC3VWmvyziz3v3Vwg&ust=1383017903716384http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ro8lgl6l8InMIM&tbnid=2PPf_fDFLMTaDM:&ved=0CAUQjRw&url=http://www.michelelewis.com/super-bowl-cowboy-hat-faux-pas/&ei=odttUsiXDYGSiQL9t4GICQ&psig=AFQjCNF2u84NFXt1pFmkHbnQCrtvelftgw&ust=1383017663436792http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OefZH4fd8BSWMM&tbnid=xRV2aGu5PUPkhM:&ved=0CAUQjRw&url=http://www.pinterest.com/crackedoats/mfa-hunt/&ei=Dd5tUteSOqi0iQLn8IHwDQ&psig=AFQjCNGLL9gNlPUetTraA-oH1g4-jV3Xeg&ust=1383018364768767http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a9Y0KxdUwG-JxM&tbnid=CAYso4B1SoDvUM:&ved=0CAUQjRw&url=http://thetrackphilosopher.blogspot.com/2013/03/kentucky-derby-hats-for-men-only.html&ei=WNxtUt7QFYX6iwKu5oD4AQ&psig=AFQjCNFf0aYjopSjjNC3VWmvyziz3v3Vwg&ust=1383017903716384http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ro8lgl6l8InMIM&tbnid=2PPf_fDFLMTaDM:&ved=0CAUQjRw&url=http://www.michelelewis.com/super-bowl-cowboy-hat-faux-pas/&ei=odttUsiXDYGSiQL9t4GICQ&psig=AFQjCNF2u84NFXt1pFmkHbnQCrtvelftgw&ust=1383017663436792http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OefZH4fd8BSWMM&tbnid=xRV2aGu5PUPkhM:&ved=0CAUQjRw&url=http://www.pinterest.com/crackedoats/mfa-hunt/&ei=Dd5tUteSOqi0iQLn8IHwDQ&psig=AFQjCNGLL9gNlPUetTraA-oH1g4-jV3Xeg&ust=1383018364768767http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a9Y0KxdUwG-JxM&tbnid=CAYso4B1SoDvUM:&ved=0CAUQjRw&url=http://thetrackphilosopher.blogspot.com/2013/03/kentucky-derby-hats-for-men-only.html&ei=WNxtUt7QFYX6iwKu5oD4AQ&psig=AFQjCNFf0aYjopSjjNC3VWmvyziz3v3Vwg&ust=1383017903716384http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ro8lgl6l8InMIM&tbnid=2PPf_fDFLMTaDM:&ved=0CAUQjRw&url=http://www.michelelewis.com/super-bowl-cowboy-hat-faux-pas/&ei=odttUsiXDYGSiQL9t4GICQ&psig=AFQjCNF2u84NFXt1pFmkHbnQCrtvelftgw&ust=1383017663436792 -
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Although Jackie Kennedys pillbox hat was widely copied
New range of headwear, from streetwise Kangol hats, berets, and caps to elegant
fedorasIf you are interested in seeing Kangol hat images click on this link.
http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/
http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=luwuCYFbn_ynQM&tbnid=Hvt7o2AWUf5VsM:&ved=0CAUQjRw&url=http://textileartscenterblog.com/some-thoughts-on-hats/&ei=veptUrzANsnRiAKiwIGADQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=un4q74ARA2MS4M&tbnid=lgqPC_5TyOAusM:&ved=0CAUQjRw&url=http://paulhatesyou.com/2012/08/26/88-fidoras/&ei=h-ptUsi_JKSCjALVvICwDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ZIprg9_e4jAz5M:&imgrefurl=http://mieuxandmieux.wordpress.com/2013/04/11/tbt-jackie-kennedy-and-the-pill-box-hat/&docid=1tlq77YXku-ZzM&imgurl=http://mieuxandmieux.files.wordpress.com/2013/04/75083518759129461.jpeg?w=192&h=284&w=192&h=284&ei=3uZtUvrcIsmdiAL_pYGICQ&zoom=1&ved=1t:3588,r:30,s:0,i:184&iact=rc&page=2&tbnh=189&tbnw=123&start=18&ndsp=25&tx=66&ty=138http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=luwuCYFbn_ynQM&tbnid=Hvt7o2AWUf5VsM:&ved=0CAUQjRw&url=http://textileartscenterblog.com/some-thoughts-on-hats/&ei=veptUrzANsnRiAKiwIGADQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=un4q74ARA2MS4M&tbnid=lgqPC_5TyOAusM:&ved=0CAUQjRw&url=http://paulhatesyou.com/2012/08/26/88-fidoras/&ei=h-ptUsi_JKSCjALVvICwDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ZIprg9_e4jAz5M:&imgrefurl=http://mieuxandmieux.wordpress.com/2013/04/11/tbt-jackie-kennedy-and-the-pill-box-hat/&docid=1tlq77YXku-ZzM&imgurl=http://mieuxandmieux.files.wordpress.com/2013/04/75083518759129461.jpeg?w=192&h=284&w=192&h=284&ei=3uZtUvrcIsmdiAL_pYGICQ&zoom=1&ved=1t:3588,r:30,s:0,i:184&iact=rc&page=2&tbnh=189&tbnw=123&start=18&ndsp=25&tx=66&ty=138http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=luwuCYFbn_ynQM&tbnid=Hvt7o2AWUf5VsM:&ved=0CAUQjRw&url=http://textileartscenterblog.com/some-thoughts-on-hats/&ei=veptUrzANsnRiAKiwIGADQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=un4q74ARA2MS4M&tbnid=lgqPC_5TyOAusM:&ved=0CAUQjRw&url=http://paulhatesyou.com/2012/08/26/88-fidoras/&ei=h-ptUsi_JKSCjALVvICwDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ZIprg9_e4jAz5M:&imgrefurl=http://mieuxandmieux.wordpress.com/2013/04/11/tbt-jackie-kennedy-and-the-pill-box-hat/&docid=1tlq77YXku-ZzM&imgurl=http://mieuxandmieux.files.wordpress.com/2013/04/75083518759129461.jpeg?w=192&h=284&w=192&h=284&ei=3uZtUvrcIsmdiAL_pYGICQ&zoom=1&ved=1t:3588,r:30,s:0,i:184&iact=rc&page=2&tbnh=189&tbnw=123&start=18&ndsp=25&tx=66&ty=138http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/ -
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Flamboyant hats in designer shows
Phillip Treacy runway show hats
http://images.search.yahoo.com/images/view;_ylt=AwrTcYJE4G1SA.AA5OOJzbkF;_ylu=X3oDMTFyYWJ0cGVxBHNlYwNzcgRzbGsDaW1nBG9pZANhMjg3NGZhNTRhZDFkMzAzMjViZGI3YjIzOGRhODJiYwRncG9zAzEz?back=http://images.search.yahoo.com/search/images?p=Phillip+Treacy+hat+show&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=13&w=400&h=300&imgurl=cdn01.cdnwp.thefrisky.com/wp-content/uploads/2012/09/17/Philip-Treacy-Hats-400x300.jpg&rurl=http://www.thefrisky.com/tag/hats/&size=112.7KB&name=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&p=philip+treacy+hat+show&oid=a2874fa54ad1d30325bdb7b238da82bc&fr2=piv-web&fr=slv8-hpd10&rw=philip+treacy+hat+show&tt=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&b=0&ni=64&no=13&ts=&tab=organic&sigr=112ja6vmj&sigb=13impda16&sigi=12mcfrtjs&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=F4PfGtEQItc6XM&tbnid=5bAoQph-c9gnVM:&ved=0CAUQjRw&url=http://rsvpmagazinefashionreport.blogspot.com/2011_08_19_archive.html&ei=1u5tUqbIKMqjigKvuIDoDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHyqPe8Ly8VEGjhjuagcLOl0o01cA&ust=1383022628818471http://images.search.yahoo.com/images/view;_ylt=AwrTcYJE4G1SA.AA5OOJzbkF;_ylu=X3oDMTFyYWJ0cGVxBHNlYwNzcgRzbGsDaW1nBG9pZANhMjg3NGZhNTRhZDFkMzAzMjViZGI3YjIzOGRhODJiYwRncG9zAzEz?back=http://images.search.yahoo.com/search/images?p=Phillip+Treacy+hat+show&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=13&w=400&h=300&imgurl=cdn01.cdnwp.thefrisky.com/wp-content/uploads/2012/09/17/Philip-Treacy-Hats-400x300.jpg&rurl=http://www.thefrisky.com/tag/hats/&size=112.7KB&name=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&p=philip+treacy+hat+show&oid=a2874fa54ad1d30325bdb7b238da82bc&fr2=piv-web&fr=slv8-hpd10&rw=philip+treacy+hat+show&tt=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&b=0&ni=64&no=13&ts=&tab=organic&sigr=112ja6vmj&sigb=13impda16&sigi=12mcfrtjs&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=F4PfGtEQItc6XM&tbnid=5bAoQph-c9gnVM:&ved=0CAUQjRw&url=http://rsvpmagazinefashionreport.blogspot.com/2011_08_19_archive.html&ei=1u5tUqbIKMqjigKvuIDoDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHyqPe8Ly8VEGjhjuagcLOl0o01cA&ust=1383022628818471 -
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Some celebrities are known for wearing
outrageous headwear. Sarah Jessica Parker at a recent Metropolitan Museum of
Art gala
There are events that call for hats Royal Ascot Races and any royal event in
England as well as the Kentucky Derby.
http://images.search.yahoo.com/images/view;_ylt=AwrTcYTo321SOfAAfhiJzbkF;_ylu=X3oDMTFxY2lqaHBlBHNlYwNzcgRzbGsDaW1nBG9pZAM4MmYyMmE5ZTU1ODRhODdkMjk4NjI1YjJlYzRiODY5OQRncG9zAzc-?back=http://images.search.yahoo.com/search/images?p=Sarah+Jessica+Parker+hats&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=7&w=600&h=600&imgurl=www.instyle.co.uk/sites/default/files/styles/article_landscape_600_wide/public/13/05/Sarah-Jessica-Parker-Met-Ball-2013.jpg?itok=mdPYq2SL&rurl=http://www.instyle.co.uk/celebrity/news/met-ball-2013-10-things-everyones-talking-about&size=120.1KB&name=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&p=Sarah+Jessica+Parker+hats&oid=82f22a9e5584a87d298625b2ec4b8699&fr2=piv-web&fr=slv8-hpd10&tt=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&b=0&ni=21&no=7&ts=&tab=organic&sigr=12nenlm80&sigb=13jl89fs9&sigi=149pfentd&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://images.search.yahoo.com/images/view;_ylt=AwrTcYTo321SOfAAfhiJzbkF;_ylu=X3oDMTFxY2lqaHBlBHNlYwNzcgRzbGsDaW1nBG9pZAM4MmYyMmE5ZTU1ODRhODdkMjk4NjI1YjJlYzRiODY5OQRncG9zAzc-?back=http://images.search.yahoo.com/search/images?p=Sarah+Jessica+Parker+hats&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=7&w=600&h=600&imgurl=www.instyle.co.uk/sites/default/files/styles/article_landscape_600_wide/public/13/05/Sarah-Jessica-Parker-Met-Ball-2013.jpg?itok=mdPYq2SL&rurl=http://www.instyle.co.uk/celebrity/news/met-ball-2013-10-things-everyones-talking-about&size=120.1KB&name=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&p=Sarah+Jessica+Parker+hats&oid=82f22a9e5584a87d298625b2ec4b8699&fr2=piv-web&fr=slv8-hpd10&tt=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&b=0&ni=21&no=7&ts=&tab=organic&sigr=12nenlm80&sigb=13jl89fs9&sigi=149pfentd&.crumb=BeOaxQhR8nb&fr=slv8-hpd10 -
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Awareness of the dangers of overexposure to the sun spurs people to wear hats.
Sunhats are for everyone.
The popularity of baseball caps has been across the board men women and
children of all ages. They are walking billboards for whatever company, team,
club or business you wish to promote.
http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ICszozims6qZhM:&imgrefurl=http://www.manofthehourmag.com/apps/blog/show/2225757-goodbye-mr-baseball-cap&docid=1Si4upngnZdo5M&imgurl=http://i662.photobucket.com/albums/uu341/mothmag/Who%20would%20have%20thought%20it/2.jpg&w=709&h=339&ei=o-1tUrSvA8iUiAKgmICACQ&zoom=1&ved=1t:3588,r:48,s:0,i:231&iact=rc&page=3&tbnh=155&tbnw=325&start=45&ndsp=21&tx=160&ty=90http://images.search.yahoo.com/images/view;_ylt=AwrTcX_A421SYHUARtWJzbkF;_ylu=X3oDMTFydG9zY2tlBHNlYwNzcgRzbGsDaW1nBG9pZAMwZWM0NGEyN2Q5NDliN2FmYTBlNWZkNTAwNmE5NTM3YwRncG9zAzU1?back=http://images.search.yahoo.com/search/images?p=sun+hats+for+babies&sado=1&n=30&ei=utf-8&fr=slv8-hpd10&fr2=sg-gac&tab=organic&ri=55&w=333&h=360&imgurl=www.babskibaby.com/uploads/asset_image/2_27_l.jpg&rurl=http://www.babskibaby.com/24/blog/post/41/babies-sun-hat-by-millymook-featured-product&size=38.3KB&name=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&p=sun+hats+for+babies&oid=0ec44a27d949b7afa0e5fd5006a9537c&fr2=sg-gac&fr=slv8-hpd10&tt=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&b=31&ni=64&no=55&ts=&tab=organic&sigr=12m5sm2jg&sigb=1423l466g&sigi=11ha7geq9&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ICszozims6qZhM:&imgrefurl=http://www.manofthehourmag.com/apps/blog/show/2225757-goodbye-mr-baseball-cap&docid=1Si4upngnZdo5M&imgurl=http://i662.photobucket.com/albums/uu341/mothmag/Who%20would%20have%20thought%20it/2.jpg&w=709&h=339&ei=o-1tUrSvA8iUiAKgmICACQ&zoom=1&ved=1t:3588,r:48,s:0,i:231&iact=rc&page=3&tbnh=155&tbnw=325&start=45&ndsp=21&tx=160&ty=90http://images.search.yahoo.com/images/view;_ylt=AwrTcX_A421SYHUARtWJzbkF;_ylu=X3oDMTFydG9zY2tlBHNlYwNzcgRzbGsDaW1nBG9pZAMwZWM0NGEyN2Q5NDliN2FmYTBlNWZkNTAwNmE5NTM3YwRncG9zAzU1?back=http://images.search.yahoo.com/search/images?p=sun+hats+for+babies&sado=1&n=30&ei=utf-8&fr=slv8-hpd10&fr2=sg-gac&tab=organic&ri=55&w=333&h=360&imgurl=www.babskibaby.com/uploads/asset_image/2_27_l.jpg&rurl=http://www.babskibaby.com/24/blog/post/41/babies-sun-hat-by-millymook-featured-product&size=38.3KB&name=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&p=sun+hats+for+babies&oid=0ec44a27d949b7afa0e5fd5006a9537c&fr2=sg-gac&fr=slv8-hpd10&tt=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&b=31&ni=64&no=55&ts=&tab=organic&sigr=12m5sm2jg&sigb=1423l466g&sigi=11ha7geq9&.crumb=BeOaxQhR8nb&fr=slv8-hpd10 -
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Slide 9
Eyewear
Sunglasses protect eyes from the suns harmful ultraviolet (UV) rays and they also
present a fashionable image.
High fashion styles are available from designers such as Donna Karan, Tom Ford,
Gucci, Chanel and the list goes on.
The Michael Kors aviator style sunglasses pictured in the slide are cast in 22
karat gold.
Dozens of styles are popular at the same time and it is easy to find a style to
flatter your face. The only question you may have is do you want to pay for them.
Razrwire a line of sunglasses can be used as a hands- free phone not
inexpensive!
Designer frames for prescriptioneyeglasses or sunglasses.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yD_Fj2_XYwQAYM&tbnid=q9_2ZKtZC5P8cM:&ved=0CAUQjRw&url=http://www.superstarmagazine.com/fashion/51992/celebrity-style-baseball-caps&ei=9e1tUtu1IcGsiALAuoHIBg&bvm=bv.55123115,d.cGE&psig=AFQjCNFDbBrfGqxqgDA_DojD2NKeMu8WAQ&ust=1383022371499857 -
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Slide 10Jewelry
Modern jewelers melt and shape metal, cut and carve stones and string
beads and other items as peoples have been doing for centuries. Also at
their disposal designers use enameling, glass and ceramics as well as found
natural items such as wood and bone.
Organization and Operation Fine Jewelry
Precious metals of gold and platinum with platinum being the most
expensive These metals are soft in nature and in order for them to be
fashioned into jewelry they need to be combined with other metals to
make them hard enough.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2tz2bxIGQSR-kM&tbnid=srmko20lLLFWjM:&ved=0CAUQjRw&url=http://www.greatspectacles.com/CollectionDetail/TomFord.htm&ei=IettUpWdCceZiAL6noHIDg&bvm=bv.55123115,d.cGE&psig=AFQjCNHoQFzINXF-pvGVglghgnDWeObffg&ust=1383021685831318 -
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Gold is measured in weight by karats which you will abbreviated as K
Solid gold is actually only 1/24 gold the rest 23/24 alloy ~ which is the
metal it is combined with.
14K gold is popular in the U.S. and less expensive
Europe favors 18K and 22K is popular in India
White gold is an alloy of gold and usually nickel and it is used as a substitute
for platinum.
Vermeil is gold over sterling silver.
In order for something to be labeled sterling silver it will contain 92.5 parts
of silver and it is often combined with copper.
Gemstones are the stones that are used in fine jewelry.
They originate in natural mineral formations and are classified as:
Precious - which includes diamonds, emeralds, rubies and sapphires
Semipreciousare the other stones
Stones are measured in carats. One carat =200 milligrams and carats are divided
into points with 100 points to a carat. A 50 point stone is a half carat stone
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=IdmFcjZ2j60ccM&tbnid=aOPzQh8p6CBtqM:&ved=0CAUQjRw&url=http://manicaboutlogos.com/product/172&ei=VvdtUpj9L8iIiALYoYCwCA&bvm=bv.55123115,d.cGE&psig=AFQjCNH_VlT6Pft5k6vopzqRQITCid_OKQ&ust=1383024763595575 -
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Solitaire diamond in a Tiffany setting
Baguettes are rectangular stones often placed with a larger stone
Pave ~ small stones set very closely together so the metal does not show between
the stones.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QZWL_rfXLcBRfM&tbnid=MiDsPJO54ZqtPM:&ved=0CAUQjRw&url=http://www.luxurybazaar.com/items/itemid_31795_Lavish_18K_White_Gold_Diamond_Pave_Flower_Ring.html&ei=LfxtUpuhDcn9igKsy4C4Cw&bvm=bv.55123115,d.cGE&psig=AFQjCNEUi4F0BjFVjnfKjLsUt4asOPY3qw&ust=1383025931412699http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sIXTFZVy0bEmUM&tbnid=IQtdRGCp5Sj4zM:&ved=0CAUQjRw&url=http://raymondleejewelers.net/products/products-page/jewelrydiamond-jewelrydiamond-earrings/18k-white-gold-raindrop-pave-diamond-drop-earrings/&ei=7PttUtOuCaeRiAL70YDoBg&bvm=bv.55123115,d.cGE&psig=AFQjCNEUi4F0BjFVjnfKjLsUt4asOPY3qw&ust=1383025931412699http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=El27PhRNnXAhXM&tbnid=TeqJIZcb1mmEuM:&ved=0CAUQjRw&url=http://www.flickriver.com/photos/tags/designerjewels/interesting/&ei=QvttUuPcDuWoiQKhh4CoAg&bvm=bv.55123115,d.cGE&psig=AFQjCNHmUwNDDzIrrcrbySvWs05_nknuzA&ust=1383025691822187http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=LTsO9bV11JNDKM&tbnid=KaiyWBNot-k-cM:&ved=0CAUQjRw&url=http://peterbaxter.co.uk/products/mens-jewellery/mens02.html&ei=4fptUtqsAYiEiwLslIGwCQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHmUwNDDzIrrcrbySvWs05_nknuzA&ust=1383025691822187http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-JHvUHqDMuRepM&tbnid=p-E02I4QkjeOHM:&ved=0CAUQjRw&url=http://boards.weddingbee.com/topic/solitaire-bees-help-with-diamond-question&ei=UfptUtf8NamtiQLouIGwAw&bvm=bv.55123115,d.cGE&psig=AFQjCNENgYmBj-9CgZ_RvI_sr8PYi69Irg&ust=1383025595474557http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QZWL_rfXLcBRfM&tbnid=MiDsPJO54ZqtPM:&ved=0CAUQjRw&url=http://www.luxurybazaar.com/items/itemid_31795_Lavish_18K_White_Gold_Diamond_Pave_Flower_Ring.html&ei=LfxtUpuhDcn9igKsy4C4Cw&bvm=bv.55123115,d.cGE&psig=AFQjCNEUi4F0BjFVjnfKjLsUt4asOPY3qw&ust=1383025931412699http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sIXTFZVy0bEmUM&tbnid=IQtdRGCp5Sj4zM:&ved=0CAUQjRw&url=http://raymondleejewelers.net/products/products-page/jewelrydiamond-jewelrydiamond-earrings/18k-white-gold-raindrop-pave-diamond-drop-earrings/&ei=7PttUtOuCaeRiAL70YDoBg&bvm=bv.55123115,d.cGE&psig=AFQjCNEUi4F0BjFVjnfKjLsUt4asOPY3qw&ust=1383025931412699http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=El27PhRNnXAhXM&tbnid=TeqJIZcb1mmEuM:&ved=0CAUQjRw&url=http://www.flickriver.com/photos/tags/designerjewels/interesting/&ei=QvttUuPcDuWoiQKhh4CoAg&bvm=bv.55123115,d.cGE&psig=AFQjCNHmUwNDDzIrrcrbySvWs05_nknuzA&ust=1383025691822187http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=LTsO9bV11JNDKM&tbnid=KaiyWBNot-k-cM:&ved=0CAUQjRw&url=http://peterbaxter.co.uk/products/mens-jewellery/mens02.html&ei=4fptUtqsAYiEiwLslIGwCQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHmUwNDDzIrrcrbySvWs05_nknuzA&ust=1383025691822187http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-JHvUHqDMuRepM&tbnid=p-E02I4QkjeOHM:&ved=0CAUQjRw&url=http://boards.weddingbee.com/topic/solitaire-bees-help-with-diamond-question&ei=UfptUtf8NamtiQLouIGwAw&bvm=bv.55123115,d.cGE&psig=AFQjCNENgYmBj-9CgZ_RvI_sr8PYi69Irg&ust=1383025595474557http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QZWL_rfXLcBRfM&tbnid=MiDsPJO54ZqtPM:&ved=0CAUQjRw&url=http://www.luxurybazaar.com/items/itemid_31795_Lavish_18K_White_Gold_Diamond_Pave_Flower_Ring.html&ei=LfxtUpuhDcn9igKsy4C4Cw&bvm=bv.55123115,d.cGE&psig=AFQjCNEUi4F0BjFVjnfKjLsUt4asOPY3qw&ust=1383025931412699http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sIXTFZVy0bEmUM&tbnid=IQtdRGCp5Sj4zM:&ved=0CAUQjRw&url=http://raymondleejewelers.net/products/products-page/jewelrydiamond-jewelrydiamond-earrings/18k-white-gold-raindrop-pave-diamond-drop-earrings/&ei=7PttUtOuCaeRiAL70YDoBg&bvm=bv.55123115,d.cGE&psig=AFQjCNEUi4F0BjFVjnfKjLsUt4asOPY3qw&ust=1383025931412699http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=El27PhRNnXAhXM&tbnid=TeqJIZcb1mmEuM:&ved=0CAUQjRw&url=http://www.flickriver.com/photos/tags/designerjewels/interesting/&ei=QvttUuPcDuWoiQKhh4CoAg&bvm=bv.55123115,d.cGE&psig=AFQjCNHmUwNDDzIrrcrbySvWs05_nknuzA&ust=1383025691822187http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=LTsO9bV11JNDKM&tbnid=KaiyWBNot-k-cM:&ved=0CAUQjRw&url=http://peterbaxter.co.uk/products/mens-jewellery/mens02.html&ei=4fptUtqsAYiEiwLslIGwCQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHmUwNDDzIrrcrbySvWs05_nknuzA&ust=1383025691822187http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-JHvUHqDMuRepM&tbnid=p-E02I4QkjeOHM:&ved=0CAUQjRw&url=http://boards.weddingbee.com/topic/solitaire-bees-help-with-diamond-question&ei=UfptUtf8NamtiQLouIGwAw&bvm=bv.55123115,d.cGE&psig=AFQjCNENg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Pearls are of animal origin but still considered
precious stones. They are measured in millimeters around and in length. The
larger and more symmetrical the pearl is the more expensive the pearl. Cultured
pearls are formed by an oyster but around an irritant placed there by man.
Tahitian and South Sea Pearls are the most expensive real pearls.
Fresh water pearls are nugget shaped pearl that grow in lakes and rivers. They
are less expensive than either real or cultured pearls.
Baroque pearls are irregular and asymmetrical.
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Designer names are also important in jewelry and many of those are independent
designers.
Costume Jewelryis also known as fashion jewelry and it could be comparedto mass produced apparel.
The base metals used are brass, aluminum, copper, tin and even lead.These metals can be coated with more expensive precious metals.
Stones can be glass, crystal, plastic or clay and fake pearls
We have Coco Chanel to thank for starting costume jewelry in the 1920s.
It was named costume jewelry because it was to coordinate with your
costume.
If you are interested in seeing handmade jewelry look at Etsy to see what
individual designers are coming up with.
Bridge Jewelry as with clothing bridges the gap between fine and costumejewelry.
The prices range from $100- $2,500 The introduction of bridge jewelry led to the increase in the use of
sterling silver
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Ethnic Jewelry is a huge range of items from anywhere in the world and thejewelry may be made of any materials including wood, stones, shells, and
fabric.
Religious or spiritual symbols are included in this category. These caninclude the Christian crosses, Jewish star of David, Buddhist lotus blossoms
and the Native American feather.
Museums are creating copies of museum jewelry pieces or even
reproducing jewelry from pictures.
These earrings are offered at the Metropolitan Museum of Art and they are
copies of Roman coins.
WatchesCome in 3 basic types:
Mechanical ~ hand wound
Automatic or self-winding ~ wind themselves from the wearers
movement
Quartz movement ~ removable batteries that last about a year
Watches are both fashion and function. High end watches such as Rolex, Patek
Philippe, Cartier can sell for $2,000- $2.7 million.
Swatch watches were introduced in the 1980s and in 2010 they were the number
one manufacturer of watches. These casual watches spawned other products
with the Swatch brand.
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Watches with special features are also available and these features include
resistance to wind, dust, shock and magnetic fields.
Merchandising and Marketing
AccessoriesTheShow is held in New York and this trade show happens 7 times peryear.
Christmas and Valentines Day are busy holidays for jewelry purchases.
The idea of having something unique which drives vintage fashion also drives the
interest in estate pieces which is fine jewelry from earlier times.
Industry Trends
As with the other accessories jewelry trends must match what is happening in
fashion both for men and women.Slide 11
Diamond cuts this chart is the same chart as page 212 in your text
Slide 12
Other Accessories
There are many categories of accessoriesand much variation within categories
Other important categories include:
Handkerchiefs
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Umbrellas
Hair ornaments
Slide 13
Trends in the Fashion Accessories Industries
Accessory manufacturers must be fashion leaders. Fashion designers often track
what is happening in accessories. Accessory designers also need to be fluid
enough to adapt to style changes mid-season.
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Market Weeks and Trade Shows in New York
Summer and January Transitional and March Fall and May Holiday and August Spring and November
In addition to the New York shows MAGIC and WWDMAGIC in Las Vegas are held
in February and August.
Accessories are an important business worldwide.
Slide 14
Trade Talk
bridge jewelry
carat
costume or fashion jewelry
karat
millinery
sterling silver
vermeil