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What Are Analytics?Gathering
Measuring
Evaluating
Reporting
of…Stuff
Why Care?
The ability
to make
Informed Decisions
Photo credit: Jason Antonyhttp://www.sxc.hu/profile/vancanjay
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What Kinds of Stuff?
Screen Resolutions
Browsers
Countries
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What Kinds of Stuff?
Screen Resolutions
Browsers
Countries
New vs Return
Devices
Hot Articles
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What Kinds of Stuff?
Screen Resolutions
Browsers
Countries
New vs Return
Devices
Hot Articles
Dead Articles
Sources
Keywords
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Google AnalyticsQuick Introduction
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Google AnalyticsGoogle-provided script after account creation
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Google AnalyticsDashboard
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Google AnalyticsTraffic Sources
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Google AnalyticsGeographic Origin
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Google AnalyticsGeographic Origin
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Google AnalyticsBreakdown Visitors
New/Return
Browser Used
Connectivity
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Google AnalyticsMobile Users
Similar general stats…
84% longer visit
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WordPress.com StatsFree Plug-In, Easily Employed
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WordPress.com Stats
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WordPress.com StatsTraffic definitely reflects
your own activity.
Strong content delivery rewarded by viewers
Stumble, even a bit, and the impact’s immediate
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WordPress.com Stats
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WordPress.com Stats
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Real World Examples
Project Hosting Sites
Direct Mail
Landing Pages (Campaign Tracking)
Blog acceptance
Popular ArticlesOr, never do again…
Activity
Sources (Li, FB, etc.)
Product Development
Platform Support
eCommerce Conversions