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Kom verder. Saxion.
Groot Communicatieoverleg8 december 2009
Social Media
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Kom verder. Saxion.
programma• Mededelingen IEB• Voorstellen Jeffrey• Korte inventarisatieronde• Social media: achtergronden, cijfers en
voorbeelden • Saxion en social media • Praktijkcase: International Office• Opdracht• Afronding
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Kom verder. Saxion.
Wie is u?
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Kom verder. Saxion.
Generatiekloof?
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Kom verder. Saxion.
Gebruik jij…
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Kom verder. Saxion.
Ontwikkelingen social media
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Kom verder. Saxion.
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Kom verder. Saxion.
filmpjes
Social media in plain English http://www.youtube.com/watch?v=MpIOClX1jPE
Stormachtige ontwikkelingen http://www.youtube.com/watch?v=sIFYPQjYhv8
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Kom verder. Saxion.
Social media landschap
1. Social networks (Hyves, LinkedIn FaceBook)
2. Communication (Blogs, Twitter)3. Media (YouTube, Slideshare)
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Kom verder. Saxion.
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Kom verder. Saxion.
Hyves
• online personal profiles• platform for relational
interaction• largest Dutch social network
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Kom verder. Saxion.
Hyves
• 9 million users• 6,5 billion pageviews• 300K daily ‘scraps’• 24% users 16-24 jaar (may '09)• 1,4mln users 15-20jr daily
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Kom verder. Saxion.
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Kom verder. Saxion.
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Kom verder. Saxion.
• online business profiles• business networks• platform for interaction
(knowledge & discussion)• platform for recruitment
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Kom verder. Saxion.
• 50 million users as of October ’09
• 28% senior executives• the Netherlands:• ranks #16 in November 09• approx. 1,5 million users
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Kom verder. Saxion.
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Kom verder. Saxion.
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Kom verder. Saxion.
• online personal activity• platform for relational
interaction• largest social network in the
world
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Kom verder. Saxion.
• 300+ million users• 25% age 35+ >150% growth• the Netherlands, Nov ’09:• site ranks #8• 1,6 million users
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Kom verder. Saxion.
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Kom verder. Saxion.
2. Communication
• Blogs (platforms, personal and company)
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Kom verder. Saxion.
Blogs
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Kom verder. Saxion.
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Kom verder. Saxion.
• 50 million users• 150 million visits• 80% use is mobile
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Kom verder. Saxion.
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Kom verder. Saxion.
3. Media
• YouTube • SlideShare (delen van
presentaties)
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Kom verder. Saxion.
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Kom verder. Saxion.
YouTube
• 1 billion views a day• 700K views a minute• #3 site in the Netherlands• 380 yrs to watch all
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Kom verder. Saxion.
YouTube
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Kom verder. Saxion.
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Kom verder. Saxion.
SlideShare
• 40 million users• 60 million monthly views• the Netherlands:• 500K monthly views• 200K monthly visits
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Kom verder. Saxion.
SlideShare
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Kom verder. Saxion.
Netwerksites en studenten
• 56.6 % Hyves• 25.2 % Facebook• 5.5 % LinkedIn• 4.7 % MySpace• 2.3 % StudiVZ (Duits) • 2.1 % Twitter• 1.7 % Partyflock• 1.9 % overig
Cijfers Radboud Universiteit Nijmegen oktober 2009
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Kom verder. Saxion.
Gedrag in een community?
• Wat doen mijn vrienden? 86%• Een bericht sturen 79%• Profiel bijwerken 70%• Profiel van onbekende kijken 65%• Een blog lezen 51%• Een bericht op een pagina achterlaten 55%• Een video kijken 40%
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Kom verder. Saxion.
Saxion in Social media• Meer dan 50 hyves pagina’s• Facebook 6 pagina’s (UAS, kc_KIO,
Fysiotherapie en 3 studentenverenigingen)
• LinkedIn 1 Saxion pagina• Slideshare (86 resultaten) • Twitter 5 accounts (Saxion, SaxionUAS,
Saxion_Kio, SaxionTKT, Sax_nu)
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Kom verder. Saxion.
International Office
Michiel Doetjes
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Kom verder. Saxion.
Handige tools
Zoeksites door social media:• http://Whostalkin.com • http://addictomatic.com
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Kom verder. Saxion.
Opdracht Social media gezien door de bril van:
1. Scholieren2. Aankomend deeltijd studenten3. Saxion Studenten4. Directeur academie/kenniscentra5. Docenten/lectoren6. Medewerkers7. Raad van Bestuur8. Alumni9. Pers
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Kom verder. Saxion.
Opdracht
Kijkend door jouw ‘bril’:• Welke social media zijn meest
geschikt?• Wat heb je te vragen/delen?• Wat moet Saxion vooral niet doen?• Welke media kies je? • Wat zijn de gevaren?
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Kom verder. Saxion.
Communicatiestrategie
• Luisteren• Doorplaatsen content (Rss)• Luisteren en reageren, actief
deelnemen in communities• Eigen social media ‘newsroom’
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Kom verder. Saxion.
Wat kost dat?
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Kom verder. Saxion.
Wat kost dat?
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Kom verder. Saxion.
Afsluiting
• Informeer elkaar over social media initiatieven
• Wees je bewust van blijvende ‘sporen’ op internet
• Reageren? Wees duidelijk over je rol
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Kom verder. Saxion.
Jeffrey van [email protected]
Kom verder. Saxion.
References:@erwinelling - Social Media part I@danielspronk - Social Media part II