Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot
Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Outbound Marketing
800-555-1234 Annoying Salesperson
Inbound Marketing
Blog SEO SocialMedia
Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print ads • TV/radio ads
Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations
Interruption Permission
Foundations of Inbound Marketing
SEO
Social Networks
Blogging
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
What IS Twitter?
Like… …Except
Only140characters
It’sviewableinlotsofplaces
Agiantchatroom Youchoosethepeopleyoufollow
InstantMessaging It’spublicandarchivedontheweb
Twitter is a Cocktail Party!
Flickr: stevendepolo
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Dive In
Company vs. Personal account
Company Account represents the company as a whole:
• News • Blog Articles • Product Updates • Monitor and respond
Personal Account is used by an individual employee at the company.
• Act as a liaison • Update on what you’re working on • Share tidbits about your personality • Expand your company’s network
Please, Personalize Your Profile
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Follow People
Follow Top Twitter Users
twitter.grader.com/topusers
See Who Thought-Leaders Follow
twitter.com/dmscott
Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Engage With People using @
2,700followers
1,200followers
It’s a Discussion, Not a Broadcast
Publish Helpful Content
What Not to Do: TMI
Create a Company Page
twitter.zappos.com/employees
Follow People Who Follow You
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Follow Your Brand in Conversations
Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
408 555-1234?
I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
ElapsedTime:50Minutes
Communicate With Customers
Let Your Brand Shine
Use Favorites as Testimonials
twitter.com/HubSpot/favourites
Use Favorites as Testimonials
http://twitter.com/Scobleizer/statuses/774666561
Using Twitter for Events
Meet People - “Tweetup”
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Follower Count
• A measure of your raw distribution power
Twitter Grade
• Inputs include followers AND follower influence
@ Replies
• A measure of community engagement & branding • On your profile or via search.twitter.com
Impact on Our Sales Funnel
0
5
10
15
20
25
30
35
0
100
200
300
400
500
600
Lead
s
Visitors
HubSpot.comReferralsFromTwiNer
LeadsFromTwiNer
New source of visitors & leads
Retweets (RT)
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and company keywords for you.
Tiny URL
• Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients
• Many ways to connect to Twitter via third-party applications
• Lots of mobile options
Flickr: Jeffery Simpson
Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter stream with content you’ve published elsewhere
Hashtags
• Follow topics and events Search.Twitter.com
• Inbound Marketing Summit • #IMS08
• Find people talking about similar topics
HubSpotters to Follow
HubSpotters • hubspot • Grader • Onstartups • bhalligan • PC4media • Rickburnes • ellieeille • mvolpe • danzarrella
www.hubspot.com/twitter/
And MANY more …
• ChrisBrogan
• Scobleizer
• Xenijardin
• WholeFoods
Some of Our Favorite Tweeple
• dmscott
• guykawasaki
• TheOnion
• Tdefren
Thank You!
Learn more about HubSpot: http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/
Rebecca Corliss Inbound Marketer Email: [email protected] Personal Blog: www.rebeccacorliss.com Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot
