Introduc)on  to  Technopreneurship  (12  Commandments)  

Jane9e  Toral  h9p://www.digitalfilipino.com  

“The  use  of  technology  as  an  integral  and  key  element  in  the  transforma6on  of  goods  or  services.”  –  Randall  Stross  

#1  Thou  shall  give  quality  content.  

#2  Context  is  king.  

#3  Be  relevant  to  your  audience.  

#4  Encourage  par@cipa@on,  add  fun.  

#5  Be  a  guide,  remove  frustra@on.  

#5  Be  a  trusted  solu@on  and  community.  

#6  Provide  convenience.  

#7  Keep  tes@ng  and  measure.  

#8  Build  an  audience.  

#9  Get  inspira)on  from  others.  

Photo  credit:  PinayAds.com  

Internet  Search  emerges  as  the  top  online  ac)vity.  

Ac@vi@es  showing  significant  increase  at  95%  confidence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na@onal  Urban  Philippines    Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

#10  Know  what’s  hot?  

#11  Change  the  rules  of  the  game.  

#12  Keep  innova@ng.  

Have  fun!    Download  handout  at    

h9p://www.slideshare.net/jane9etoral  

h9p://www.e-­‐commercephilippines.com  h9p://www.searchprofileindex.com