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Our Mission is to accelerate the success of creative
entrepreneurs and economies.Alice Loy, PhDAmy Slater, MBA
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Tweet!
@createstartups@aliceloy
#agritourism#startups#newmexico
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Social Media for Small Business
PLATFORMSCONTENT
CONNECTIONS
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Social Media for Small Business • Developing content• Blogs• Platforms/Communities• Facebook• Twitter• Instagram• Pinterest• Social Media Management tools• Search Engine Optimization (SEO)
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Marketing is a process 1.) Identifying likely customers2.) Reaching likely customers3.) Exchanging value4.) Delivering delight 5.) Repeat
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Relationship Marketing• Emphasizes customer retention and satisfaction• Find, attract, win new clients • Nurture and retain customers• Reduce the costs of marketing and client service
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Relationship MarketingSTEP 1 Websites/blogs
STEP 2 Search Engine OptimizationSTEP 3 Social Media
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Platforms and Communities
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Developing Content• You need relevant new content on a regular basis• New content will help generate steady traffic while attracting
repeat visitors
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Developing ContentAlways be Ahead• Be ahead of yourself. If your posts aren’t time sensitive, then
schedule them out a week or two in advance.
Choose the days of the week you want to post
• Blogging cycles - Tuesday, Wednesday and Thursday are the best days of the week to have big, content rich posts go out.
• Friday link roundup day – Topics don’t warrant their own post, but are worth sharing.
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Developing Content
Provide value
Expand people’s thinking on...
Quality is more important than quantity.
It’s hard to compete with an original content site.
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Developing Content
www.sophisticatedgourmet.com/
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Developing Content
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Facebook – What does it do?
• Builds relationships
• Brand exposure
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Maximize Your Facebook Page
Fill Out Your Profile Make sure to fill out
your profile !
Post• Once daily • Attract new fans • Current fans engaged• Like your own page
posts
Multiple Admins
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Facebook Pages
Create Discussions• Encourage interaction• Participate • Post pictures• Post Videos• Ask a question
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Twitter – What is it?Who Cares?• Micro blogging• Social network• Send and read other
users' messages called tweets
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Twitter = Community
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Maximize Your Twitter Account
What does it do? How to use it?
• Engage customers, partners, thought leaders• Receive customer complaints• Advertise events• Interact with your competition• Create brand loyalty
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Sprout Social
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Hootsuite
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Search Engine Optimization• SEO is the process of optimizing web
content to appear high in search engine results pages
• GOAL: to be in positions 1-10 on page one
• The more of your social media outlets appear high in listings the more you control Search Results Real Estate.
• Search engines now also display real-time search results for social media
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Search Engine Optimization
https://moz.com/beginners-guide-to-seo
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[email protected] [email protected]
www.slideshare.net/aliceloy
www.aliceloy.com
www.creativestartups.org
@aliceloy
Facebook.com/createstartups
@createstartups
www.pinterest.com/createstartups/
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THANK YOU!