Download - Introduction to mass communications
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Introduction to Mass Media
HISTORYINDUSTRY
CONTROVERSY
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Chapter OutlineMedia LiteracyBasic TermsHistoryIndustryControversies Video
MEDIA IN A CHANGING WORLD
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Media Literacy: Ability to understand & make productive
use of the media in one’s life.▪ Understanding the effect media can have on
you & the society around you.▪ The difference between being victimized &
being in control of media’s influence.
Time to Think▪ How can media victimize some one who is not
media literate?
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Career Preparation▪ Learn how to use media.▪ Study careers in the media▪ Research behind-the-scenes employment ▪ Film production, book editing,▪ Advertising, web site creation, etc
Non-media careers may have a media component. Media Literacy
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Communication Communication has many meanings,
▪ Used mainly to refer to interaction between animals & machines as well as people.
Messages might be ▪ Entertainment, information, or persuasion▪ They might be verbal or visual, intentional or unintentional.
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Communication Interpersonal communication
▪ Includes the study of intrapersonal communication
Feedback:
Noise:
▪ What are examples of each of these
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Mediated Communication▪ Messages sent through a medium rather than face-to-face.
Print media Broadcast media
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Mediated Communication Digital media Entertainment media
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Mass Communication▪ Mediated messages transmitted to large, usually widespread
audiences.▪ Potential for far greater impact than interpersonal communication.
▪ Which form of mass media do you think can reach the most people the fastest? How/Why?
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Gatekeepers ▪ Determine what messages will be delivered, ▪ How they will be constructed ▪ When they will be delivered
Sponsors, editors, producers, reporters, and media executives are gatekeepers▪ Give me a specific example of a gatekeeper
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Converging Communication Media
Convergence
▪ Convergence technologies
▪ Convergence of industries ▪ Mergers that allow companies to combine their media technologies
Such as a cable TV company acquiring Internet and telephone divisions.
▪ Media mergers that was HUGE?
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Converging Communication MediaHow many different things can you do with this device?
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Technology and Change: The Telegraph New media technology has changed society at many
points in history. Telegraph
▪ Introduced in 1844 by Samuel Morse▪ Why was this significant, What did it do?
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Where is the sign up sheet for current events?
I need that back now If you haven’t signed it you can do so
after class
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American Media Products Dominate the Global Scene Freedom of expression in the U.S. American notion of freedom is embraced internationally.
Many critics consider U.S. media freedom a mixed blessing ▪ Freedom of speech
▪ vs
▪ Ex. Children are exposed to violence and pornography
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Cultural imperialism.▪ Western culture & influences imposed on local culture
▪ Impact on dress, behavior, tradition, beliefs, etc
U.S. ideas and customs ▪ Often disliked by other countries & seen as propaganda
weapon.
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Foreign Media in the U.S. Foreign companies have own a lot of U.S. media. French, Italian and Chinese films,
▪ Often of exceptional quality and inspire American directors. British
▪ Pop groups & television have been influential in the U.S.
What are some well known foreign owned media
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Cross merchandizing or cross promotion ▪ Another form of synergy.
Movie studios buy publishing houses ▪ To sell their stories in both movie and print form.
Name as many products as you can for these brands
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Media companies/industries often go together▪ Television networks
▪ Purchase programming from movie studios.
▪ Radio stations ▪ Dependent upon recorded music.
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Global competition favors larger companies Most movies, books, records, etc lose money. Most new magazines fail within a year or two. New products have to be developed constantly.
When a product make money▪ Corporations exploit it in as many markets as possible.
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Media and governments around the world Media is owned & operated by some governments Many countries
▪ Have a government owned or controlled media system.
The U.S. has a mixed model ▪ Where most media is privately owned
▪ But regulated by the government.
What are pros/cons of ▪ Govt. owned vs Private owned?
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Media and the audience▪ Content developers might have a particular message in mind but
audience decides what the final meaning is. All media products survive by audience preference
▪ Do you believe this? Why/Why Not
Audience acceptance establishes new technology. Audiences wield power as consumer groups.
▪ How do they wield power?
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Impact issues ▪ How the media affect society & individuals within society.
Legal issues ▪ Media practices that are governed by law
▪ Such as libel, invasion of privacy, and antitrust actions
Ethical issues ▪ Ideas of whether certain media practices
▪ Are right or wrong from a moral point of view.