Download - Intro to social media
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INTR
O TO S
OCIAL M
EDIA
@YO
RK
MA
RK
FA
RM
ER
, D
I GI T
AL S
TR
AT
EG
I ST
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ME
• Digital Strategist
• My role• Help York communicate effectively online by
helping faculties and departments communicate effectively online.
• Doing so will help York meet its strategic communication goals.
• Act as a resource to you• Training• Support• Best practices• Strategy & advice
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STRATEGY 101
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WHAT WORKS
niemanlab.org/2012/11/what-kinds-of-local-stories-drive-engagement-the-results-of-an-npr-facebook-experiment/
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WHAT TO DO
• Institutional vs. personal accounts - important
• Get the support you need
• Let your supervisor / direct report know if you plan to start an account on social media
• Be sensitive
• Be honest and accurate
• Be yourself
• Listen
• Use York branding
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WHAT TO DO
• Make copies of the keys
• Choose your network wisely
• Give credit
• Ask questions
• Share
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WHAT NOT TO DO
• Avoid jargon or marketing speak
• Don’t swear
• Avoid sounding institutional
• Don’t censor
• Don’t say things you wouldn’t want attributed to you
• Don’t react in anger
• Don’t assume
• Don’t forget confidentiality
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WHO DO YOU WANT TO BE?
• The experts: Mathew Ingram (@mathewi) & Mitch Joel (@mitchjoel)
• The social butterfly: Katia Millar (@KatiaMillar)
• The content curator: Mark Evans (@markevans)
• The community builder: Stratford Festival (@stratfest)
• The marketing expert: Ann Handley (@marketingprofs)
• The activist: Robert Egger (@robertegger)
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WHO DO YOU WANT TO BE?
• facebook.com/TheatrePasseMuraille
• facebook.com/theglobeandmail
• facebook.com/royalontariomuseum
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RESOURCES
• Training
• Support
• Strategy
• Best Practices
• Guidelines
• Templates
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THANK YOU
• Twitter.com/markus64
• Twitter.com/yorkunews
• Facebook.com/yorkuniversityhome
• Linkedin.com/edu/school?id=10884