An Introduction to LinkedIn MediaAlex Charraudeau – Media Solutions ConsultantAmsterdam September 2013
Last update: January 8, 2013
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Alex Charraudeau
Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email
marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn
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Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fit in?
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Times are changing
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“The best recruiters act like marketers…”
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Fish where the fish are
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Know what they want
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Bring them in…
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How do people use LinkedIn?
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Bring them in…
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Bring them in…
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Bring them in…
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Bring them in…
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Bring them in…
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How does it compare to other places?
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Passive applicants?
Where are you today?
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Staffing companies are shifting to more efficient strategies
CRM/ ATS reliance, Reactive
Sourcing excellence, team-wide pipelining
Internal and external talent engagement
Post-and-pray Targeted engagementEngage everywhere,
including mobile
Employees as niche brand ambassadors
Success metrics
World class marketing of brand
Talent data guides business strategyDeveloping
Foundational
Strategic
Early emphasis on passive talent/ Biz Dev
Job board and social recruiting
Defined Unique Selling Proposition
Traditional
Segment-specific campaigns
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Staffing companies are becoming more strategic
Reactive:Labor-intensive
Applicant quantity focusReq to req process
Developing
Foundational
Strategic
Traditional
Strategic:Efficient
Quality of placement focus Proactive pipeline-based process
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How can you plan for success?
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Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Establish the business objectives
3. Research your audience and think of a strategy
4. Create tactics for each channel
5. Analyse, measure, iterate, analyse, measure, iterate
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Alex Charraudeau
Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing,
email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn
ABC
(Always be connecting)LinkedIn
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