Download - Introduction to Chinese Social Media
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An Introduction to Chinese Social Media
Presented by: Lesley Ning26 November 2013
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The Great Firewall in China
China has the largest internet population in the
world and this number is growing fast
The Chinese marketplace is moving online
Some Facts...
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597 million active social network
users; 420 million mobile internet
users
Most of Chinese social media
users are young, middle-income,
well-educated urban Chinese
56% are male, on average 25
years old, and spend 46 minutes
each day visiting social sites
The Users
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Chinese Social Media Platforms
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Key Platforms
SinaWeibo
WeChat QQ Youku Taobao
Micro-blogging site
Micro-messaging app
Social networking site
Video sharing site
E-commerce site
500 million registered users
400 million users
712 million users
300 million users
500 millionregistered users
Tier 1 & 2 cities
Tier 1 & 2 cities
Tier 3 & 4 cities
All All
Link Link Link Link Link
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Case Study: Weibo
WeiboPorsche Centre Vancouver
WeiboTourism Vancouver
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WeChat Campaign Study: Starbucks “Songs for your Mood”
Starbucks WeChat QR Code
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Connecting with Chinese Consumers Through Social Media
http://bit.ly/1a3vTxf
Luxury Brands on Chinese Social Media http://bit.ly/1a3vTxf
Great Performance on Sina Weibo: 3 Case Studies
http://bit.ly/17T2CXH
5 Tips for Building Your Chinese Brand Identity http://bit.ly/1aSLfXx
Get Social on Chinese Mobile Apps http://bit.ly/HX1JRf
Getting the Chinese Vote: A Politician’s Guide to Building
Relationships http://bit.ly/1cmBrSc
Resources
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More Examples of Popular Accounts on Chinese Social Media
GAP – Tmall Store Jack & Jones – Tmall Store Nutrilon – Tmall Store Casio – Tmall Store Nikon – Youku Channel Infinity – Youku Channel Hermes - Youku Channel Piaget – Youku Channel
MCL Motor Cars,Vancouver Yyoga, Richmond Hilton Hotel, San Francisco Science World, Vancouver Tourism BC, BC Star Alliance, worldwide Starbucks, China DeBeers Jewellery, China
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Thank you!
Lesley Ning
T: 604.736.3833, ext 105
: @Lesley_LAT
Click here to learn more about Multilingual Social Media