Training Course 2016Introduction to Digital Media
By Speaker / Trainer:Mohammad Ahmad Abdulmuttaleb (MoeTaleb)
NEW EGYPT CONSULTINGhttp://[email protected]
AgendaIntroduction to Digital Media
•Introduction•Business Impact•Cloud & Big Data•People are going online. Why?•Businesses are going online, too. Why?•Key Components•Importance of Content
Agenda (Cont’d)Introduction to Digital Media
•Forrester’s POST Method•Social Media Platforms•Career Functions•Online Media @ Work•Privacy•Monetization•Advertising
Agenda (Cont’d)Introduction to Digital Media
•Influencers•Terminologies•Case Studies:
Hamza Namira Esmaani Album - Nour Political Party in Egypt – Vodafone Egypt - Gallerista Egypt – TBS Egypt –Fake Followers on Twitter & Instagram – Black Market in Egypt – Awakening Talent Contest – Media Coverage in Egypt
•Assignment
Business ImpactIntroduction to Digital Media
•Local pharmacy & WhatsApp•Dell: IdeaStorm.Com•Facebook in Egypt (#Jan25, Gov. pages, etc)•TripAdvisor reviews•Souq, Jumia, Bey2ollak, online booking, consumer•Reviews and comments•Social media and personal/social life
Cloud & Big DataIntroduction to Digital Media
•Cloud Computing: http://youtu.be/ae_DKNwK_ms•SaaS: Bayt’s Talentra, Wix, Workable, Intuit•Amazon & Big Data•UN Global Pulse: http://youtu.be/kYg80Op2whM•Alexandria-based BadrIT
Going Digital – Why?Introduction to Digital Media
•Individuals•Businesses (i.e. Augmented Reality)•Charities & Fundraising
Key ComponentsIntroduction to Digital Media
Importance of ContentIntroduction to Digital Media
•Traditional advertising & marketing is great when it comes to the consideration & buying. Content marketing taps into the earlier stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.•Examples: Infographics, webpages, videos, books, blog posts.•Case Study: http://blog.newegyptconsulting.com
Forrester’s POST MethodIntroduction to Digital Media
• People: Kind of clients you have & how do they behave online?
• Objectives: Your goals – Moreinterested in listening in order togain insights? Or to generate awareness? Or to sell?• Strategy: Which direction do you want to take?• Technologies: Applications to use - This step
reflects the choices you make in the first 3 steps
Social Media PlatformsIntroduction to Digital Media
• http://en.wikipedia.org/wiki/List_of_social_networking_websites
Future is about Mobile & Video
Online Media @ WorkIntroduction to Digital Media
•Facebook: Groups (BinLaden), Business & Pages•LinkedIn•Glassdoor (AUC)•Employees accessing social media @ work (CA Case)•Should companies monitor employees’ social media?•In 2005, IBM became one of the first corporations to establish guidelines for employee behavior in social-computing environments.
Career FunctionsIntroduction to Digital Media
•Communications & Public Relations•Advertising – Media Buy, AdWords, etc•Technical Development – SEO, Mobile Apps, etc•Marketing & Project Management•Customer Service•News, Media and Journalism
Privacy (1/2)Introduction to Digital Media
•Cookies
Privacy (2/2)Introduction to Digital Media
•Facebook Privacy (What? & How?) | 1-hour Bill Story •Safe Harbour Privacy Principles enables US companies to comply with privacy laws protecting EU & Swiss citizens. US companies storing customer data may self-certify that they adhere to 7 principles, to comply with EU Data Protection Directive. US Dept. of Commerce developed privacy frameworks with EU & the Federal Data Protection & Information Commissioner of Switzerland
MonetizationIntroduction to Digital Media
•Publisher | Advertiser | Content Provider | Platform•AdSense•AdMob•Commissions - GoDaddy, hosting, Bayt, etc•Banners & Sponsors
AdvertisingIntroduction to Digital Media
•Why?•Where?•How?•Integration•ROI Measurement
InfluencersIntroduction to Digital Media
•Influencers Vs. Brand Advocates•Klout Score•McKinsey Research•PR Agencies
TerminologiesIntroduction to Digital Media
•CPC – PPC – CPA – API – ENGAGEMENT – ROC – SEO – PUBLISHER – ORGANIC – BLOCK – HASHTAG – VIRAL – TRENDING - USABILITY
Case: Psychological SideIntroduction to Digital Media
Unlike LinkedIn, why Facebook will NEVER Reveal Profile Viewers?
Case: Esmaani AlbumIntroduction to Digital Media
•Trending on Twitter and YouTube•Quality of Music & Hamza Namira Banning News•Photo with CD
Case: Al-Nour Political PartyIntroduction to Digital Media
http://blog.newegyptconsulting.com/2012/10/social-media-online-security-alnour.html
Case: Vodafone Egypt TV AdIntroduction to Digital Media
Case: Gallerista EgyptIntroduction to Digital Media
Case: Fake FollowersIntroduction to Digital Media
•Tamer Hosny on Twitter:http://blog.newegyptconsulting.com/2012/07/tamer-hosny-twitter-followers-artist.html
•Buy Instagram Followers on Elance:http://blog.newegyptconsulting.com/2015/09/instagram-fake-followers-twitter-kuwaiti.html
Case: TBS Egypt Food QualityIntroduction to Digital Media
http://blog.newegyptconsulting.com/2015/07/tbs-brand-om-ali-case-study-social-media.html
Case: Media Coverage in EGIntroduction to Digital Media
http://blog.newegyptconsulting.com/2013/04/online-ads-cairo-police-fraud-commerce.html
Case: Black Market in EgyptIntroduction to Digital Media
Case: ATC Winner Harris JIntroduction to Digital Media
•Awakening Talent Contest (ATC) Website•Targeted Advertising•More than 1,000 videos•Integration with Concerts•Live YouTube Streaming
Case: Viral Patient Complaint Introduction to Digital Media
AssignmentIntroduction to Digital Media
• McKinsey Study: The social economy: Unlocking value and productivity through social technologies
• Digital Economy• General Electric & Digital Transformation• Al-Nahar TV Channel & Reham Saeed Show• Social Media Monitoring/Listening• Facebook & Fake Likes (BBC Report)• Analyzing your unpublished posts