Download - Intro to genre theory
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Understand 2 genre theories and how they can be applied to a media text
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Suggests that genres can be defined in 2 ways;
Through media language
Through ideologies, themes, emotions they provoke, etc
Understand 2 genre theories and how they can be applied to a media text
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Media language•Camera•Mise-en-scene•Editing•Sound
•Ideologies•themes
Understand 2 genre theories and how they can be applied to a media text
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Genre has 2 interrelated functions
1.Guarantee meaning and pleasure for the audience2.Economic guarantee for the industry
Understand 2 genre theories and how they can be applied to a media text
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1. Pleasure for the audience
2. Economic success
Understand 2 genre theories and how they can be applied to a media text
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1. How might media language offer pleasure for the audience?
Understand 2 genre theories and how they can be applied to a media text
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Understand 2 genre theories and how they can be applied to a media text
Analyse your production in relation to genre
Sweded films
http://knowyourmeme.com/memes/sweded-films
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Understand 2 genre theories and how they can be applied to a media text
Create a sweded genre film (AO2, AO3)
•Focusing on re-creating media language, themes and ideologies (Altman) (AO1)
•Audience pleasure and expectations (Neale) (AO1)
Conduct audience researchin order to assess audiencePleasures and expectations (AO1)
AO1: understand media concepts (media language) and critical debates (genre theory)
AO2: understand how meaning is created
AO3: ability to plan and construct media products
AO1: understand media concepts (media language) and critical debates (genre theory)
AO2: understand how meaning is created
AO3: ability to plan and construct media products