Download - Intro to Social Media Strategy
Intro to
Social Media Strategy
According to Spain’s Internet Marketing and Business Solutions:
Social Media “is not a fad.
It’s a fundamentalchange in the way we
communicate.”
What can Social Media do for us?
Search Engine Rankings
Site Traffic
Branding
Recruiting
“Authority”
Search Engine RankingsWhat can Social Media do for us?
Search Engine RankingsWhat can Social Media do for us?
According to the Interactive Advertising Bureau (IAB):
“If you are not on a social networking site, you
are not on the Internet.”
What can Social Media do for us?
Customer Touch & CRM
Branding & PR – “thought leaders,” “authority”
Connect with influencers & also influence others
Show that you are a trustworthy global company
Take Facebook for instance…
Facebook – 700 Million people. 8.93% of ALL web traffic.All of Google’s sites COMBINED get 9.85% – beating Facebook by less than 1%
Wait…
What about Twitter?
Almost as many people as the United States – and GROWING.
Reaching Gen-YWhat can Social Media do for us?
Paul Adams, who has done user experience research for both Facebook AND Google, says:
“Think outside in”
“Social media is about rethinking how you make plans when
your customers are in the center
and in control.”
and:
Leadership
“Green”
Interaction
Fun, Rewards
Public referrals
What can Social Media do for us?
Sharing of information via word-of-mouth(hype / viral)
Shorter attention.
Thirst for Information.
“If you want a sense of where the world’s media habits are
headed… watch what kids are doing.”
-Generation M2:
Media in the Lives of 8- to 18-Year-Olds,
Kaiser Family Foundation
(January 2010)
Need info quick, brief.
Over ½ the world’s population is under 30.
They’ve never known life without the Internet.
According to Erik Qualman, author of Socialnomics:
“We don’t have a choice in
whether we do social media. The question is how well
we do it.”