Download - Intro to Web Analytics
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Analyzing Results for Continuous Improvement
Presented by David Sánchez
@DavidYeskett COMS7
Intro to
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Agenda• My background
• What is analytics?
• Employing site analytics
• Analytics tools and reports
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My Background
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My Background• Born in Mexico City
• Business Administration @USD
• Web Certificate @UCSD
• I like soccer (futbol), running, traveling and the Web!
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Experience on Brands
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Your Background
?
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What is Analytics?
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What is Analytics?
The science of analysis
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What is Web Analytics?
The measurement, collection, analysis and reporting of internet
data for purposes of understanding and optimizing web usage
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• Print Medium
Measurement• Web Medium
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Categories of Web Analytics• Off-site (Off your site)
– Social Networks– Print
• On-site (On your site)– KPIs– Landing pages– Exit pages– Conversion pages
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Employing Site Analytics
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Employing Site Analytics• Step 1: Have online presence
• Step 2: Determine site goals (KPIs)
• Step 3: Pick the right Analytics tool
• Step 4: Tag your site
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Employing Site Analytics• Step 5: View and Analyze reports
• Step 6: Test
• ……..
• Step 25: View and Analyze reports
• Step 26: Test
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Analytics Tools & Reports
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Analytics Tools
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Analytics Reports• Main reports:
– How people find your site– How they navigate through your site– How they become customers
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Analytics Reports• Visitors:
– Visits– Pageviews– Time on site– Bounce Rate– Browsers– Languages– Locations– Mobile
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Analytics Reports• Traffic Sources:
– Referring sites– Search Engines– Keywords– PPC
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Analytics Reports• Content:
– Top Content– Entry pages– Exit Pages– Site Search
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Don’t Forget• Test
• Analyze
• Test
• Analyze
• Test